Sales Manager Central Region
Arrow Food Distribution Co. Ltd.
Total years of experience :17 years, 11 Months
- Trading with several Top Food Brands for the Food Service sector
- Managing a team of sales representatives and distributing their sales targets
- Supervising & monitoring sales & collections
- Meeting Leads and preparing potential Projects reports, following up on their quotes
- Supporting Dubai Head Office with KSA running Projects, meeting the clients and following up on their projects’ requirements (execution, procurement, vendors…)
• Project & Operations Manager August 2022 - February 2023
Achar Chefna - KSA
- Project Manager for first opening branch in Riyadh - KSA
- Vendors sourcing
- Purchasing
- Recruiting
Contributing in setting up and launching a new e-commerce platform in KSA by managing a team of Account Managers and Account executives. Negotiated and signed agreements and deals with over 30 Merchants in less than 3 months to ensure content for the portal for a good start-up.
- Selecting and placing orders of Home Deco Assortments and Furniture line up by attending fairs abroad (Far East, Europe & USA); meet and negotiate commercial terms with old suppliers and source new ones
- Developing Bed & Bath Private Labels; manufacturing in Turkey and Portugal
- Maintaining the division’s profitability & productivity by implementing a value based pricing strategy covering the needed market price range and monitoring the department’s expenses
- Planning budgets, sales forecast and sales incentives
- Sales & promotions implementation follow up with the Operations Department & Marketing Department to achieve the targets
- Stock management; ensuring the required stock coverage to serve all our showrooms
- Products, Cross & Up-selling sales trainings to increase basket size
- Distributing & organizing the categories over replenished or new showroom’s floor plans
- Collaborating with the Visual Merchandising team to ensure the best displays are being implemented.
• Buyer; Product Manager Accessories (January 2012 - August 2016); Uttermost, IMAX & JQueen NY (USA); Lazy Life Paris (Europe); The Rug Republic (India); Darchin, Summer Light, Artree… (China)
• US Brands Manager (January 2015 - Present); Lazboy KSA & GCC; Hammary, Klausner; Basset
• Indonesian Brands Manager (January 2015 - Present); Rosewood (Country Style Furniture Concept); Wisanka (Outdoor Furniture)
• Product Manager KUKA Sofas (August 2012 - December 2013) (MISSION to re-launch, handed over with 170% growth)
AlMutlaq Furniture - Kingdom of Saudi Arabia, Riyadh
-Selecting and placing orders of Decorative Accessories Assortments and Furniture by attending fairs abroad (Far East, Europe & USA); meet and negotiate commercial terms with old and source new suppliers.
-Sales follow up with the stores’ managers, shipping follow up with the freight department.
-Supervising and participating in the seasonal and permanent displays of the products in the stores in parallel with the visual merchandising team.
-Planning and distributing designated brand areas with the expansion team as well as planning and executing display units.
-Assisting AlMutlaq Projects (sister company) with projects.
-Pricing, sales and promotions operations, marketing (seasons, ads, social media), stock management, product and market development.
-Reporting to the higher management (budgets, P&L, forecasting, provisions, new trends presentations, preparing board meeting reports).
Purchasing Department - Decoration
Selecting and placing Lighting and Furniture orders from the Far East and European countries, models, designs, fabrics, colors, material…
Negotiating commercial agreements and terms with local and foreign suppliers.
Sales follow up with the stores’ supervisors and sections’ managers, shipping follow up with the freight department.
Supervising and participating in the seasonal and permanent displays of the Furniture and Lighting sections in the stores, as well as product approach training of the sales team of 10 employees .
Pricing, sales and promotion operations, stock management.
Reporting to the higher management (budgets, provisions, new trends presentations).
Attending fairs abroad (Maison & Objet - Paris, Spoga Fair - Germany, Shanghai Furniture Exhibition - China, HongKong Lighting Fair, Vietnam…) in order to meet and negotiate with old and new suppliers, placing new orders and acquiring display ideas.
Supervising the production of local suppliers by selecting the model, fabric, foam… to be used in the manufacturing of local furniture as well as the finishing of the product.
Selecting the items to be used for Billboard promotions and catalogs, contributing in the layouts of the catalogs and billboards as well.
Designed a series of lighting fixtures with Brilliant Lighting Germany, BHV (City Mall) bought and displayed the basic halogen floor lamp design in different colors.
Invoicing purchase orders and delivery follow up for the mass sector.
Stock management, offers supervision, monthly reporting.
SOP (standard operating procedure) officer; I was assigned to implement administrative procedures for the department supervised by the management.
Held the responsibility of the maintenance of the company’s hardware and software operating on a data server and a mailing server (back up - security - mailing - upgrades and updates - new solutions…)
Data entry and update, queries, mass mailing.
Worked on Hospitality News magazine, Horeca Exhibition and The Garden Show.
Human Resources coordinator.
Quoted and followed up lighting projects for several contractors, consultants and engineers (Arcan, Leader, La Constructa, Bemco...).
Studied and applied Relux Software for lighting installation and study.
Contributed in both sales and supply orders.
Improved and organized managerial issues (inter-office memo, rules and regulations…).
Contact with foreign and local suppliers.