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Jessy Antoun, Brand Director

Jessy Antoun

Brand Director·YUMN

Lebanon

Bachelor's degree, BA - Finance

Work experience

Total years of experience: 13 years, 9 months

Brand Director

June 2023 - Present

YUMN

Al Kuwait, Kuwait

June 2023 - Present

A luxurious gourmet gifting concept founded in Kuwait, delivering across the GCC and worldwide. Managed all
operations, logistics, and communications, oversaw the Shopify e-commerce platform, handled private labelling,
and launched the boutique at Al Thuraya Mall with structured SOPs to ensure an exceptional client experience

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Account Manager

January 2022 - May 2023

TBWA RAAD BCOMAD

Al Kuwait, Kuwait

January 2022 - May 2023

. Managed Clients: Telecom brand, brand FrienDi, Al Babtain Electronics Group and Ali Abdulwahab Al Mutawa
. Creating proposals for potential clients and actively reaching out to clients about the agency’s services.
. Establishing strong professional relationships with clients through transparency & frequent communication.
. Providing clients with realistic timeframes so they can expect finished marketing material or campaign start date.
. Preparing yearly campaigns with a budget.
. Contacting different departments within the agency to coordinate content creation, events, campaigns…
. Contacting & coordinating with different suppliers to provide the request of the client.
. Writing up client contracts

Company industry:
Advertising
Job role:
Marketing and PR

Marketing Manager

October 2019 - January 2022

Chac’Late Group

Al Kuwait, Kuwait

October 2019 - January 2022

Manage the Digital and Traditional Marketing of Chac’Late Group. An F&B group includes four brands Chac’Late, ChocoVille, Fattora and Vevey.

Activated, planned, executed a marketing department from strategy, budget, recruitment, creation of marketing fundamentals, content & creative direction.

Developed and guided the department from a team of two; junior and a graphic designer to a team of six; social media officer, graphic designer, junior animator, senior graphic designer, digital advertising officer and part-time photographer.

Coordinated with local & outside suppliers, agencies and others…

Cooperated with other department within the company especially operation and production team.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Manager

October 2015 - February 2019

Vresso Group

Beirut, Lebanon

October 2015 - February 2019

. Managing all marketing for the companies and activities within the marketing department.
. Coordinating marketing campaigns with sales activities.
. Overseeing the company’s marketing budget.
. Creation and publication of all marketing material in line with marketing plans.
. Planning and implementing promotional campaigns.
. Overall responsibility for brand management and corporate identity.
. Preparing online and print marketing campaigns.
. Monitor and report on effectiveness of marketing communications.
. Creating a wide range of different marketing materials.
. Working closely with design agencies and assisting with new product launches.
. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
. Overseeing the social media strategy for the company.
. Managing the redesign of the company website.
. Improving the usability, design, content and conversion of the company website
. Review new technologies and keep the company at the forefront of developments in digital marketing.
. Participate to exhibition, prepare stand design, location, equipment & ensure to reach the target.
. Prepare in-house events, seminars and product launch….

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Coordinator

January 2015 - August 2015

DIASQUA DMCC

Dubai, United Arab Emirates

January 2015 - August 2015

. Manage the jewelry department.
. Organize the jewelry stock.
. Make a selling marketing strategy.
. Coordinate with International customers for their demands in jewelry or diamonds.
. Follow up with customers for collection.
. Refer directly to the founder of the company.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & Accountant Executive

September 2012 - June 2014

Yasmina Diamonds

Beirut, Lebanon

September 2012 - June 2014

. Help clients choosing the design of their jewelry, diamonds and color of their items.
. Coordinate with the jewelry designer to match the needs of our clients.
. Help the founder segregate loose diamonds.
. Help the founder costing the jewelry items.
. Responsible of the inventory of diamonds and jewelry items.
. Study the market and latest trend to stay up-to-date.
. Suggest strategies to sell stock.
. Keep our customized software up-to-date.
. Prepared and reviewed budget, revenue, expenses, payroll entries, invoices, payments and other accounting documents.
. Developed and maintained manual filling system.
. Compiled and analyzed general ledger accounts.
. Prepared profit and loss statements, monthly closing & bank reconciliation.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Executive Assistant

June 2011 - June 2012

Realis Developement SAL

Beirut, Lebanon

June 2011 - June 2012

Maintained and Organized files and archive(projects & employees)
· Intermediary between Contractor/Consultant and the Managing Partnership team
· Handled the accounting
· Assisted in the monthly progress report

Company industry:
Real Estate
Job role:
Administration

Education

Universite Saint Esprit Kaslik

June 2011

June 2011

Bachelor's degree, BA - Finance

Lebanon

GPA (percentage): 82%

GPA (percentage): 82%

Business Finance

Skills

Department Management

Expert

B2B Marketing

Expert

B2C marketing

Expert

Marketing Strategy

Expert

Digital Marketing

Expert

Customer Service

Expert

Problem Solving

Expert

Administration Skills

Expert

Teamwork

Expert

Leadership Skills

Expert

Design Skills

Intermediate

Market Research

Intermediate

Social Media Specialist

Intermediate

Event Planner

Expert

Product Marketing

Expert

Department Management

Expert

B2B Marketing

Expert

B2C marketing

Expert

Marketing Strategy

Expert

Digital Marketing

Expert

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Memberships

Scout De Secours

Cheftaine Caravelles ( 16 and up- girls)

September 1997

C-Club Scuba Diving Padi

Open Water Diver

August 2004

Training and Certifications

Certifications
Advanced Google Analytics
Jan 2022
Google Analytics for Beginners
Apr 2020
The Fundamentals of Digital Marketing
Apr 2020

Hobbies and interests

Swimming , Music , Dancing , Scuba Diving , Reading