Business Head
Landmark Group - Saudi Arabia
Total years of experience :5 years, 6 Months
Managing both New Look and Yours London in the Kingdom of Saudi Arabia as part of Landmark International. 51 stores spread across KSA with over 400, 000 ft retail surface, 497 staff members, 393 million SAR (€85 mill) annual turnover, 68% Saudi employees, 61% Female employees. 6 Area Managers, 7 VM Area Managers, 5 Inventory Controllers and 2 Marketing team.
Best performing territory in all MENA region in LFL (+3%) and budget achievement 97%) in 2016 within Landmark International.
Delivered expansion plan in timely manner of 7 projects in 5 months.
Reduced staffing costs by 21% by fully embracing sauditization and transferring of excess staff
to other BU. Engaged to train and development
Shrinkage reduced from 1.8% to 0.5% by reviewing warehouse stock taking, in store security
processes and particularly, In Store Transfers, which improved also sales and stock management.
General Manager (Brand Manager) for the Al Hokair Group, based in the C.I.S. (Georgia, Armenia. Azerbaijan and Kazakhstan) and reporting to the Country Director who reports to the board directly.
General Management role of the following brands: Marks & Spencer, F&F (Tesco), Arcadia Group (Top Shop & Top Man), New Look, Jennyfer, Promod, Quiz, Lipsy, Collezione, SuiteBlanco, Desigual and Cortefiel.
Responsible for the following:
Merchandise: Placing the stock orders for each store of each brand, setting up the OTB budgets, providing market specific product feedback to each brand, to where possible adjust product range to country specific needs. Responsible for the pricing matrix and the margin planner, marketing and promotional calendar.
Operations: Implementation of daily processes to ensure the store operations, maximizing every sale opportunity. VM implementation, Customer Service training and follow up, commercial floor walks, setting up KPIs, recruitment and selection, training programs. Daily logistics follow ups. Profit & Lost accounts submission and business review and strategic forward planning every month.
Expansion: New sites research, floor layouts, Profit & Lost draft per location, brand approval, project submission for board approval, stock allocation by quantity, department and family splits. Project management and delivery of the store. Expanded the business from 8 stores to 42 stores. (24 months)
Voted “Best department store in the world” | Turnover £14 mill/yr
My responsibilities included to ensure the Casual & Contemporary department running up to world class standards. Brands (concessions & own bought) including: Ted Baker, Paul Smith, Hugo Boss, The Kooples, Stone Island, Vivian Westwood, Raf Simons, Religion, Mark Jacobs, Moschino, Barbour, Belstaf, Joseph, Aubin & Wills, Sandro, Optika, Armani Jeans, Acne, Tiger of Sweden, Folk, Unconditional and other temporary brands.
Responsible for maintaining service levels across the floor, recruitment, stock lost, rotas, staff appraisals and carrying out regular business reviews with the brands retail area managers.
My biggest achievements were a 12 months cumulative Mystery Shoppers results with an average result of 97% score compared with 89% for the rest of the store and cumulative Like for like sales growth of +0.6% within the contest of challenging retail conditions at the time.
Management & Business Diploma