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Jovan Grujic, Group Chief Financial Officer

Jovan Grujic

Group Chief Financial Officer·Case 3D

Serbia

High school or equivalent, Financial Strategy

Work experience

Total years of experience: 21 years, 1 months

Group Chief Financial Officer

March 2018 - Present

Case 3D

March 2018 - Present

Job role:
Accounting and Auditing

Head

October 2016 - December 2017

Crowe Horwath East Africa

Kenya

October 2016 - December 2017

Start-up from scartch development of Corporate Financial and Managent Consultantsy Services.
Responsible with clients banks in need of Corporate Finance and Managment Consultancy Services with view of offering
them services in Valuations, M&A, Raising Capital, Outsourced Financial Management Services, Feasiblity Studies,
Coporate restructing, Strategy Devlopment, Performance Improvements, Change Managment, Governance Set-ups etc.

Company industry:
Accounting
Job role:
Management

Group Chief Financial Officer

January 2014 - February 2017

FMCG

Kenya

January 2014 - February 2017

Pisu & Co. Group of companies, turnover of 100M USD East Africa and Middle
East
Agribusiness, Food trading, food production, energy trading, production of power transformers, production of
concrete poles, real-estates development.
Developing the group financial strategy and corporate restructuring, responsible for the strategically, administrative,
financial, and risk management operations of the company. Responsible for investor relations, capital raising, business
development, human resource and IT management. In depth understanding of African economies,

Company industry:
FMCG
Job role:
Accounting and Auditing

Head of Finance

June 2012 - December 2013

Porto Montenegro / Adriatic Marians

Montenegro

June 2012 - December 2013

Porto Montenegro, Tivat, Montenegro - Group of 13 companies
0.6bn EUR Private Equity investment consisting of a super-yacht marina, 5 star hotel, upscale residential, retail
business, fuel bunkering, energy and utility management, leisure areas, yacht maintenance facility and golf course;

Company industry:
Real Estate
Job role:
Accounting and Auditing

Head of Finance and Accounting

June 2012 - December 2013

Porto Montenegro

Montenegro

June 2012 - December 2013

Company industry:
Real Estate
Job role:
Accounting and Auditing

Finance and Operations Director

August 2010 - July 2012

Data Center - ZIS - IT / Hypo Alpe Adria Bank

Serbia

August 2010 - July 2012

ZIS - IT / Hypo Alpe Adria Bank

Company industry:
IT Services
Job role:
Finance and Investment

Finance Director

June 2009 - August 2010

Credit Agricole Life

June 2009 - August 2010

Re-engineered procurement and supply chain functions to improve customer focus and competitive advantage. Cost
reduction initiatives, commodities hedging and forecasting programs that saved €2.2 mm annually. Implemented supplier
partnership programs that provided competitive advantage while ensuring premium quality supply and a reduction of total
system costs by utilizing open book and cost unbundling strategies. Operations experience in demand planning, logistics,
finance, marketing, crisis management, consumer affairs and recycling with profit and loss accountability.
Specialized in procuring capital equipment, IT equipment, outsourcing, general and administrative areas, packaging, and
strategic consulting activities.
Leading edge implementations of auctions, bidding, contract management, spend analysis and approvals, project
management, central repository for standard templates and key metric reporting.
Supervision of accounting, tax and reporting
Organization of accounting and planning functions;
Leading of monthly closing process with full application of IAS / IFRS;
Monitors, controls, conduct and is responsible for the implementation of tax legislation;
Apply guidelines and organize production, control and submit monthly, quarterly, semiannual and annual reports for
management and control bodies and groups;
Internal financial control and corporate governance:
Supervision and control over the conduct of financial operations of the company;
Coordination, co-operation and participation in making business policy documents of the company; Follow the
laws and by-laws that can have a potential impact on the company.
Treasury management:
Managing of working capital, duration and aging and risk assessment of company’s assets and liabilities including
management of F/X exposure.
Management Responsibility for 15 FTEs.
Achievement
s :
Reengineering of the whole company to customer oriented and process focused
corporation.
Established Controlling department
Established and implemented robust corporate governance
Restructuring of Finance and Operation division (improving the division efficiency by
achieving higher transparency and yearly savings of 250k EUR)
Set up of operations KPI Dashboard reporting and business intelligence ( supported with
Cognos)
Coordinating a process of 30 Mio EUR Capital increase
Coordinating change of company’s ownership
Procurement contribution savings of 2.2 Mio EUR for FY2011

Job role:
Accounting and Auditing

Developer

January 2009 - June 2009

Strategist); ToyotaAdria Group (Ljubljana) Toyota Adria (TAD) is established by Toyota Tsusho Corporation

United Arab Emirates

January 2009 - June 2009

Established business intelligence unit with major unit processes, reports, headcounts and sources (JATO dynamics
Economic Intelligence Unit and etc) in less than 6 months (below the budget and deadline)
Setting up one of key Strategic functions in the Toyota Adria Group. Successfully managed broad range of
research projects and assigned to variety of investment projects, acquisitions of dealership, due diligence and
strategic advisory projects
Responsibilities:
Preparing Business Cases (SWOT, product portfolio matrix, analysis of key internal resources, value chain and
profit margin analysis)
Producing weekly A4 reports emerging economic, consumer and competitive trends, segment and pricing
attractiveness positioning
Producing insightful country and market intelligence - managing the code and processes for
all performance reports, leading the information gathered from benchmarking groups; In-depth analysis of
competitive dynamics, integration of sales and marketing strategy into the overall business strategy;
Key company roll in decision making support.

Job role:
Information Technology

Regional Financial Controller

September 2007 - June 2009

Toyota Adria (Ljubljana) Toyota Adria Group (TAD) is regional HQ established by Toyota Tsusho Corporation

United Arab Emirates

September 2007 - June 2009

Responsible for the group budget, coordination of operational and strategic planning for the regional company and
companies in the group and group.
Profitability analysis and preparing of monthly consolidated financial statement repots (PnL, BS, CF). Financial
Reporting on the whole value chain creation from Retailers over National Market Structure to the group itself;
Active finance support on pricing and incentives policy (Cost-Volume-Profit analysis), contribution mix, elasticity
studies and valuations, inventory and distribution cost controlling. Robust Controlling including: Performance
reporting and variance analysis on revenue centers, cost centers, profitability and investment centers, working
capital and treasury, CapEx controll and preparing of feasibility studies, simulations, valuations and similar
studies.
Achievements:
Implementing Balanced Scorecard as one of the main performance management systems, this has lead to utilization
of responsibility centers.
Implementing activity based system as the main costing system, as a result OpEx savings for
10 % and 15 % for last budget revision and approved budget.
Promoting EVA as one of the main financial targets, this has led to better asset turnover and higher project cut off
rate, as a result TAD now emphasizes more effective advertising and promotion campaigns.
Implementing Business Intelligence Concepts as a part of regular planning, which has led to shorter overall gap
planning/performance

Job role:
Accounting and Auditing

Financial analyst

September 2006 - September 2007

Japan Tobacco International

Albania

September 2006 - September 2007

One of the key members of Global Supply Chain and Plant Management functions in Serbia.
Implementing and maintains processes / models as by establishing correct product cost analysis
as a part of monthly financial and management reporting (inventory, work in progress, material, waste, labour and
depreciation). Maintains and tracking of CapEx and calculation of depreciation and provide full analysis of Construction in
Progress, Inter Company transfers and write offs. Ensuring timely delivery of any management ad-hoc request related to
normal course of business. Ensuring timely submissions of transparent reports and presentations Lead Annual Strategic
Planning process / Latest Estimates / Performance Measurement of Factory Management for product costing. Providing full
variance analysis of Leaf, Non Tobacco Material and conversion costs on a timely basis and providing recommendations to
other departments to optimize product cost for cigarette manufacturing .Developing models for capital budgeting and stress
scenarios analysis.

Company industry:
FMCG
Job role:
Finance and Investment

Expert

March 2006 - September 2006

Volksbank a.d

March 2006 - September 2006

Preparing reports by NBS and internal VB rules, working on risk assessment, preparing arrears reports, simulating default
loans recovery by BASEL II rules
Loan processing for corporate clients and real-estate loans.

Job role:
Information Technology

Associate

March 2005 - March 2006

World Bank

Afghanistan

March 2005 - March 2006

Sector for Financial System, Ministry ofFinanceinRepublicof
Serbia/UnitedNationsdevelopmentprogram;
SectorResponsibilities:
Preparing legal acts and rules which organize foreign currency system; banking system; money
transaction system; privatization of banks and other financial institutions; money laundering prohibition; asset
insurance; accounting and auditing; securities market; tracking procedures
within sector of financial system and their consistency with international organizations’ standards.
Project centre coordinator for sector for financial system.
Valuable contribution on:
Draft law on accounting and auditing, Draft law on Investment funds, Draft law on capital markets, Draft law on
takeovers, IFRS and IAS fulfilling the IASB translation process, preparing
national accounting legal frame for small enterprises, developing appraisal rules for small entities. Ministry
of Finance Coordinator for REPARIS (in coordination with

Company industry:
Banking
Job role:
Sales

Education

Said Business School, University of Oxford

January 2011

January 2011

High school or equivalent, Financial Strategy

Technical Science/IIM Euro University of Novi

January 2007

January 2007

Master's degree, concentration

United Arab Emirates

Corporate Intelligence & Project Management - joint venture studies from Faculty of

Belgrade

January 2007

January 2007

Master's degree, Banking and Financial Management

Belgrade

January 2007

January 2007

High school or equivalent, Banking and Financial Management

Belgrade

January 2007

January 2007

High school or equivalent, Banking and Financial Management

University of Braća Karić

January 2003

January 2003

Bachelor's degree, Entrepreneurial Management

GPA (percentage): 95.70%

GPA (percentage): 95.70%

Faculty for

January 1998

January 1998

High school or equivalent,

courses: High School ˝

Skills

IFRS
Expert
IFRS
Expert
Budgeting
Expert
Budgeting
Expert
Financial Analysis
Expert
Financial Analysis
Expert
Controlling
Expert
Controlling
Expert
Corporate Finance
Expert
Corporate Finance
Expert
ACCOUNTANCY
Expert
ACCOUNTANCY
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DUE DILIGENCE
Expert
DUE DILIGENCE
Expert
FEASIBILITY STUDIES
Expert
FEASIBILITY STUDIES
Expert
FINANCE
Expert
FINANCE
Expert
FINANCIAL
Expert
FINANCIAL
Expert
FINANCIAL MANAGEMENT
Expert
FINANCIAL MANAGEMENT
Expert
LEGAL
Expert
LEGAL
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
IFRS
Expert
IFRS
Expert
Budgeting
Expert
Budgeting
Expert
Financial Analysis
Expert
Financial Analysis
Expert
Controlling
Expert
Controlling
Expert
Corporate Finance
Expert
Corporate Finance
Expert

Languages

Bulgarian
Expert
English
Expert