Joyce Sakyi

• Lead cross-functional delivery of global brand initiatives, coordinating internal teams and external vendors to drive a 30% increase in brand
visibility and engagement within 3 months.
• Conduct market and competitor analyses and tracked campaign KPIs to inform data-driven positioning, budget allocation, and strategic
prioritisation.
• Manage a portfolio of 30+ global events annually, optimising formats and messaging to deliver a 30% uplift in audience engagement.

• Analysed customer funnel performance and redesigned end-to-end marketing processes, delivering a 25% improvement in lead-to
customer conversion.
• Developed insight-driven market entry and positioning recommendations through competitor and trend analysis, contributing to a 20%
increase in brand visibility.
• Executed and optimised multi-channel growth initiatives, increasing audience engagement by 30% while improving efficiency of campaign
spend.

• Supported go-to-market strategy execution for an international product portfolio, contributing to a 10% increase in sales and 5% market
expansion.
• Performed competitive benchmarking and market analysis to identify growth opportunities, supporting initiatives that drove a 10% increase
in market share.
• Managed timelines, budgets, and agency partners across brand experience projects to maximise ROI and delivery efficiency.

• Conducted primary research and analysis to support stakeholder decision-making, improving project delivery efficiency by 15%.
• Synthesised findings into clear reports and presentations, enabling faster alignment across cross-functional project teams.

• Coordinated planning and execution of multi-stakeholder education programmes, delivering outcomes for 50+ beneficiaries on time and
within scope.
• Tracked budgets, prepared funder reports, and ensured grant compliance, supporting partner retention and funding continuity.