Jitendra Singh Bisht

Provide strategic leadership for sales and marketing across steel manufacturing operations while overseeing
commercial planning, pricing, forecasting, distributor development, production coordination, and key customer
relationships.
• Lead company-wide commercial strategy.
• Develop annual sales and marketing plans.
• Drive pricing and market positioning.
• Oversee production planning with manufacturing teams.
• Direct forecasting and demand planning.
• Lead distributor and channel expansion.
• Manage strategic customer relationships.
• Guide market intelligence and competitor analysis.
• Supervise credit management and collections.
• Present commercial performance to executive leadership.

Led commercial operations for one of West Africas leading steel manufacturers covering reinforcement steel,
structural steel, wire products, pipes, and industrial products.
• Managed sales operations across multiple regional markets.
• Developed annual commercial plans and sales forecasts.
• Led distributor and project sales networks.
• Managed relationships with EPC contractors and industrial clients.
• Coordinated production planning with manufacturing plants.
• Led sales teams across multiple locations.
• Drove customer acquisition and business development.
• Managed payment collections and customer credit exposure.
• Conducted market demand and competitive analysis.
• Represented the company at trade fairs and customer events.

Managed dealer development, channel sales, business development, brand promotion, and market expansion for
reinforcement steel products.
• Expanded dealer network.
• Developed new business opportunities.
• Improved regional sales performance.
• Executed marketing campaigns.
• Conducted market intelligence.
• Supported product launches.