Jessica Ayoub, Senior HR

Jessica Ayoub

Senior HR

HSTco.

Location
Lebanon - Beirut
Education
Bachelor's degree, Marketing and Advertising
Experience
10 years, 6 Months

Share My Profile

Block User


Work Experience

Total years of experience :10 years, 6 Months

Senior HR at HSTco.
  • Lebanon - Beirut
  • My current job since April 2021

Serve as a lead for professional, technical and clerical staff to support daily HR program operations of the
Department.
• Evaluate assigned programs and review policies, procedures, and methods used relative to effective utilization of
resources and achievement of goals; formulates, develops, recommends, and/or implements action for program
improvement.
• Advise employees, managers and supervisors on established policies, procedures and guidelines.
• Train staff; provide information and guidance on applicable human resources policies, procedures, methods and
techniques; respond to questions and assist in reviewing work products
• Conduct and participate in workplace investigations and fact-finding; recommend and implement resolution
strategies and prepare associated reports of findings; provide consultation to managers and supervisors; analyze
complaint trends and develop recommendations for specific training or other remedial action as appropriate.
• Conduct grievance processing and dealing with disciplinary matters; interpret provisions of the Memorandum of
Understanding with managers and employee organizations; conduct meet and confer process; coordinate
discipline process.
• Liaise between subject matter experts, division management and human resources staff to assist with the
development of job postings, examinations, recruiting and onboarding.
• Receive and process staffing requests to fill new or existing positions; follows up with hiring authority to plan a
recruitment strategy.
• Oversee recruitments; review and approve staffing requisition forms submitted to fill vacancies; review and
approve recruitment literature including bulletins, advertisements, and brochures.
• Meet with hiring manager to discuss recruitment and selection needs; design and develop recruitment plan and
provide technical assistance regarding recruitment and selection issues.
• Analyzes trends in compensation and benefits; researches and proposes competitive base and incentive pay
programs to ensure the organization attracts and retains top talent.
• Creates learning and development programs and initiatives that provide internal development opportunities for
employees.
• Oversees employee disciplinary meetings, terminations, and investigations.
• Perform miscellaneous duties as assigned.

Operations Manager at Tomado
  • Lebanon - Beirut
  • February 2019 to February 2020

(Handled the Operations of the company in parallel with the HR department for 1 year until resignation)
• Coordinate, manage and monitor the workings of various departments in the organization.
• Review financial statements and data. Utilize financial data to improve profitability. Prepare and control
operational budgets. Control inventory. Plan effective strategies for the financial well-being of the company.
• Improve processes and policies in support of organizational goals. Formulate and implement departmental and
organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and
procedures.
• Plan the use of human resources. Organize recruitment and placement of required staff. Establish organizational
structures. Delegate tasks and accountabilities. Establish work schedules. Supervise staff. Monitor and evaluate
performance.
• Coordinate and monitor the work of various departments involved in production, warehousing, pricing and
distribution of goods. Monitor performance and implement improvements. Ensure quality of products. Manage
quality and quantity of employee productivity. Manage maintenance of equipment and machinery. Provide
technical support where necessary.
• Monitor, manage and improve the efficiency of support services such as IT, HR, Accounts and Finance. Facilitate
coordination and communication between support functions.
• Manage customer support. Plan and support sales and marketing activities.
• Liaison with top management. Assist in the development of strategic plans for operational activity. Implement
and manage operational plans.
My Key Competencies
• critical thinking and problem solving skills
• planning and organizing
• decision-making
• communication skills
• persuasiveness
• influencing and leading
• delegation
• team work
• negotiation
• conflict management
• adaptability
• stress tolerance

Head Of Human Resources at Tomado
  • Lebanon - Beirut
  • February 2016 to February 2020

(Handled the HR department in parallel with the Marketing department for 1 year until handover)
• Preparing or updating employment records related to hiring, transferring, promoting, and terminating
• Explaining human resources policies, procedures, laws, and standards to new and existing employees
• Ensuring new hire paperwork is completed and processed
• Informing job applicants of job duties, responsibilities, benefits, schedules, working conditions, promotion
opportunities, etc.
• Addressing any employment relations issues, such as work complaints and harassment allegations
• Processing all personnel action forms and ensuring proper approval
• Overseeing hiring process, which includes coordinating job posts, reviewing resumes, and performing reference
checks
• Workforce Planning and Employment
• Implementing the organization’s recruiting strategy, interviewing applicants, Administering pre-employment
tests
• Assisting with completing background investigation, Processing transfers, promotions, and terminations
• HR Development, conducting training sessions, Administering on-the-job training programs
• Evaluating the effectiveness of training programs
• Analyzing job duties, writing job descriptions, Performing job evaluations and job analyses
• Risk Management
• Conducting safety inspections

Head of Marketing at Tomado
  • Lebanon - Beirut
  • February 2016 to February 2017

• Plan marketing and branding objectives.
• Expand product solutions and offerings.
• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on
• analysis and feedback.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Drive overall CRM and direct marketing.
• Engage other organizations within the community.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution
framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and
partners to position business as innovator and leader.

Store Manager at Azadea
  • Lebanon - Beirut
  • September 2012 to February 2016

• Detect, anticipate and provide regular feedbacks on customers' needs, markets trends and competitors activities
affecting the region/ market.
• Greet customers, offer assistance and serve them in order to ensure their needs and complaints are answered in
a timely manner with quality and customer service standards creating customer loyalty and portfolio.
• Ensure a smooth and efficient receiving process of items/shipments as well as monitor all kind of inventory
activities such as cycle counts and stock movements including transfers between shops, transfers to/from
warehouse, damaged items, devolution, etc.
• Analyze hourly/daily/weekly sales performance, monitor selling items, missing sizes/ items and collection
rotation (in coordination with BM and VM) in order to identify replenishment needs, place accurate orders, meet
stock performance objectives and maximize sales and sellout.
• Prepare staff schedule based on budgeted hours and/ or visitors' traffic, daily sales targets, events, operational
needs (including shipments, stock count, sale, etc.) as well as ensure the effective communication of sales plans
and set daily and hourly targets to the Shop/Department team.
• Recruit, train, motivate and evaluate team members to ensure that they have the necessary skill base and
required image and that they are optimally enabled to maximize their potential and contribution to the company;
conduct daily Japanese meetings to keep the staff informed and engaged.
• Log/update all commercial and operational information as well as various requests on the provided platforms
(Helpdesks, Events, Loss Prevention application, etc.) in a timely and accurate manner.
• Manage annual allocated budget by monitoring expenditure up to set limits, optimizing and reducing costs where
possible and reporting variances versus budget (validating it with DM/BM first).
• Oversee the shop's image and ensure its compliance with the brand’s standards, verify and follow up on the
cleanliness, display and maintenance of the shop including the window, cash and stock room.
Trainings Attended:
• Building Rapport
• Art of Customer Satisfaction
• Coaching for Success
• TTT (Train the Trainer)
• Presentation skills and Public Speaking

Education

Bachelor's degree, Marketing and Advertising
  • at AUL
  • July 2014
High school or equivalent, se
  • at Second Secondary Humanities
  • January 2010
High school or equivalent, se
  • at College Notre Dame de Louaize
  • January 2010
High school or equivalent, scientific
  • at secondary in Jesus & Mary School
  • January 2008

Specialties & Skills

Advertising
Marketing
Photography
Microsoft Office
Management
microsoft programs
MARKETING
problem solving
desicion making
planing and organising
presentation skills and public speaking
negotiations
communication skills

Languages

Arabic
Expert
English
Expert
French
Intermediate
German
Beginner

Hobbies

  • Puzzles