Jimmy Bou Rjeily

Main Job Description


Responsible for the organizing and planning of 26 stores in the region. Involved in Strategic Account Service Management, sales forecasting / demand planning, vendor management, and retail return policy.

Duties:
• Deputizing for the Area Manager, supporting and overseeing shop openings.
• Overseeing the recruitment of new sales and retail staff.
• Responsible for training and induction programs for new staff members.
• Day to day running and operating of stores.
• Ensuring a consistently high standard of presentation in all branches.
• Working closely with visual merchandisers.
• Maintaining accurate records of all pricing, sales, and activity reports.
• Controlling shrinkage, wages, write-off, cash control and store expenditure.
• Marketed the company by organizing fashion shows and special promotional events.
• Organizing and participating in Events
• Dealing with Marketing and Social Media
• Looking for new Brands to UAE
• Opening stores and extend the brands.
• Evaluate operational and financial records to determine sales performance of a retail store
• Provide solutions that address performance issues in a timely and effective manner



KEY SKILLS AND COMPETENCIES
• Dramatically reduced expenditure by cost cutting across the board.
• Gained considerable portion of existing market & increased sales turnover by 17%.
• Implemented changes that increased customer retention by 19 %.
• Responsible for opening 3 new stores.
• Experience of budgetary and merchandise management.
• Consistent at meeting all set sales targets.
• Brand experience, working within brand guidelines.
• Producing data and reports for senior management on performance.
• Helped push the business forward to achieve significant turnover and profitability in 6 stores.

Main Job Description:
• Achieve targeted sales for the brand
• Improve gross margins
• Improve footfall conversion for respective brands
• Adherence of visual standards as per brands requirements
• Improve stock turns for respective brands
• Approve Assortment planning
• Enhance Brand promotion and marketing activities
• Build and maintain relationships with key personnel of licensees, principals, etc
• Designed and executed turnkey programs for retailer utilizing local and national media, direct mail, radio, TV, outdoor, events and visual merchandising
• Organizing Events with the brand representor
• Creating corporate deals for the big companies
• Managed catalog and price list production, including creative direction, photo shoots, bid process and press checks

Supervisory Activities

• Monitor OTB calculation done by buyer’s
• Ensure proper assortment planning and inventory budgeting
• Ensure proper allocation of merchandise based on sales trends and demand
• Plan customer loyalty programs and merchandise return from stores to warehouse
• Ensure customer surveys are undertaken and implemented across stores
• Ensure proper equipment and fixture planning for new stores
• Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser
• Visits stores regularly and understand key issues with brands
• Meet few customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services
• Communicate issues to Merchandise manager and plan course of action
• Ensure regular training is provided to operations team, visual merchandiser
• Undertake sales forecasting and monitoring of inventory levels across select brands
• Undertake pricing activities for brands based on pre-defined markups
• Participate in setting sales targets for specific brands
• Undertake stock transfers across locations based on sales trends and performance
• Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator
• Undertake promotions across brands
• Undertake competition and store visits on a regular basis and take appropriate action
• Undertake problem solving activities
• Assist projects manager and provide inputs for new store opening
• Prepare and forward MIS on a pre-defined basis as required

Playing a leading role in running a successful branch by making the right choices to deliver excellent results and achieve retail goals. Responsible for the profitability and maximization of return on capital employed within the branch

MAIN JOB DESCRIPTION:
• Developing, implementing and maintaining business plans for the branch
• Managing the daily activities for the store. Enforcing the company policies, principles, and procedures. Inspiring and motivating staff.
• Communicating target and objectives for the branch
• Monitoring performance against marketing targets both internally & externally
• Co-coordinating sales, purchasing, distribution, warehousing and staff costs
• Focusing on achieving customers acquisition and retention
• Managing the daily activities of the branch. Enforcing the company policies, principles, and procedures. Inspiring and motivating staff.
• Identifying and addressing team training and development needs. Coaching and developing staff to do more and better.
• Adherence to regulatory requirements. Providing excellent service to customers interpreting, analyzing and producing sales & financial data.
• Enhancing awareness of the company branch and brand. Liaising with the Area Manager to develop innovative marketing strategies.
• Responsible for dealing with complex and diverse managerial problems
• Inventories management




KEY SKILLS AND COMPETENCIES
• First class sales & marketing skills gained at management level.
• Having passion, motivation and a dynamic approach to sales.
• Experience within the Retail / Consumer sector.
• Ability to work effectively with internal and external stakeholder



MAIN ACHIEVEMENTS:
• Achieving 130% of 2011 UAE target
• More than 46% LFL for the last season
• Ranked store number 1 world wide

MAIN JOB DESCRIPTION
• Responsible of wholesale and retail
• Meet the sales managers weekly to review and plan
• Setting the sales target
• Maximising sales and profitability
• Responsible of the distribution for goods to retailers
• Presenting and selling company products and services
• Facilitate effective showrooms presentations, displays and pricings
• Identifying and resolving client concern
• Preparing and following up project offers and tenders
• Participates in recruiting, training, motivating and developing reporting staff
• Participate in brand strategy discussions
• Analyze consumer trends and categories to help identify product categories to enter as future sources of growth
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance
• Prepare the yearly budgets in coordination with the brand owner
• Develop growth targets, business objectives and brand strategies for the brand that aligns with global business plan
• Lead and ensure that each store is implementing plan to improve sales.
• Complete the SWOT analysis of the brands and prepare action plan.
• Direct the marketing planning, media choice, time frame and the execution in coordination with the brand owner.
• Set appropriate KPI’s benchmark for the brand.
• Conduct weekly meetings with all the showroom managers.
• Responsible for providing the leadership role in facilitating the professional growth and development of the showroom Managers.
• Conduct “one on one “monthly evaluation with all the management team
• Attend the seasonal furniture fairs to select the collection
• Direct deals with local and external suppliers (Alta Moda, Luigi Cavalli and Cappellini )



MAIN ACHIEVEMENTS
• Increased 14% OF turn over versus last year
• Opening new branches
• Have set marketing campaigns which increased footfalls by 60%