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تم إلغاء حظر المستخدم بنجاح
Joumana كرم, Country Product BU Head

Joumana كرم

Country Product BU Head·Acer Computer ME

الإمارات العربية المتحدة

دبلوم, ASPIRE - ACER SALES PROFESSIONAL CERTIFICATE PROGRAM

الخبرة العملية

مجموع سنوات الخبرة: 30 سنوات, 10 أشهر

Country Product BU Head

يناير 2013 - حتى الآن

Acer Computer ME

دبي، الإمارات العربية المتحدة

يناير 2013 - حتى الآن

 Product, Inventory, Brand Management and P& L for Africa for All Acer / Packard Bell products - Notebook / Netbook / Desktop / Monitor / Projector / Tablets
 Manage a team of Product Managers & Specialists
 Coordinate with regional sales managers to enhance P& L.
 Develop market plan for each product line, forecast demand and manage product through its life to achieve the assigned metrics and business objectives.
 Develop Tools, design tactics and strategies to achieve the set Revenue, Margin, Market share and brand targets.
 Equip and train sales/channel on periodical basis product knowledge, product comparatives, road maps, industry/market/channel trends.
 Gather and maintain competition data regularly in all the markets
 Take proactive action with regard to configuration, pricing, special offers, channel incentives, product pricing, channel pricelist, special pricing for tenders, etc..
 Forecast, monitor and take timely action to maintain the assigned inventory levels in coordination with partners
 Regular visits & meetings & channel events. Daily communication by telephone, e-mail, fax, ….

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
الإدارة

Business Unit Head - Product Marketing Manager

يناير 2010 - ديسمبر 2012

Acer Computer (M.E) Ltd

دبي، الإمارات العربية المتحدة

يناير 2010 - ديسمبر 2012

Responsible for all Acer Group Products for Africa & Levant regions. Products are Notebooks, Netbooks, Desktops, Monitors, LCD TV & Projectors.
Main responsibilities:
- Generate Target revenue, Gross Margin and Market share for each product line in the various countries Through channel partners, SMB, Retail and corporate accounts
- Liaison with the sales force in country to plan and manage the various product lines
- Provide product information, product update to sales team and partners
- Collate and report data for material forecast and product planning for each product line
- Liaison with Customer Service, Logistics, Finance
- Trainings, Events ....

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
الإدارة

Product Marketing Specialist

نوفمبر 2006 - ديسمبر 2009

ACER COMPUTRE (M. E.)

الإمارات العربية المتحدة

نوفمبر 2006 - ديسمبر 2009

Responsible for the Notebook Product:
- Forecasting
- Planning per region (Middle East - GCC - CIS - Pakistan-AFrica - KSA)
- Inventory control
- Pricing
- Product Training
- Technology updates
- Preparation of Tenders proposals
- Support the Sales team
- Liaise with Logistics/ Warehouse/ Finance
- Control GP
- Reports and Analyses

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
التسويق والعلاقات العامة

Sales & Marketing Executive

يناير 2006 - أكتوبر 2006

Maxtor International

دبي، الإمارات العربية المتحدة

يناير 2006 - أكتوبر 2006

@Distributor Channel Management & Coordination for Middle East & Africa Territory (14 distributors ) for HDD, SCSI, external drives:
 Provide all information to distributors on Maxtor channel network policies & services, Product range and pricing offers => all the sales administration support to the sales manager.
 Manage the supply chain, inventory control, brand visibility, sales team training
 Implement the marketing strategies by :
 Managing the COOP budget accounts & Communicating the Maxtor guidelines
 Support the distributors and help them with their marketing plan
 Controlling the activities request, completion, updates
 Communicate, control and support the marketing programs for retailers.
 Involved in Road-Shows, exhibitions, Ads, etc…
 Gather market information regarding pricing, competitors, promotions, activities, new products, ….
 Responsible for their sales performance by provide support to any of their orders / invoicing / accounting / communications and pushing them to achieve their targets ….
 Regular visits & meetings to the back-office. Daily communication by telephone, e-mail, fax, ….

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
التسويق والعلاقات العامة

Sales & Marketing Executive

أغسطس 2003 - يناير 2006

Sony Gulf FZE

دبي، الإمارات العربية المتحدة

أغسطس 2003 - يناير 2006

@Sales & Marketing Executive
1/ Retail Channel Coordination & Management for VAIO Laptops in UAE (9 retailers/18 Showrooms ) from Aug 03 till date:
Involved in the distribution strategy, product strategy and pricing strategy, marketing strategies by being involved in the promotions, exhibitions, seminars, hands-Ons, Road-shows.
Gather market information regarding pricing, competitors, promotions, activities, new products, ….
Responsible for their sales performance by handling their orders / invoicing / accounting / communications/inventory control/sales team training..
Achieved a growth of 75%
2/Laptop Category In charge from Oct04 till Jan 05 (in the absence of concerned person) achieved sales record per month first in 4 years:
Involved in liaisoning with HQ in Japan, pricing strategy, product positioning, promotions, distribution.
Jointly re-defined distribution coverage and market volume contribution, product and price strategy.
3/Area Marketing In Charge for Laptops responsible for GCC & Levant countries (5 distributors) from Feb 04 till April 05:
Streamline the operation in each country based on its own market and demand.
Responsible for their sales performance, brand visibility, training sales team and back office, market updates, sell-through figures. Handling all the ordering / invoicing / accounting / communication.
Achieved a growth of 30 % to 150 % per country.
4/Handheld CLIE Category In Charge (Marketing / Sales):
 set-up the new category, define distribution channel, product and pricing strategy from Aug 2003 till March 2004.
Laisonning with HQ on product positioning, price structure, promotions and category P& L.
@ Webmaster of the company official website (6 months)
Handle the webmaster e-mail account and reply to customers with directions and guidance.
Monitor the popularity and weaknesses by checking the hit rate, nb of visits, time of each visit...
Coordinate with marketing team to update the website for new models.

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
المبيعات

MIS & CSD Executive

أكتوبر 2000 - يوليو 2003

Sony Lebanon

بيروت، لبنان

أكتوبر 2000 - يوليو 2003

 Manage the information system (hardware & software): 20 pcs and 5 servers with different platforms (Novell / Ms windows / AS400) + standard applications and home-made applications. Maintain, solve pbs, offer solutions, do the backup, cleanup, ….
 Set-up of the direct lines bet leb branch and HQ in dubai (Leased Line + X25 line).
 Plan and execute the transfer of the whole office equipements / lines when the office location changed with a cut-out of 1 day.
 Monitor and improve the Sony Service Network in Lebanon: 3 authorized service centers + setup a new service center (SONY electronics products range from TVs, video, hi-fi, camera, …)
 Set-up the helpdesk center for VAIO laptops.
 Provide feedback to the main office in UAE for corrective actions and coordinate between both parties for the benefit of all.
 Support and solve any After Sales Inquiry / Request / Problem.

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Technical Department Assisstant Manager

أكتوبر 1996 - سبتمبر 2000

Teletrade Computer Systems

بيروت، لبنان

أكتوبر 1996 - سبتمبر 2000

 Set-up the Call center for the company to manage Hotline after sales support and handle call volumes.
 Oversee staffing and scheduling for customers on sites services by managing 15 technicians and engineers.
 Maintain accurate statistics of the technical department production.
 Grew the customer satisfaction database from 500 permanent customers to 2500 accounts (home and business).

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Computer Training & Support Officer

يونيو 1996 - سبتمبر 1996

Microbiz of Lebanon

بيروت، لبنان

يونيو 1996 - سبتمبر 1996

 Hardware assembly /software installation (pc).
 Train the end-user on the basics of pc + Ms office softwares

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Stock manager and Production controller.

أغسطس 1995 - يونيو 1996

Joseph Tehini et Fils

لبنان

أغسطس 1995 - يونيو 1996

 Stock management and inventory control for all the mechanical and electrical equipments.
 Prepare the orders from Germany for all the generators ( 75 KVA ~ 600 KVA) and their electrical boards.

مجال الشركة:
الاستشارات الهندسية العامة
الدور الوظيفي:
الإدارة

التعليم

U21 Global

يوليو 2009

يوليو 2009

دبلوم، ASPIRE - ACER SALES PROFESSIONAL CERTIFICATE PROGRAM

الإمارات العربية المتحدة

- Top Performer of the batch with A+ result - This was a small intensive MBA program on Sales & Marketing.

Lebanese University - Faculty of Engineering

يوليو 1995

يوليو 1995

ماجستير، Electronics & Electrical

لبنان

Electrical (installation, generators, high current...) Electronics (low current ...) Computers (hardware & software) Telecomunication

Skills

Analysis Tools
Expert
Analysis Tools
Expert
Training Delivery
Expert
Training Delivery
Expert
Planning
Expert
Planning
Expert
Product Management
Expert
Product Management
Expert
Presentation Skills
Expert
Presentation Skills
Expert
MS office package
Expert
MS office package
Expert
MS windows (3.x, 95, 98, 2000, NT, XP)
Intermediate
MS windows (3.x, 95, 98, 2000, NT, XP)
Intermediate
AS400
Intermediate
AS400
Intermediate
Linux
Intermediate
Linux
Intermediate
c, c++ (cpluzpluz), visual basic,
Intermediate
c, c++ (cpluzpluz), visual basic,
Intermediate
SQL, OLAP
Intermediate
SQL, OLAP
Intermediate
MS Exhange
Intermediate
MS Exhange
Intermediate
Analysis Tools
Expert
Analysis Tools
Expert
Training Delivery
Expert
Training Delivery
Expert
Planning
Expert
Planning
Expert
Product Management
Expert
Product Management
Expert
Presentation Skills
Expert
Presentation Skills
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متمرّس
الايطالية
متوسط

العضويات

Lebanese Order of Engineers

member

December 1995

Dubai Chamber Choir

solo member

September 2004