Jonna Venkata Suresh

Designed end-to-end campaigns and execution, and managed day-to-day budget & campaign activities across multiple digital platforms including Google Ads, Microsoft Bing, Meta, DV360, and Snapchat.
• Strong analytical skills with monitoring Key Performance Indicators (KPIs), guest behaviour, market trends, and competitive insights to optimize short-term performance and influence long-term strategies.
• Conducted Media forecasting, planning, Bids & budget allocation to ensure optimal campaign performance and alignment with business requirements.
• Managed Client Relationships - Sainsbury’s (the biggest e-commerce retailer in UK), further client added 4 more revenue verticals to the company, and handled of digital advertising budgets of 1.2M$ month.
• Created an integrated dashboard in Google Data Studio, PowerBi, to analyse multiple Ad-accounts performance.
• Analyze and report performance metrics of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Managed integrated marketing campaigns encompassing diverse channels such as Email Campaigns, Social Media Activities, Google and 3rd Party Paid Campaigns, Direct Mailers, Webinars, Events, and Surveys, ensuring cohesive and impactful messaging across platforms.
• Collaborated with the product team to optimize landing pages and conduct A/B testing, resulting in improved conversion rates and user experience.
• Successfully led and managed the performance marketing team, overseeing project coordination, task delegation, and team development to ensure efficient workflow and timely completion of objectives.
• Presented weekly / Monthly / Quarterly reports to clients through calls, face-to-face meetings, demonstrating campaign performance and providing data-driven recommendations.

• Led the onboarding process for new projects and implemented efficient process setups, planning and execution.
• Implemented effective Account Based Marketing (ABM) plans and tailored marketing assets for targeted accounts, driving personalized engagement and conversion strategies.
• Conducted regular analysis of campaign performance, leveraging data-driven insights to optimize campaigns and maximize ROI.
• Developed and implemented social media campaigns, with 20% increase in campaign performance.
• Designed and refined landing pages to maximize user experience and conversion rates, utilizing A/B testing and analytics insights.

• Directed a blend of internal resources and external agencies to create diverse marketing materials, including articles, videos, social posts, and event materials.
• Strategically drove pre-sales initiatives for international clients across the USA, UK, Canada, and Australia, culminating in a 1.3X increase in revenue.
• Took ownership of Lead Gen and App Download campaigns, strategically aligning efforts with the sales cycle to ensure a consistent flow of Marketing Qualified Leads
• Proficient in implementing on-page and off-page SEO optimization strategies to improve website visibility and organic search rankings.
• Developed and executed innovative viral content strategies, significantly increasing brand visibility and audience engagement across multiple digital platforms.