Johny Rahal

AlRimaya - Sultan Garden - JCO

• Spearheaded 360-degree marketing initiatives across Retail and Industries divisions, integrating Digital, ATL, and BTL channels to enhance brand visibility and engagement.
• Crafted and executed dynamic marketing calendars that effectively supported product launches and sales objectives, utilizing a blend of traditional and digital media for optimal audience reach.
• Developed and assessed channel-specific brand strategies, leading to improved market positioning and customer loyalty.
• Analyzed campaign performance metrics to refine strategies, driving significant increases in ROI and brand awareness.
• Fostered strong relationships with sales, product development, and external partners to ensure cohesive marketing efforts aligned with business goals.

• Spearheaded comprehensive marketing strategies, integrating Digital, ATL, and BTL channels to exceed brand and sales targets.
• Conceptualized and launched innovative campaigns and sales initiatives leveraging digital media platforms, resulting in significant market penetration.
• Executed strategic marketing plans across diverse distribution channels (wholesalers, retailers), enhancing merchandising, promotions, and commercial projects to boost product demand.
• Crafted and implemented impactful marketing collateral and initiatives that resonate with target audiences, driving engagement and brand loyalty.
• Collaborated with cross-functional teams to align marketing efforts with business objectives, ensuring cohesive brand messaging and maximizing ROI.

• Spearheaded Al Nasser's brand transformation across the Kuwaiti and GCC markets, successfully redefining its market positioning to enhance brand equity.
• Executed comprehensive 360-degree marketing and media strategies, effectively managing traditional advertising, digital marketing, e-commerce, PR, social media, research, events, and influencer marketing on a regional scale.
• Developed and launched a robust e-commerce platform, implementing innovative strategies that significantly boosted online sales and product promotions.
• Directed the in-house creative agency, conceptualizing and executing impactful marketing campaigns that resonated with target audiences and drove engagement.
• Fostered cross-functional collaboration to align marketing initiatives with business objectives, enhancing overall brand visibility and market presence.

• Comprehensive Marketing Leadership: Spearheading the entire marketing spectrum, including brand development, promotional strategies, and successful product launches.
• Commitment to Sustainable Growth: Championing initiatives that foster long-term business growth while ensuring the brand's positioning adapts to market changes.
• Innovative Media Engagement: Utilizing diverse media platforms, including Digital/Social Media, Events, PR, and Influencer Marketing to enhance brand visibility and engagement.
• Data-Driven Decision Making: Analyzing market trends and consumer insights to inform strategic marketing initiatives and optimize campaign performance.
• Cross-Functional Collaboration: Partnering with sales, product development, and customer service teams to align marketing strategies with overall business objectives.