Brand Director
YUMN
Total years of experience :11 years, 7 Months
Manage the Digital and Traditional Marketing of Chac’Late Group. An F&B group includes four brands Chac’Late, ChocoVille, Fattora and Vevey.
Activated, planned, executed a marketing department from strategy, budget, recruitment, creation of marketing fundamentals, content & creative direction.
Developed and guided the department from a team of two; junior and a graphic designer to a team of six; social media officer, graphic designer, junior animator, senior graphic designer, digital advertising officer and part-time photographer.
Coordinated with local & outside suppliers, agencies and others…
Cooperated with other department within the company especially operation and production team.
. Managing all marketing for the companies and activities within the marketing department.
. Coordinating marketing campaigns with sales activities.
. Overseeing the company’s marketing budget.
. Creation and publication of all marketing material in line with marketing plans.
. Planning and implementing promotional campaigns.
. Overall responsibility for brand management and corporate identity.
. Preparing online and print marketing campaigns.
. Monitor and report on effectiveness of marketing communications.
. Creating a wide range of different marketing materials.
. Working closely with design agencies and assisting with new product launches.
. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
. Overseeing the social media strategy for the company.
. Managing the redesign of the company website.
. Improving the usability, design, content and conversion of the company website
. Review new technologies and keep the company at the forefront of developments in digital marketing.
. Participate to exhibition, prepare stand design, location, equipment & ensure to reach the target.
. Prepare in-house events, seminars and product launch….
. Manage the jewelry department.
. Organize the jewelry stock.
. Make a selling marketing strategy.
. Coordinate with International customers for their demands in jewelry or diamonds.
. Follow up with customers for collection.
. Refer directly to the founder of the company.
. Help clients choosing the design of their jewelry, diamonds and color of their items.
. Coordinate with the jewelry designer to match the needs of our clients.
. Help the founder segregate loose diamonds.
. Help the founder costing the jewelry items.
. Responsible of the inventory of diamonds and jewelry items.
. Study the market and latest trend to stay up-to-date.
. Suggest strategies to sell stock.
. Keep our customized software up-to-date.
. Prepared and reviewed budget, revenue, expenses, payroll entries, invoices, payments and other accounting documents.
. Developed and maintained manual filling system.
. Compiled and analyzed general ledger accounts.
. Prepared profit and loss statements, monthly closing & bank reconciliation.
Maintained and Organized files and archive(projects & employees)
· Intermediary between Contractor/Consultant and the Managing Partnership team
· Handled the accounting
· Assisted in the monthly progress report
Business Finance