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Jorge Valadas, Account Director

Jorge Valadas

Account Director·Cheil Worldwide

Portugal

Master's degree, Marketing & Advertising

Work experience

Total years of experience: 28 years, 1 months

Account Director

March 2016 - Present

Cheil Worldwide

March 2016 - Present

Account Director of Cheil Worldwide team at Samsung Portugal
Cheil Worldwide have 48 offices and are present in 41 countries

-­‐
Management and coordination of the team that in Samsung Electronics Portugal facilities makes
the management and implementation of all Marketing Communication actions/activities of all
segments and product areas in which the brand are present in Portugal
• Cell Phones and Tablets
• TV / Audio & Video
• Cameras and Camcorders
• PC
• Home appliances (WG)
Company industry:
Marketing
Job role:
Marketing and PR

Board Advisor

August 2015 - February 2016

Portuguese Press Association

Portugal

August 2015 - February 2016

Company industry:
Journalism
Job role:
Other

Marketing Manager

August 2014 - February 2015

­Ideias Dinâmicas SGPS

Portugal

August 2014 - February 2015

A Group with headquarters in Oporto - Portugal - which financial statements in 2014 disclosed a turnover in the amount of $30M. The company has 150 employees and operates in the field of Services (Consulting and Accounting) Advertising) Technology (Software Development and Management Solutions) Construction, Heritage and Communication, in Portugal, Angola, Mozambique and Brazil.

Author and Implemented the Global Marketing Plan of the Holding and all It Subsidiaries
- IDEIAS DINAMICAS SGPS - www.ideiasdinamicas.com

Technology (Software Development and Management Solutions)
• ITGEST Portugal - www.itgest.pt
• ITGEST Angola - www.itgest.co.ao
• KENTRA TECHNOLOGIES - www.kentratech.eu
• PRYOG www.pryog.eu

Construction
• D´CASA Portugal - www.dcasa.pt
• D´CASA Angola - www.dcasa.co.ao

Services (Consulting and Accounting)
• CONTAS & RAZÃO ANGOLA
• ICA Angola - International Consulting & Accounting

Communication (Advertising)
• TT - Think Thank Angola - www.thinktank.pt

In charge of Management and Development of Communication Holding projects in Its Institutional and Product Communication Area

http://meeting-id.com/

Communication Project Management of some direct customers:
- EPAL-E.P (Public Company of Angola Waters) - www.epal.gv.ao
• IWA Lisbon 2014
• Proposal for Global Marketing Strategy of EPAL-EP 2015

Responsible for Recruitment of the Marketing Team (5 members). Also, responsible for the training, supervision and management of this team.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Executive Director

January 2010 - August 2014

Brandmade Advertising

Portugal

January 2010 - August 2014

In charge of the Customer Management Division for markets in Portugal, Angola, Dubai, Qatar, Cape-Verde and England.

The Customers operate in the following areas:
• Financial - Emerald Capital / Rippley and Moove / Emerald Capital
• Banking - BNI
• Services - Moove Consulting Angola / Quintessentially
• Civil Engineering - Acticon Angola
• Oil Industry - Angola LNG / BP / Emerald Resources
• Environmental Engineering - GDK Angola
• Pharmaceuticals - Farmácias de Angola / Mylan
• Automotive Industry - Mercedes Angola
• Food Distribution - Kero
• Business Aviation - TAAG
• Real Estate - Comandante Gika - Shooping Center Angola

Duties:
A)
• Multinational campaign strategic development in Marketing Communication (above/bellow the line);
• Implementation of Marketing Communication Campaigns;
• Strategic development of Loyalty Programmes (CRM);
• Strategic advice and development of New Products and Services;
• Presence and respective Web-marketing strategies;
• Strategic Planning and New-Business
B)
• Coordination of the several agency divisions (Management, Creative, Customer Service, Production);
• Budget control;
• Customer assistance to international meetings;
• Meetings with Concessionaires;
Company industry:
Advertising
Job role:
Management

Account Director

January 2009 - January 2010

Primeadvertising

Portugal

January 2009 - January 2010

Customers under my responsibility, in Portugal:
• Skoda
• Deutsche-Bank Portugal
• Finertec
• Engimais
• Oney

Customers under my responsibility, in Angola:
• ScoreMedia (Newspaper Expansão)
• ScoreInvestements
• BAI - Banco Africano de Investimento
• BPC - Banco de Poupança e Crédito
• BP Angola
• Angola LNG
Company industry:
Advertising
Job role:
Other

Account Director

January 2004 - January 2008

­Bactéria Advertising

Portugal

January 2004 - January 2008

Customers under my responsibility:
• BPN - Banco Português de Negócios (Maintenance and Repositioning)
• Eukanuba
• Blockbuster
Company industry:
Advertising
Job role:
Other

Account Director

January 2002 - January 2004

SSL - CRM

Portugal

January 2002 - January 2004

Company industry:
Marketing
Job role:
Other

Account Director

January 2000 - January 2002

Proximity

Portugal

January 2000 - January 2002

At the beginning of 2000, 3-week internship in Madrid in the agency named CP Proximity Spain, having developed together with the entire agency departments - contact/creative/ database management - several communication actions.
Company industry:
Advertising
Job role:
Other

Account Director

January 2000 - January 2002

BBDO - (Pentamark)

Portugal

January 2000 - January 2002

Account Director at Pentamark Portugal (Omnicom Group Inc.), being in charge of the Customer Chrysler-Jeep Portugal, with a direct connection to Brussels, where the European coordination of the whole institutional communication of this brand is located.

During this period of time I was responsible for: multichannel advertising campaigns in mass media (TV/Out Door/Radio) and personalized means (Direct Mail / DRTV / Call Centre) regarding the launch of several models and new versions; planning and design of the brand’s presence in two editions of the Car Saloon in Lisbon, at the International Lisbon Fair (FIL);
Company industry:
Advertising
Job role:
Other

Project Manager

January 1997 - January 2000

FCB - Foote Cone & Belding

Portugal

January 1997 - January 2000

Stay in London in several occasions (for periods of 2 to 3 months) with the international structure of FCB Direct Europe, for strategic development allowing for the implementation of some Direct Marketing projects in Portugal. (i.e. Portugal Telecom and Cepsa, in Portugal).

Integrated in the structure of Foote Cone & Belding Portugal, I was the coordinator of Mind & Mood®, exclusive instrument, used for qualitative analysis of Prospects and Customers, users of goods and services. The European coordination of this area was made in London, with my participation in several European studies, mainly in areas such as telecommunications and consumer goods.
Company industry:
Advertising
Job role:
Other

Education

IADE

August 1993

August 1993

Master's degree, Marketing & Advertising

Portugal

View attachment

Skills

Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Marketing Management
Expert
Marketing Management
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Advertising
Expert
Advertising
Expert
Marketing
Expert
Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Client Management
Expert
Client Management
Expert
P&L Management
Expert
P&L Management
Expert
Creative Strategy
Intermediate
Creative Strategy
Intermediate
Marketing Communications
Expert
Marketing Communications
Expert
Marketing
Expert
Marketing
Expert
Team Managment
Expert
Team Managment
Expert
ATL
Expert
ATL
Expert
CRM
Expert
CRM
Expert
BTL
Expert
BTL
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Marketing Management
Expert
Marketing Management
Expert
Advertising
Expert
Advertising
Expert

Languages

English
Expert
French
Intermediate
Portuguese
Native Speaker
Spanish
Intermediate

Hobbies

  • Piano
  • Gardening