Group Digital Sales Manager-Operations
Awi Group
Total years of experience :18 years, 8 Months
Launching Digital platforms and monitoring Sales Team & Revenue allover GCC & Levant area.Initiating SOP & Commercial Policy. Securing new revenue stream. Approaching Key Clients
•Setting sales targets, KPI's & promotional offers. •Planning the objectives, strategies & action plans for all media publications "Al-Waseet Classified Newspaper, Layalina Magazine, Top Gear and Online Websites". •Monitoring the day to day sales, collections & developing performance for all commercial teams "Direct Sales Team, POS, Call Center, Agencies & Key Account Managers, Magazine Account Executives & Online Digital Sales." •Developing new business opportunities such as Digital sales & special distribution services. •Developing public relations procedures and strategies to strengthen the image of the group. •Covering & media sponsoring for events.
2011-Present Indevco-Sanita, Field Sales Manager for Moroccan
& Algerian Markets: Handling Moroccan & Algerian Market, Maintaining & developing relationships with existing Distributors & potential. Negotiating the terms of agreements & closing
sales. Gathering market & customer information & providing feedback on penetrating new brands.
Indevco-Sanita, Export Product Manager
(Disposable products Baby & Adult Diapers): Main responsibilities: Product development for disposable
Products exported to Africa & Middle East (Excluding
Gulf Area which is served by our affiliate companies
Napco Group located in KSA Jeddah Dammam & Khoubar)
Analyzing potential markets, Consumer
Behavior Studies, executing advertising campaigns & Consumer, Incentive Promotions.
Market visits: Syria, Jordan, Iraq, Tunisia, Morocco, Ivory
Coast & Nigeria.
Indevco-Sanita, Product Specialist Marketing Local: Household Product development functioning the packaging designs, quality improvement, advertising (ABL & BTL promotion), consumer incentive. Controlling the sales force achievements and targets in the Lebanese market coordinating with country sales manager.
Indevco-Sanita, Account Executive Manager: Organizing & dealing yearly contracts with Spinneys accounts, TSC, Metro, Charcutier Aoun, Farm Super Stores, Abou Khalil, & Fahed, in addition to their weekly sales orders and marketing promotions inside the accounts.
Daily visits for 3 consecutive months to all Retail Areas in Lebanon (Tripoli, Byblos, Keserwan, Maten, East Beirut, West Beirut, Dahye, Shouf, Bekaa, Saida & Tyr) including all channels (Groceries, Volume Rebates & Key Accounts) studying Lebanese consumer behavior in order to swift into Marketing Department.
Skills gained (communication between customers
consumers, distributors, plant production & quality control,
team work, interpersonal, problem solving)
Senior Accounting, Credit, Production Costing.
Puma Branch Manager in ABC Achrafieh- Beirut, Lebanon
2007-2009 MBA Masters in Financial Management Bordeaux 4 Montesquieu-France
Université du Québec a Montréal (UQAM) Montréal - Canada
2003-2006 Double Diploma Bachelor of Business Administration (BBA) Marketing from: Lebanese Canadian University (LCU) Aintoura - Kesrouan - Lebanon