Sales Head
Leister Technologies India Pvt Ltd
Total years of experience :1 years, 8 Months
Key Deliverables
• Spearheaded the establishment of the WEDLY vertical, pioneering a comprehensive channel sales network nationwide for WELDY Hot Air Guns & Plastic Welding Tools. Led and mentored a full fledged sales team from scratch in period of 12 months.
• Developed and executed competitive intelligence strategies for the Hot Air Guns market, delivering crucial insights for strategic decision-making, precise product positioning, and competitive pricing to effectively position WELDY against industry competitors.
• Formulated and implemented a robust distribution policy for channel partners, directing negotiations and successfully on-boarding over 60 distributors across diverse industry sectors, encompassing power tools, packaging, printing, and plastics.
• Formulated strategies to introduce previously unfamiliar plastic welding tools into the industrial distribution channel, significantly increasing awareness and driving notable impacts on WELDY's top and bottom line
• Cultivated strategic partnerships with key stakeholders, launched targeted trade schemes, and ensured alignment with corporate objectives and market dynamics to drive exponential sales growth.
• Spearheading the private label orders thus enabling volume based orders to the new launched WELDY factory
• Identified critical application needs such as wire harnessing, introducing value-based selling initiatives that facilitated the migration of customers from competitors to WELDY, significantly bolstering brand reputation and market share.
• Orchestrated nationwide roadshows, branding initiatives, dealer conferences, customer engagement events, and industry exhibitions to expand WELDY's market footprint and foster enduring trust among stakeholders.
• Implemented essential Standard Operating Procedures (SOPs) to streamline the sales pipeline, enhance product accessibility for end-users, and optimize conversion rates across targeted market segments.
• Conducted extensive market research and meticulous analysis of customer feedback to continuously refine product offerings, elevate overall customer satisfaction levels, and ensure alignment of product features and messaging with evolving customer expectations.
• Devised and executed effective marketing strategies tailored to elevate the visibility and differentiation of WELDY's high-end Hot Air Guns within the competitive market landscape.
• Formulated and managed the annual sales budget, spearheaded demand planning initiatives, and collaborated closely with manufacturing facilities to ensure seamless production and timely fulfilment of customer orders.
• Achieved exceptional sales performance, successfully driving the sale of 18, 000 tools within one year, translating to a substantial revenue of Rs.80 million. This achievement underscored WELDY's competitive prowess in the market, surpassing established brands like Bosch and Stanley Black & Decker..