Marketing Manager
Alfardan Motors
Total years of experience :7 years, 11 Months
Develop and implement comprehensive marketing strategies aligned with Maserati's brand positioning and business objectives across various channels. Manage all artworks for marketing channel usage. Manage all events on-site including product launches, product displays, sponsorships. Plan & execute photoshoots. Manage marketing budgets effectively, allocating resources to maximize ROI and achieve marketing objectives. Maintain and enhance the Maserati brand image through creative direction, brand messaging, and visual identity. Utilize digital marketing platforms for online brand building, lead generation, and customer engagement. Conduct market research to identify trends, consumer preferences, and competitor activities. Oversee the social media monthly calendars and press releases. Provide monthly reports to the regional office, encompassing detailed analyses of ROI metrics.
Developed and executed marketing and communication plans for all Stellantis brands. Maintained and enhanced brand identity of each brand, ensuring consistency in marketing. Managed all artworks for marketing channel usage. Conducted market research to identify trends, consumer preferences, and competitor activities. Executed all events and product placements. Oversaw digital marketing campaigns, optimized online presence through social media, email marketing, and online advertising. Collaborated with the CRM team to strategize and assess the impact of various campaigns. Submitted monthly reports to the regional office including ROI.
Coordinated with external agencies on creative and media materials until execution.
Worked with suppliers for production jobs required for activities.
Assisted the CRM team in planning and measuring effectiveness of all campaigns.
Made outbound CRM calls, prepared reports, and assisted in following up with customers.
Oversaw social media content and website amendments.
Prepared competitors activities and PR coverage reports.
Executed all events and product placements.
Assisted in devising campaigns that met the client's brief, budget and expectations. Assisted in developing marketing strategies for new launch campaigns. Worked closely with media suppliers. Briefed the internal team and followed through with the proposal.
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