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Jithin Vijayan, CATEGORY MANAGER (FMCG)

Jithin Vijayan

CATEGORY MANAGER (FMCG)·ANCHAL HYPER MARKET,

Saudi Arabia

Master's degree, MARKETING

Work experience

Total years of experience: 12 years, 0 months

CATEGORY MANAGER (FMCG)

August 2021 - June 2026

ANCHAL HYPER MARKET,

Kerala, India

August 2021 - June 2026

• Develop and execute strategic business plans, overseeing budgeting, revenue
forecasting, and profit & loss analysis to ensure growth across all departments,
including F&B.
• Manage daily operations, ensuring high service standards and enforcing SOPs for
smooth functioning of all areas (front office, housekeeping, F&B outlets,
banquets).
• Lead recruitment, training, and performance management of key staff, setting
KPIs and fostering a positive workplace culture.
• Drive customer satisfaction by managing VIP guest relations, addressing
complaints, and implementing guest loyalty programs.
• Oversee menu development, supplier negotiations, and compliance with food
safety regulations to maintain consistent food & beverage quality.
• Plan and execute marketing campaigns, promotions, and partnerships to boost
sales and occupancy rates.
• Ensure adherence to local regulations (health & safety, licensing), and conduct
regular risk assessments and audits.
• Implement sustainability practices, including waste management and energy
efficiency, and introduce innovative technology to enhance guest services and
operational efficiency.

Company industry:
Supermarket
Job role:
Purchasing and Procurement

GENERAL MANAGER

June 2018 - August 2021

CARTEL ATLANTIC RESTAURANT QSR

Kerala, India

June 2018 - August 2021

• Ensure compliance with industry regulations, company policies, and safety
standards, while leading a team of 50+ employees to align daily operations with
organizational goals. Conduct performance evaluations, provide coaching, and
create development opportunities to enhance team productivity and success.
• Develop and implement strategies to improve operational efficiency, reduce costs,
and optimize resource allocation. Foster a culture of continuous improvement,
addressing issues proactively to maintain high standards and drive team success.
• Recognize potential food safety hazards and implement measures to manage
risks. Assist colleagues during peak hours to maintain operational efficiency and
ensure high service standards.
• Recommend and implement processes to reduce food preparation times and
minimize customer waiting times. Monitor food supply inventory, ensuring timely
reordering to avoid stockouts and expiry.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

ASSET MANAGER (BDM)

October 2017 - May 2018

OYO ROOMS

Kerala, India

October 2017 - May 2018

• Prepare detailed reports and presentations for senior management, offering
insights into asset performance and strategic recommendations.
• Collaborate with cross-functional teams to develop and execute asset
management strategies aligned with company goals.
• Build and maintain strong relationships with clients, stakeholders, and vendors to
facilitate asset acquisition and management.
• Oversee a diverse portfolio of assets, ensuring optimal performance and
adherence to regulatory standards.
• Lead negotiations for asset acquisitions and disposals, securing favourable
terms and maximizing investment returns.

Company industry:
Hospitality & Accomodation

SALES MANAGER

August 2016 - October 2017

ICICI PRUDENTIAL LIFE INSURANCE,

Kerala, India

August 2016 - October 2017

• Lead a team of sales professionals, overseeing daily operations to achieve sales
targets and business goals.
• Developed and implemented sales strategies, driving revenue growth through
new business acquisition and client retention.
• Conducted training sessions and workshops for team members, enhancing
product knowledge and sales skills.
• Managed client relationships, providing tailored solutions to meet their financial
planning needs.
• Monitored market trends and competitor activities, adapting strategies to
maintain a competitive edge.

Company industry:
Insurance & TPA
Job role:
Sales

BRANCH MANAGER

February 2016 - August 2016

ARHT GLOBAL,

Kerala, India

February 2016 - August 2016

• Lead and managed branch operations, ensuring smooth day-to-day functioning
and alignment with company objectives.
• Developed and implemented branch-level strategies to increase sales, improve
customer service, and drive revenue growth.
• Managed a team of staff, providing training, guidance, and performance
evaluations to enhance productivity and customer satisfaction.
• Monitored branch financial performance, managing budgets, cost control, and
profitability.
• Cultivated strong relationships with key clients, vendors, and stakeholders to
support business development and growth.

Company industry:
Medical Hospital
Job role:
Management

SALES AND DISTRIBUTION SUPERVISOR

February 2012 - August 2013

KUMAR CASHEW EXPORTS,

Punalur, India

February 2012 - August 2013

• Supervised and coordinated sales and distribution operations to ensure timely
delivery and customer satisfaction.
• Developed and maintained relationships with distributors, retailers, and clients to
optimize sales channels and distribution networks.
• Monitored inventory levels and coordinated with procurement teams to ensure
stock availability and avoid shortages.
• Conducted regular market analysis to identify sales opportunities, track trends,
and adjust strategies for maximum sales growth.
• Implemented sales performance tracking and reporting systems to monitor team
productivity and achieve sales targets

Company industry:
FMCG
Job role:
Sales

Education

Rajagiri International School of Education and Research Kochi/Assumption University of Thailand

November 2015

November 2015

Master's degree, MARKETING

Thailand

Kerala University

September 2012

September 2012

Bachelor's degree, Business And Commerce

India

Skills

CATEGORY MANAGEMENT

Intermediate

E COMMERCE

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

MARKET TREND

Intermediate

MARKETING

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

PRODUCT LIFECYCLE MANAGEMENT

Intermediate

RESEARCH

Intermediate

REVENUE GROWTH

Intermediate

VENDOR RELATIONSHIP MANAGEMENT

Intermediate

Languages

English

Beginner

Malayalam

Beginner

Hindi

Beginner

Thai

Beginner

Training and Certifications

Certifications
Certified Two Months Tally Course Entrepreneurship Development Programme
Certified Food Safety Supervisor