Jessica Watson

I am currently working on a freelance basis both directly with clients and through numerous boutique creative agencies. Clients include: The Nail Spa, Shell, Samsung, Xen Tan, Yosh Perfumes, Eco Kid Skincare alongside numerous other brands within the consumer market sector. I am currently consulting for both event and marketing requirements and have been responsible for the following elements:

• Event design, management and implementation
• Developing strategies to heighten brand awareness through numerous marketing mediums
• Preparation of pitch presentations in alignment with agencies requirements
• Market research, competitor analysis and target audience evaluation
• Overseeing and managing website development
• Managing use of social media outlets including Facebook & Twitter
• PR Management including media event planning, product launches and press release distribution
• Print management and graphic design management
• Copywriting and translation management
• Establishing re-branding programs

Al Barari is a leading luxury property developer in Dubai. During my successful assignment with Al Barari, I was responsible for delivering all (high End) event operational activities including, and co-managing all marketing activities, including::

•Administration, planning, project implementation, design & management of all events and exhibitions
•Planning all annual and quarterly marketing budgets
•Preparation of financial payment structures, purchase orders and cost tracking
•Implementing marketing & event plans in line with strategy, targets and budget constraints
•Delivery of marketing & events plan within key strategies and objectives.
•Developing strategies to deliver sales and after-sales services to provide maximize customer satisfaction and retention
•Identifying and managing potential brand partnerships, alliances, which support the organization’s current and emerging directions.
•Preparation & distribution of pitch briefs & briefs for all suppliers
•Media application purchasing/buying and direct supervision
• Creative design overview & print management for all ATL & BTL exercises
• Sales office design, flow management, client experience management & implementation
• Front of house staff training and direct supervision
• Market research and competitor analysis
• Accountable for Logo & brand design for the sister companies, also responsible for organisation rebranding in align with the regulation guidelines
• Website development, design layouts and overall management supervision
• Management of all Digital Media, overseeing, briefing & liaising with suppliers: website, online applications, architectural renderings & animations and interactive systems.
• Overseeing all Photo & film shoots, both layout and strategic applications
• Research and implementation of CSR campaigns
• PR management. Press Release review & distribution, media event planning, interview management & general supervision of all PR campaigns

Media Watch is a distinguished media monitoring agency, with an extensive and renowned client base portfolio, both local and Internationally, covering all media outlets including coverage in the daily press.
Engaged as Senior Account Executive, in the client services department, I was responsible for direct client communications with clients, including; Red Bull, Coca Cola, Mc Donald’s, Philip Morris International, Cartier, Wella, Estee Lauder and Masterfoods..
My position also included the preparation of monthly media analysis reports for all client, covering media activity, press releases, distribution and conducting market research and competitor evaluations, also conducting and dealing with press related issues

Multiply Marketing is an action-oriented consulting organisation, primarily catering for the marketing & advertising needs of local companies. As Marketing Executive I coordinated with all Senior Account Managers for the implementation of current and ongoing projects. Duties included launching: internet cafés, “Infinity TV” broadcasting on Nile-sat, isotonic sports drink, just to mention a few successful campaigns.
My responsibilities also covered; Market research, planning innovative advertising solutions, analysing & structuring plans which incorporated marketing strategies, consumer evaluations, competitive analysis, tactical resource deployment, design, implementation of promotional & marketing strategies.
This successful assignment developed and improved my overall awareness and focused the importance of the global marketing & advertising industry. Decision making skills were essential in the day to day progress of the projects.

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