Head of Strategy & Development.
Mieraj Group/Snoonu Delivery
Total years of experience :8 years, 6 Months
I lead a team of business consultants in assisting entrepreneurs from a variety of industries in obtaining financing and launching businesses in Qatar.
I'm in charge of creating business concepts, investor pitches, and business models, as well as market research, competitor and technical analysis, implementation plans, and investor-worthy
feasibility studies and business plans.
I'm also in charge of developing and implementing Snoonu's corporate strategy, updating the company's business plan, and coordinating with external firms for valuation.
I was in charge of all marketing activities at Snoonu,
including developing and executing a marketing plan that covered the pre-launch, soft-launch, and post-soft-launch periods. I was also in charge of ensuring that the onboard
merchants had high-quality photographs, were visible to snoonu's audience, and received orders. I approved designers' digital marketing creatives, generated marketing content, and ran online awareness and app installation
campaigns and contests. For our advertising material, I also wrote video scripts and directed photo sessions.
Under Mieraj Group, I was in charge of developing and executing marketing strategies for Mieraj Consulting and our sister companies Lilac Landscape, Oryxnet, Coffee Bike,
Biryani Express, and Dafatr.
I also conducted market research, feasibility studies, competitor developed business concepts and wrote business plans for external startup businesses including snoonu.
Key Accountabilities:
• Writing business plans for startup businesses in Qatar
• Conducting market research, surveys, monitoring market trends within Qatar
• Analyzing markets to identify possible risks/problems and offering feasible solutions
• Developing Edelweiss’/our client’s marketing campaigns including developing launch strategies, key art and digital development, promotions and working with all cross-functional teams to ensure goals are being met.
• Creating concise, eye-catching, and innovative headlines and body copy for various websites and social media
• Coordinating and managing product photo shoots for clients
• Writing a wide variety of topics for Edelweiss’ multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, etc.)
• Building a following for brands on social media with creative work and SEO content.
• Selecting and maintaining Facebook/website photo galleries
• Organizing and attending events, exhibitions and conferences such as Qatar Jewellery Exhibition
• Maintaining an update marketing collateral
• Tracking and reporting statistics on Website, blog and updating the content accordingly
• Working with relevant departments to create and promote online sales of our services & products.
Key Accountabilities:
• Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested.
• Developing Marketing communication plans and campaign strategies such as the Yellow pages mascot campaign
• Designing and editing content/Images on Adobe Illustrator and Photoshop
• Generating, validating, editing and managing web/social media content for Primedia Qatar, Qatar Yellow pages & tatlub.com.
• Blogging on https://primediaqatar.wordpress.com
• Analyzing and updating website/social media statistical reports
• Organizing and attending events, exhibitions and conferences such as Project Qatar
• Providing post-event reports, analysis, and regular status reports on marketing programs.
• Establishing and ensuring consistent corporate image throughout product lines, promotional materials, websites, and events.
• Responsible for developing and delivering effective internal and external communication tools.
• Creating marketing MoU’s, contracts and proposals
• Producing clear and concise written correspondence in the form of letters and emails
• Monitoring competitor activities by keeping abreast of market changes and the marketing mix used by competitors
• Generating Sales leads through marketing campaigns
• Preparation of relevant product media kits
• Coordinating the development, production, and distribution of promotional material to support marketing and sales programs.
• Analyzing marketing programs and adjusting strategy and tactics to increase effectiveness.
• Assisting with communication to customers and internal communication to Primedia- Qatar staff.
• Preparing draft reports, background documentation, and research
• Planning, promoting, and executing sales meetings.
• Assisting with the development and preparation of presentations.
• Taking minutes during conference calls and meetings.
• Developing and maintaining weekly/monthly web statistics reports and other reports as required
• Organizing the production of branded items such as stationery and merchandise