Account Manager
Switch Communications Advertising Consultancy
Total des années d'expérience :6 years, 9 Mois
• Act as the primary day-to-day interface with top/mid-level client decision-makers on their 360° Marketing and branding needs like print, digital, social media, events, email / SMS broadcast, PR etc., and being instrumental to both the company’s and the client’s success.
• Actively participating in generating and implementing effective brand development and marketing campaign ideas underpinned by various planning tools like SWOT and PESTLE analysis to improve client’s business strategies, thus enhancing the scope of revenue generation for the organisation.
• Efficiently co-ordinating and managing agency resources for multiple live projects and ensuring all the projects are completed on-time, on-budget and meets client/agency objectives.
• Organizing and coordinating with various suppliers and ensuring that the required quality services/products (ATL, BTL, digital, events, SEO etc.) are received on time and implemented as per the budget and standard of client requirement.
• Handling print media releases for one of the clients by properly planning, documenting, managing and meeting the dates and deadlines and liaising with various publications.
• Preparing and maintaining high quality and actionable Key Account plans for all accounts and managing the documentations required for various accounts including quotations and invoices.
• Brought in effective tools for Project Management in the company using Google suits like Calendar, Docs and Cloud storage
• Act as the point of escalation for internal and external activity providers for the company and handling day-to-day office management activities.
• Efficiently analyse and comprehend potential clients and market status, collaborate and integrate the acquired knowledge in conjunction with extensive R&D to formulate new marketing and branding strategies, and to procure new businesses and productively retain the existing ones.
• Assisting the Senior Business Development Manager in his day-to-day processes such as practical marketing activities and business development agendas.
• Effectively coexisting throughout the different phases of the project life cycle such as bid meetings, agreeing up on SLAs, gathering requirements, development and product delivery.
• Efficiently supervise, manage and motivate Business Development Executives to generate new business leads and successfully close existing deals.
• Led Business development team of 4 to outperform and set milestones for accomplishing the quarterly target by a major increase of 46% and being recognized twice as Employee of the Quarter.
• Designing and delivering pre-sale presentations, highlighting the products and services of the organisation to potential clients and conducting post-sale product delivery conferences.
Dec 2010 - Nov 2011 Retail Operative (PART TIME)
PRIMARK, Sauchiehall Street, Glasgow, UK
• Assisting the overall running of departments within the store and to provide efficient sales service to customers for the daily operation of the business with high customer orientation.
• Interacting directly with the customers for the effective running of the business and perform all register functions by directly reporting to the Department Manager.
• In the event of a customer complaint or query react in a professional and courteous manner, elevating the issue to senior management where necessary.
Feb 2010 - July 2010 Agent Advisor (PART TIME)
MaxNewyork Life Insurance Company, Trivandrum, India
• Directly interacting with the potential customers within the network by efficiently informing them the company products.
• Marketing and selling different range of company products by effectively communicating with the customers and thus raising the sales.
• Was able to collect the maximum amount as insurance premium in the history of the branch, and thus obtaining praises from the higher official management.
June 2008 - Feb 2010 Project Engineer - Technology Infrastructure Services
WIPRO TECHNOLOGIES, Chennai, India
• Configuring and effectively administering backup jobs for hundreds of servers for the client locations whole across North America through remote administration.
• Directly interacting with the SMEs of the client management to gather their requirement on the type and quantity of data to be backed up and educating them the ways to retrieve the same.
• Documenting the client requirements systematically for the configuration and administration of backup processes.
• Efficiently auditing the success of backed up data with sound attention to detail by performing Monthly Audit Restores (Test Restore) in which a percentage of backed up data will be restored and confirmed with the client management for accuracy.
• Interacting directly with the clients over the phone in order to provide day to day support and act according to the requirement and Co-ordinating with site support personals for real time trouble shooting, both software and hardware related backup issues.
• Preparing reports on daily/weekly/monthly backup status and updating the client management over telephone and emails for the same.
Sep 2010 - Sep 2011 Masters in Business Administration (MBA- General) 2:1 Glasgow Caledonian University, Scotland, UK • Modules studied include Project Management, Marketing and Brand management, HR Strategies, Strategic Process, Business Strategy in Action, Change and Leadership, Economics for Managers and Corporate Financial Management. • Academic Project: The changing role of Project Managers in Software Production Teams using SCRUM (Agile) software development methodologies. The research was done with quantitative analysis of data collected from multiple case studies of different IT firms in Bangalore, India.
Glasgow Caledonian University, Scotland, UK • Modules studied include Project Management, Marketing and Brand management, HR Strategies, Strategic Process, Business Strategy in Action, Change and Leadership, Economics for Managers and Corporate Financial Management. • Academic Project: The changing role of Project Managers in Software Production Teams using SCRUM (Agile) software development methodologies. The research was done with quantitative analysis of data collected from multiple case studies of different IT firms in Bangalore, India. • The Course has helped in improving the project management skills, presentation skills and time management skills after working with multilingual and multicultural students for various masters’ level group tasks.
June 2002 - June 2007 Masters in Software Engineering (MSc - 5 years integrated) 73.46% NI college of Engg., Anna University, Tamilnadu, India • The course has helped to gain thorough knowledge in Information Technology and the different software development topics with experience in 2 different academic projects. • Other than gaining technical knowledge in different Software Engineering modules, the course also assisted in acquiring strong analytical and problem solving skills.
