Jessica Avedikian, Head of Social Media

Jessica Avedikian

Head of Social Media

EMAAR

Location
United Arab Emirates
Education
Diploma, Master Certificate in Business Management
Experience
18 years, 1 Months

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Work Experience

Total years of experience :18 years, 1 Months

Head of Social Media at EMAAR
  • United Arab Emirates - Dubai
  • My current job since November 2015

- Built and managed the social media central team of Emaar corporate marketing (team of 7 executives)
- Led on major social & digital media campaigns, as well as social influencers outreach program
- Achieved great visible results upon managing multiple entities, such as; Emaar Properties, Emaar Malls & Emaar Entertainment

Associate Director Social Media at PhD
  • United Arab Emirates - Dubai
  • My current job since October 2019
Consultant & Trainer at Social Astronaut
  • United Arab Emirates - Dubai
  • My current job since June 2016

Consultanty
Training

Social Media Manager at Procter & Gamble
  • United Arab Emirates - Dubai
  • September 2012 to November 2015

- Bilingual Content creation (English and Arabic)
- Led and managed multiple agencies (creative and media agencies)
- Community Management for 5 international brands. (Head & Shoulders/ Pantene/ Herbal Essences/ Kolestone/ Wella)
- Crisis management
- Social and Communication strategy builder
- Competitive Analysis and Reporting (tools include: Social Bakers, Sprinklr, My Social Tools..)
- Offline and Digital Executions
- Live Repose Labs expert

Brand Marketing Manager at Hoshan Pan Gulf
  • United Arab Emirates - Dubai
  • May 2011 to September 2012

1. Handled the marketing and budgeting strategies of international stationary brands.
2. Developed brand identity and produced marketing materials.
3. Managed promotional campaigns, with analyzing and tracking progress.

Customer Servicing & Trainer at Americana Group (Kuwait Food Company)
  • Lebanon - Beirut
  • July 2009 to May 2011

1. Handled client relationships for 5 international restaurant chains.
2. Maintained a direct hand-on marketing activities and feedbacks after promotions.
3. Supervised and Trained guest relation officers on marketing & sales techniques.

Marketing & Events Executive at Time Out Beirut Magazine
  • Lebanon - Beirut
  • April 2006 to June 2009

1. Organized and handled large events, with focus on detailed execution with tight deadlines.
2. Conducted different marketing and promotional campaigns.
3. Managed the magazine's different communication channel.

Education

Diploma, Master Certificate in Business Management
  • at MasterClassManagement.com
  • June 2012

To whom it may concern, RE: Miss Jessika A Awdikian Business Management Program Certificate of Completion We are very pleased to award our “Management Skills & Leadership Development Course - Master Certificate in Business Management” to Jessika. This letter certifies that Jessika passed the final exam with high marks. The following components were covered in this calculated 80 hour credited course: · Key points to strong leadership · Leadership vision and managerial goals · Organizational strategizing and planning to its optimum · Essential reporting and process documentation · Inspiring teamwork · Creating and developing a strong team · Motivating employees to achieve high success · Evaluating and rewarding job performance · Managing the different personalities · Hiring and retaining the right employees · Dealing with conflict, violence and difficult employees · Dealing with attendance and poor job performance · The importance of delegation · Multitasking and prioritizing skills · Time management and keeping stress under control · Problem solving and decision making · Verbal and written communication skills · Meeting management · Preparing and delivering a presentation · Communicating change to the staff · Understanding the fundamentals of Business including: o Finance & Accounting statements and budgeting o Economics & Ethics o Operations and Quality Management o Customer Operations - Care, Service & Support o Marketing & Sales · The importance of constant open communication · Earning respect amongst staff and peers · Sharing the vision and achieving the goals We wish Jessika well in her future management endeavors. With the skills she obtained in this course, Jessika is well on her way to a successful managerial career. Sincerely, William L Evans President Dated: 24th of June, 2012

Bachelor's degree, Advertising & Marketing
  • at American University of Science and Technology AUST
  • June 2008

Graduated with Honors in 2008 : Holder of BS degree in Marketing and Advertising. Internship in : Time Out Beirut Magazine: Marketing/ Sales/ Advertising. Central Bank of Lebanon: Management. Training: • T.G.I.Friday's: 4 months Operation Manager training, plus handled the customer service management (2011). • International Service Check: Quality certification for service, quality control and mystery shopping (2010). • Americana Training: Complete operational training in; KFC, Hardee's, TGIF, Costa, Krispy Kreme (2009). • Banque du Liban: Central Bank of Lebanon. General Overview and Managerial Skills (2008). • Train The Planet: Hard Rock Café Beirut. Train staff and managers in any Hard Rock Café in MENA region and India (2008).

Specialties & Skills

Bilingual
Social Media
Media Creation
Digital Marketing
Content Strategy
Microsoft Office
Micros-POS
PSI - stock managment
Adobe InDesign
Ceritified Hospitality Trainer
Social Bakers Analytic Tool
Sysomos
Social Media insights and reporting

Languages

Arabic
Expert
English
Expert
Armenian
Expert
Spanish
Intermediate
French
Beginner

Memberships

GreenPeace
  • Volunteer
  • June 2007

Training and Certifications

Master Certificate in Business Management (Certificate)
Date Attended:
January 2012
Valid Until:
June 2012

Hobbies

  • Travel
  • Photography