Marketing Manager
Al Yasra Fashion
Total years of experience :28 years, 4 Months
Marketing Responsibilities:
• Create and execute marketing programs that support profitability objectives and strengthen brand awareness in order to gain credibility and a bigger market share within the industry.
• Working closely with the host brand to obtain marketing guidelines on regular basis to ensure holistic approach in the local market to align with the global trend across all brands
• Preparing, Planning and Monitoring Marketing Budgets using cost effective media tools to achieve high ROIs
• Shape strategic plans and overall marketing strategies in collaboration with senior brand managers, digital and social teams as well as external creative and media agencies.
• Working closely with the brand management team to create aligned consumer communications across all channels to ensure consistent brand messages.
• Manage multiple work streams with varying timelines and complexity with authority and passion
• Review and manage digital & social media activities to ensure content is updated and relevant.
• Create unique PR concepts and influencer/blogger partnerships to reach and engage target audience across social platforms/channels
• Manage agency relationships, contract negotiations and implementation processes.
• Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure programs are actively managed to ensure target performance metrics are met.
• Oversee the tracking and analysis of performance data to measure effectiveness and find opportunities for improvement
• Lead creative and media agencies to develop and implement plans for advertising, overseeing the drafts and assignment/creative briefs, evaluating creative, and ensuring the team manages production schedules and approvals in a timely manner.
• Daily involvement in targeted paid or organic social & online media efforts, helping to identify which platforms to invest in and which new/emerging channels and/or tactics would help to drive expanded reach.
• Monitor competitors to identify and assess their social media advertising strategies, as well as keep abreast of the overall industry.
• Collaborate with and co-manage SEM agency partners to ensure continual campaign optimization and identify, assess and recommend new SEM tactics and/or opportunities
• Plan, develop and execute events to support new store openings, product launches and brand strengthening activities. Work closely with vendors to manage event logistics, decorations, booth materials coordination & shipping. Appoint florists & caterers in line with brand guidelines
Marketing Responsibilities:
• Establish priorities, provide work direction and assignments, monitor work to ensure objectives and deadlines are met.
• Identify, develop and evaluate marketing strategies based on product knowledge and current market trends, while following VCA guidelines.
• Collaborating with the brand management team based in Dubai on standardization, design production of marketing materials.
• Liaising with the adverting agency to make efforts to elevate the brand position via right media tools to ensure maximum reach to target audience.
• Analyze performance of marketing programs to identify the best opportunities for optimization.
• Create and execute local marketing campaigns that support profitability objectives and strengthen brand awareness as per VCA guidelines, along with implementing monthly, quarterly and yearly planned campaigns by VCA headquarters in Dubai.
• Generate reports for senior management.
Communication Responsibilities:
• Manage communication activities. Assign and/or lead projects, develop/review/edit/ approve content.
• Ensure marketing communication with VIP clients.
• Conceive, implement & manage commercial events aimed at driving store footfall.
• Create & maintain relationships with bloggers/influencers to reach and engage target audience across all social media platforms.
Media Responsibilities:
• Media planning, buying and monitoring.
• Building & maintaining media relations for clients locally and regionally.
• Generating reports and preparing presentations on media scenes for clients and competitors.
• Working with account teams to develop media strategy briefs and with communications planning and account planning to extend insight into media plan development
• Work with internal teams to develop and gauge media performance to determine the extent to which the original objectives and strategies were met
• Identify, evaluate and manage third party media vendor relationships on an ongoing basis to provide potential solutions to client challenges
• Ensure all client materials/correspondence are on strategy and of the highest quality
PR Responsibilities:
• Press conferences
• Press Meet
• Platinum PR - Exclusive Interviews
• Commodity PR - Press Releases
• Acting as a brand ambassador of H&M in the MENA region through proactive Public Relations campaigns and Social Media Comm. aligned with global H&M brand strategies and AlShaya guidelines.
• Accountable and responsible for increasing brand’s positive share of voice in the region.
• Preparing annual communications plan and budget based on campaign & sales objectives.
• PR, Event Management & Internal Communication.
• Managing the planning and implementation of global PR campaigns & sustainability programs.
• Communicating and establishing relationship with press across 10 markets on a daily basis to increase quality PR coverage.
• Developing, organizing and managing Press/ Store events, Communication and negotiations with suppliers & agencies, following Alshaya process/budget management/payment.
• Implementation of Alshaya’s Corporate Advertising and Media Strategy across all brands to support in all areas of media buying, marketing strategy, project management.
• Managing the day to day activities of the Media Buying and Advertising department to support brands in all multi-channel ATL, BTL media activities, in adherence to local and international retail regulations.
• Direct negotiation for annual media buying rates and commissions with agencies, publications and suppliers at a corporate level across all media platforms.
• Engagement with Alshaya’s brand marketing teams to identify/collate opportunities, provide insight and media expertise, recommend and support campaign planning.
• Close collaboration with brand and corporate senior management to enhance annual retail marketing activities as per current media trends.
• Tracking of internal and external customers target audiences to support aligned media buying.
• Executive Reporting for senior management on media advertising spend, returns and performance across Alshaya brands against pre-agreed SLAs and KPIs
• Responsible for supporting brands with continuous market research and insight, PARC results and media trends
Media Responsibilities.
• Media Planning, Buying and Monitoring.
• Building & maintaining media relations for clients locally & regionally.
• Generating reports & preparing presentation on Media scenes for our clients & their competitors.
P.R. Responsibilities.
• Press Conferences
• Press Meet
• Platinum P.R. - Exclusive Interviews
• Commodity P.R. - Press Releases
Media Responsibilities.
• Media Planning, Buying and Monitoring.
• Building & maintaining media relations for clients locally & regionally.
• Generating reports & preparing presentation on Media scenes for our clients & their competitors.
P.R. Responsibilities.
• Press Conferences
• Press Meet
• Platinum P.R. - Exclusive Interviews
• Commodity P.R. - Press Releases
Main work includes Media Planning, Monitoring, Buying, and preparing Advertising Programs for the clients. Building & maintaining Public Relations for our clients locally & regionally.
Main work included handling and coordinating the Advertising Media for the Group.
BACHELOR OF COMMERCE (FY & SY)