Julia Recordà

• Directed the e-commerce ticketing channel, a €90M annual revenue business line for FC Barcelona.
• Spearheaded 40+ product launches and 15+ commercial campaigns annually (e.g. Black Friday,
Chinese New Year), managing stakeholders across marketing, tech and commercial teams, and
achieving +35% campaign sales YoY in 2024/2025.
• Drove checkouts migration and UX optimization as part of a digital transformation project,
consolidating 3 legacy ticketing systems into one, reducing technical debt and streamlining a €90M
channel.
• Boosted mobile conversion rate by 19% in a month after identifying key friction points in the checkout
and implemented targeted CRO improvements.
• Launched upsell strategy in Football and Museum ticketing, increasing Average Order Value by 9% and
13% respectively, driving a +20% increase in premium Museum ticket share.
• Built and led a multicultural team of 3 e-commerce executives, handling hiring, development and
execution of the online commercial plan.

Travel Gear & Sustainable Lifestyle Brand | DTC & Digital-Native, International Presence.

- Directed the e-commerce channel generating €27M in annual revenue.
- Spearheaded international expansion through the launch of the US store, consolidating the market as #1 with 20% sales share, and implemented Shopify Markets and Spanish translation.
- Cut delivery time by 23% by creating new e-commerce-Operations processes.
- Launched end-to-end delivery of Tropicfeel’s first physical sales channel in 3 weeks, including POS setup, process design and staff training, contributing to the brand’s omnichannel expansion.

Skills: Product Owner · Shopify · Ecommerce · User Research · Digital Project Management · Commercial campaign management · Google Analytics · Product Launch · Omnichannel · Cross-functional Collaborations · People management · Conversion Optimization

(Premium Home Decor Brand - Washable Rugs & Textile Accessories)
• Contributed to exceeding 2020 revenue target by +24% through launches and promotions across 7
online stores.
• Implemented marketing automation workflows driving 6-11% of monthly sales.
• Increased AOV by 24% and conversion rate by 39% YoY via UX, A/B testing and e-merchandising.
• Contributed to a 28% uplift in organic conversion rate through tailored SEO strategies.

(Premium Womens Brand &
• Managed product uploads, online merchandising, and cross-selling initiatives to improve catalog
visibility and sales opportunities.
• Optimized logistics workflows to enhance operational efficiency and reduce delivery times.
• Implemented SEO and on-site merchandising strategies to increase traffic and improve product
discovery.