Joel Nermal, Vice President for Operations

Joel Nermal

Vice President for Operations

IVQ Landholdings, Inc.

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Psychology
Experience
22 years, 1 Months

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Work Experience

Total years of experience :22 years, 1 Months

Vice President for Operations at IVQ Landholdings, Inc.
  • Philippines
  • March 2010 to October 2015

Management and oversee the entire operation of the the company
which diversified into different divisions from Administration, Manpower, Accounting, Documentations, Purchasing, General Services, Marketing, Sales, Planning, Constructions and Engireering

Marketing Director at GLH
  • United Arab Emirates - Dubai
  • May 2006 to March 2010

• In-charge with overall the company’s marketing direction, branding, positioning and organizational building
• creation of marketing plans, Promotion, Packaging concept,
• creation, review and enhancements of company's processes, procedural and policies.
• Customer service in line with our marketing programs and initiatives.
• Sales plans and strategies, supervision of all branch operation,
o Implementations of designed processes, supervision of account management,
 Proper documentation of transactions
 Monitoring of accounts status
• Managing the day to day marketing operation of the company
o Decision making in areas affecting our
 marketing campaign (visual ad, media ad, marketing events & Road shows)
 product & company positioning
 customer service (pre-sales and after sales services)
 managing marketing budget based on plan proposed and approved activities
 oversee smooth flow of operation by proper coordination, systems, processes
 identify, review and evaluate areas of improvement, performance and effectivity of programs
 oversee enhancement training program
 manage the company’s public relation affairs

Branch Operation at Cebu Holdings
  • Philippines
  • March 2005 to May 2006

• In-charge with overall the company’s marketing direction, branding, positioning and organizational building
• creation of marketing plans, Promotion, Packaging concept,
• creation, review and enhancements of company's processes, procedural and policies.
• Customer service in line with our marketing programs and initiatives.
• Sales plans and strategies, supervision of all branch operation,
o Implementations of designed processes, supervision of account management,
 Proper documentation of transactions
 Monitoring of accounts status
• Managing the day to day marketing operation of the company
o Decision making in areas affecting our
 marketing campaign (visual ad, media ad, marketing events & Road shows)
 product & company positioning
 customer service (pre-sales and after sales services)
 managing marketing budget based on plan proposed and approved activities
 oversee smooth flow of operation by proper coordination, systems, processes
 identify, review and evaluate areas of improvement, performance and affectivity of programs
 oversee enhancement training program
 manage the company’s public relation affairs

Head International Sales Operation at One Asia Development Corporation (Phils.)
  • Philippines
  • November 2004 to January 2006

· In-charge of overall marketing and sales operation.
· Set-up the marketing organization
. Coordinate operation with our international Marketing Managers and Associates based in different cities in Europe, Asia and Middleast

Assistant Vice President for Business Development at -Quadrillion International
  • Philippines
  • April 2004 to January 2005

· Handle International Marketing Operation - Organize and create the business and marketing operation in identified cities for international market.
· Set-up branch office in other countries, including coordination with different government agencies,
· Performing market research, as well as identifying areas for future site for the branch office.
· Develop marketing strategies and plans.
· Create our promotional campaign, presentation modules, and visual aides for sales. Conceptualize and coordinate out sourcing of marketing ad and print requirements.
· Handle and create the information campaign, product awareness program, sales training and evaluation of programs, as well as marketing and development training module for our satellite offices outside of Phil.
Was assigned in Tokyo to set up the marketing operation for our real estate marketing company (Quadrillion International Tokyo) we were given exclusive accreditation to represent Pag-ibig POP for OFW in Japan and several other countries in Southeast Asia, Europe, and Canada.

Senior Manager- Project Sales Operations at Laguna Properties Holdings, Inc. - Ayala land Inc.
  • Philippines
  • January 2000 to July 2003

· Heads the Operation of the department.
· Responsible for the Creation of our Allied Brokers marketing operation. Job includes manpower development (recruitment/training/management).
· Part of the core group for product development and product marketing plans, audiovisual marketing tools.
· Handle and manage micro financing and fund management of the operation cost vs. profitability and losses. Manpower compliments, administrative operating cost, marketing budget, development funding, etc.
· Supervise and conduct marketing activities such as recruitment blitz, corporate presentation, mall exhibits, Investors business opportunity forum, etc.
· Prepare and conceptualize Marketing strategies, Ads and Promotional schemes, Sales plans

Department Head at EXTRAORDINARY DEVELOPMENT CORP
  • Philippines
  • February 1993 to January 2000

· Heads the Training Department - conceptualize and design training programs for marketing/sales. Conducts TNA, program evaluations, create training modules and handouts.
· Coordinate and synchronize with marketing and sales operation on manpower development.
· Oversee the overall function and operation of the department, and its training staffs.
· Provide and create marketing tools; visual aide kit for presentation, prepare and conduct corporate presentation, conceptualize and prepare production of audio visual module for sales and marketing. Supervise in the execution of program of pre-production for sales and marketing events (Mass presentation, Investor’s Nite, Business Opportunity forum, etc.)
· Lateral transfer as Head the Marketing and Sales Operation Department. Tasked to organize the in-house sales network, create marketing plans and strategies to achieve the company’s goal, conceptualize marketing support tools and promo schemes for both clients and sale network.
· Handle and manage micro financing and fund management of the operation cost vs. profitability and losses. Manpower compliments, administrative operating cost, marketing budget, development funding, etc.
· Provide Customer services, post and after sales servicing. Participates in product design and concept creation, makes recommendations to ensure viability with our sales network and the target market. -

Education

Bachelor's degree, Psychology
  • at Far East
  • April 1985

Specialties & Skills

Customer Service
Marketing
Management
Project Management
Complete Computer Application operation

Languages

English
Expert
Filipino
Expert