Johnny V. Malek

Marketing advisor to Assistant Director General Commercial & Finance - Marketing & Corporate Communications.
Counseling deputy CEO finance, commercial, innovation & customer relations on marketing, sales, marcom & market/sector/pricing/benchmarking research, customer relations, creative, media (offline, online & social media), CRM, communications, innovation and corporate communications strategies. Devised highly effective business growth strategies. Developed compelling market and industry lead acquisition, retention strategies & roadmaps. Proposed & implemented new strategic business models for customer segmentation. Developed new pricing & product models. Key contributor to the Innovation ( including leading, briefing & judging DAFZA's Crowdsourcing Innovation Challenge in Milan 2015 Expo with over 150 participants ), 10 X initiative as interim Artificial Intelligence lead, CRM as key initiator and as permanent advisory, 5 year organization strategy including company vision, mission & values, expansion/diversification projects, and the development, marketing & launch of a large dedicated e-commerce Free Zone & an industrial zone in Dubai including naming, branding, brand strategy, go-to-market & commercial strategies, acquisition and lead strategies. Keynote speaker on the importance of omnichannel analytics in e-commerce at the 2017 seamless conference & again as a Roundtable lead on Harnessing the power of Free zones in support of e-commerce growth in 2018 seamless conference. Mentoring and coaching employees of the marketing & corporate communication department to leverage the competencies and skills required to achieve individual objectives and enhance division's performance. Entered and won the prestigious Superbrand award for the 1st time in 2016, 2017 and again in 2018.

Brand & Comms; Communications consultancy/reporting to CEO.
Intigral is MENA’s leading digital media solutions provider, servicing major regional telco’s. Intigral is majority owned by Saudi Telecoms - STC, the largest telecom operator in MENA.
- Led the Brand strategy, brand architecture and Corporate Identity, Corporate Comms, Marcoms, Go-To-Market, Digital & Social media, as well as the Creative departments.
- Assessed the Marcoms dept; redefined their role. Re-engineered processes enabling smooth expansion of services from B2B to B2C. Formulated KPI’s & SLA’s. Turnaround resulted in a faster go-to-market for Intigral’s own P&S’s as well as STC’s IPTV and Mobile VAS Products and Content Providers with a marked efficiency improvement in the ROI. Refreshed the Brand’s corporate identity and website.

As a senior consultant, i oversee the marketing of MBC's online video portal.

du is the challenger telecom brand in the UAE’s fast growing telecommunications sector and has captured 48% share in 2012.
- As VP - Commercial Communications, I’ve been an integral part of the du management team where I led 3 core Brand & Comms departments namely Marketing Communications, Retail & Partner Communications & engagement, as well as media (US$ 80m +) across Consumer, Home, Enterprise as well as the non voice & content business segments within the UAE. I also Manage creative, media and retail/sales engagement agency relationships and I’m part of the Customer delight group lead team at du.
- During my tenure we have aligned the business and the brand, which is now acknowledged as a leading brand in the UAE and a lighthouse brand in the region. We have also deployed a channel-agnostic communications planning approach and adopted analytics-driven media investment management. Brand health scores have grown steadily for the last 2 years in step with market share increases, the cumulative brand index (a balanced scorecard component) has increased 2.5x not to mention the continuous growth of the NPS - net promoter scores across businesses.

- Independent consultant providing strategic Marketing & Brand Management consultancy including but not limited to Corporate Identity/Branding, integrated Brand Marketing Communication strategies, Consumer profiling/modeling, setting up and running Marcoms function in large firms, Events, Sponsorships, HR, Business & feasibility studies across TMT - Telecoms, Media and technology sectors and content aggregators.

Dentsu is the largest single core advertising agency in the world.
- Tenure and mission consisted in setting up the Dubai - UAE operation from scratch and establishing recognition, equity for the agency amongst a well established competitive set (well accomplished within Year two).
- Operation grew to become most reckoned-with agency brand, managing top International and national brands such as Canon, Hydra properties, Victory Heights, Creative Labs, Vitaene C, Financial Technologies & Al Aan TV.
- New business pitches and presentations. Sole new business generator.
- Break even in year 2 with continued growth thereafter.

Euro RSCG Promopub is a JV ad agency between the Chalhoub Group, largest distributor of luxury retail & Euro RSCG, a Global top 5 ad agency.
- Devise, implement and manage integrated marketing communication strategies for a host of multinational and regional brands, in addition to responsibility over client results and office bottom line.
- Achievements: Final result in 2004 after turning around the Agency was a 350% increase in new business wins such as Dubai Internet City, Infinity TV, GSK, NTDE and Virgin megastores plus organic growth of existing clients. Agency also recorded a 25% increase in billings, 15% increase in GP, 33% increase in Operating Income and 44% increase in Net profit versus 2003.
- Staff 60; Key Clients: Peugeot, Reckitt Benckiser, L’Oreal, Air France, Jaguar, Chanel, Danone Waters, Haagen Dazs, Saudi Airlines, LVMH, Reem Island.

Orbit is a leading satellite Pay TV operator in the MENA region.
- Responsible for the Brand Custodianship, Brand Guidelines, Brand Value, and Brand Development.
- Set and Implement Group's Global Brand Communication strategy across footprint.
- Reported to COO based in Riyadh, Saudi where I spent most of my time during my tenure as well as spending long periods in Rome HQ and the regional offices
- Lead Marketing and Communications activities throughout 8 country offices
- Re-launched the Orbit brand with a new, more compelling positioning following extensive research undergone across key markets.
- This resulted in a dramatic increase in brand awareness, reversed negative brand image perceptions and strengthened brand equity and sales.
- In June 2002 Orbit was recognized as the strongest brand in the TV category in the UAE (terrestrial or satellite) and received the prestigious “Superbrands” award on an exclusive basis, i.e. amongst terrestrial and Free to air TV’s.
- Worked closely with Orbit distribution offices across the MENA region to develop Corporate and Regional marketing plans and support them in their sales & Marketing efforts.
- Review monthly sales (new subs, churn, lapsed and renewed subs) and distribution reports and fine-tune marketing plans and pricing strategies.
- Lead all strategic work in launching new channels on the platform, whether Orbit’s own or International Channels. Launched Pay Per View (PPV) VOD;
- Manage external resource partners including advertising, media, interactive and research as well as internal - Marketing, distribution and ad sales managers
- Worked on NPD’s with Canal + technologies in Paris to launch Orbit Interactive services, namely Electronic Program Guide, subtitling, VO, PPV VOD and PG. Launched IVS - Internet via satellite.
- Worked closely with VP Sales and Distribution to keep a close track of new subscriptions and churn levels.

Managing Director, JWT Levant - 2 years
- Responsible for 3 Country Managers and a total staff of 40 for Lebanon, Syria, and Jordan, with capitalized billings of over 10.5 million U.S.$ for that area.
- Clients: Unilever Levant (beverages, detergents and personal product categories), Ford Motor Company, Warner Lambert, Nestle (confectionery), Jaguar, Braun & Seita.
Managing Director, JWT Egypt - 6 years
- Key Clients: Unilever (All categories except food), Kodak, Ford Motor Co, Warner Lambert, Nestle (ice cream), Braun A.G, Schweppes.
- Reports: 50 people.
- Achievements: Initiated major restructuring of the Cairo Office resulting in a quick turnaround of the Agency’s financial standing. This was achieved by developing a strategic plan to grow and develop existing client business portfolios, re-engineer the work force to streamline operations, and aggressively pursue new business opportunities.
- As a result, TMI’s rank in Egypt improved from 8th to 3rd leading agency and won a golden and bronze award for best TV commercial for two consecutive years in the annual Egypt awards.
Managing Director, JWT Lebanon - 1 year
- Clients: Braun, R.J.Reynolds, Wellcome insecticides.
- Established and set up the Beirut Agency, set up all office systems within a one year time frame. Developed and implemented business plans that significantly increased revenues. Quickly established good rapport with clients and distributors. Secured high profits close to half a million dollars.

BBDO is a global top 5 full service advertising agency.
- Integrated Marketing and Communication management as well as PR for global brands such S.C.Johnson Wax, Yves Saint Laurent, C.P.C Mazola, Rado watches, Fromageries Bel, Pepsi Co.
- Achievements: Resolved long-standing conflicts through effective account management, which prevented the loss of key accounts, increased clients’ billings and significantly improved Agency’s profitability on those businesses.

Leo Burnett is a global top 5 full service advertising agency.
- Overall management and strategic planning of P&G’s detergent, personal products and personal wash brands’ communication assigned to the agency across the MENA region.
- Helped run and manage Warner Lambert from the Bahrain office.