Cedric Bernier

• Pioneered the franchise development strategy, securing 33 new locations in prime markets such as the UK, Qatar, KSA, UAE, Oman, and Canada, thereby enhancing the brand's global presence.
• Authored a strategic roadmap for global expansion, resulting in significant growth in franchise sales and a stronger market position.
• Directed cross-functional teams in high-stakes negotiations and complex deal structuring, ensuring profitable and sustainable partnerships.
• Devised and gained approval for a comprehensive 4-year strategic growth plan from the Group CEO, focusing on scalable and sustainable market penetration.
• Conducted detailed business planning and financial reviews, leading to informed decision-making in director-level meetings and successful franchise agreements.
• Drove robust lead generation strategies, significantly increasing brand visibility and sales prospects through diversified channels.

• Led the market introduction of innovative cryotherapy equipment across the GCC, driving product awareness and adoption through strategic marketing initiatives and key partnerships.
• Implemented performance tracking and sales forecasting using CRM tools, optimizing sales funnel and team productivity.

• Exceeded sales and distribution targets, contributing to a 20% increase in equipment sales and a 25% increase in franchise sales in 2017, by developing and executing growth strategies for the franchise model.
• Managed and expanded the franchise network, establishing new partnerships and market entries that solidified the brand's international presence.