Justin Fernandes

Reporting directly to the Managing Director. Hired as a consultant for this multi-faceted marketing role. Responsible for developing, launching, and optimizing digital & social campaigns globally utilizing a $20k+/week budget. Manage and report analytics relating to CPC, CPA, Churn, Cohorts, CLTV, conversion rate, funnel, etc. Responsible for all content, ad creatives, and messaging company-wide. Utilized expertise in paid search (PPC) and bid optimization across multiple countries. Worked with the team to optimize organic and inorganic search programs through on-site and offsite as well as social platforms. Collaborated with leadership team to optimize the website and landing pages for improved optimization and SEO.
Considered a growth - hacker and project manager in this role.
o Leading paid strategy and execute campaigns across the Middle East & Europe, and as needed, in international regions; with the ability to articulate and shape marketing approaches around key marketing initiatives
o Building and own lead gen and nurture strategies, working cross-functionally with high-performing teams
o Synthesize large amounts of data, identify patterns within that data, and present that information back to the organization
o Implemented growth hacking strategies that scale opportunities in an effort to elevate the company’s lead growth
o The execution of sophisticated “growth hacking” strategies including use of public APIs and web scraping tools to enhance our leads database
o The management and optimization of sophisticated performance and paid marketing channels to increase acquisition as organic channels reach high productivity levels
o Own the marketing analytics around our campaign efforts and ensure we're continuously optimizing for the highest return
o Test, optimize and manage lead generation strategies with a deep understanding of customer personas, sales strategy and pipeline needs to ensure marketing program success
o Oversee the optimization of landing pages, advertising assets, A/B tests and integrated campaigns that drive high-quality lead generation for the growth team
o Manage ongoing 3rd party publisher and agency relationships
o Oversee lead segmentation and scoring, engage regularly with the sales team on lead status/quality, and accelerate lead movement through the funnel

Formulate, Direct & Implement Marketing Plan/Marketing calendar in conjunction with company’s growth plan and working out strategies to execute.
•Briefing agency on the campaign/creative/media plan.
•Prepare and monitor the marketing budgets by comparing and analyzing actual results with plans and forecasts.
•Conducting focus store promotions/category focused promotion to increase store footfall/ category sales.
•Presenting the weekly/ monthly marketing reports to the management such as Competitive report, Promotions/ Advert ROI report, Social Media report, Budget report, Market Commentary, Marketing Monthly and quarterly business review report etc.
•Discussing and negotiating with event organizers for Media, Intelligence and Knowledge partnerships across the Middle East and North Africa.
•Managing Trade Shows with event organizers like DMG, IQPC, ACM, etc. .
•Building customer database, Customer onboarding, Customer journey mapping and retention campaigns.
•Facilitating One-to-One interaction with the Brands & Media, developing ideas of BTL promotions and events.
•Planning & implementing brand building PR activities across the Middle East and North Africa.
•Managing social media - Posting engaging & creative content and promote brand-focused messages. Briefing copywriters, creative team and offering direction. Taking care of community management of Social media. Working with other departments to develop social media timelines coinciding with new product launches or other promotional messages.
•Manage the marketing collaterals, production of materials and distribution.
•Work with internal departments (e.g. Operations & Data Analysis) for successful implementation of all projects.
•Maintain marketing asset library.

Digital Marketing & Business Development
At the capacity of a Director I am responsible for the creative & quality output of WCIT. With oversight of the creative team and digital processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of our brand promise to our clients, including:
•Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of our company
•Manage The Digital/Social Media team
•Manage client websites and online presence
•Create and Analyze analytical data in order to improve the business, user behavior and ROI
•Manage the internal network of digital content
•Increase customer intelligence
•Create and manage long-term strategies to drive traffic to these websites and social media channels
•Create and manage tactical campaigns to support events
•Create and manage long-term GDN, YouTube, Facebook, Twitter, Instagram strategies to increase the brands’ awareness
•Create and manage tactical campaigns to help the leasing team
•Oversee and implement SEM strategy, including SEO and paid search and PPC campaigns
•Plan, execute and measure brand awareness campaigns across multiple paid and earned channels
•Develop and manage regular reports to measure and track results of digital marketing initiatives and other marketing programs
•Create and manage social media strategies
•Manage the work process with digital/social creative team
•Create and manage micro-sites ( design and development) to support events
•Establish and manage partnerships with related websites
•Manage the CRM and email marketing campaigns
•Ensuring that the digital function operates in an efficient, profitable manner
•Ensuring that our digital product remains leading edge and ahead of our competition
•Ensuring that our high quality of digital and production is upheld, maintaining high standards of service as always
•Delivering strategic communication solutions that help our clients attain their marketing and communications objectives
•Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
•Collaborating and contributing to the digital process as a leader of a digital team, and as a member of the account team
•Co-leading the unified digital /account management process in order to execute on
client projects
•Presenting cohesive and persuasive rationales for campaign approaches
•Leading the unified process of digital marketing/concept/design and interactive/web/video/motion graphics
•Ensuring the professional development and readiness of the digital team
•Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities

Digital Marketing & Sales
Developed marketing campaigns for brand development, lead generation and public relations for the organization.
•Teamed with the directors of the organization to build and execute the web development and digital media presence across all social media sites.
•Implemented and directed all search engine optimization (SEO) and search engine marketing (SEM) programs, including analysis of campaign reports.
•Built and directed the company's media plan; designed media kits and collateral materials. Managed vendor relationships, including freelance designers, printers and creative agencies. Oversaw the product's package redesign to ensure consistency with the brand image.
•Conducted all market research and analysis for both local and national markets.
•Maintaining and increasing sales of our company's products
•Reaching the targets and goals set for our area
•Establishing, maintaining and expanding our customer base
•Servicing the needs of our existing customers
•Increasing business opportunities through various routes to market
•Setting sales targets for individual reps and our team as a whole
•Recruiting and training sales staff
•Allocating areas to sales representatives
•Developing sales strategies and setting targets
•Monitoring our team's performance and motivating them to reach targets
•Compiling and analyzing sales figures
•Possibly dealing with some major customer accounts yourself
•Collecting customer feedback and market research
•Reporting to senior managers
•Keeping up to date with products and competitors

Digital & Sales
•Managing City Marketing Communications for Palava, the first Greenfield smart city project by the group.
•Managing content strategy and management of brand assets - website, e-portal, iOS & Android app, blog and quarterly newspaper
•Managing Social Media Marketing across Facebook, Twitter, Instagram, YouTube
•Managing Digital Marketing for the e-portal and website
•Liaising with internal & external agencies for Public Relations, Social Media and Marketing collateral such as posters, standees, flyers, e-mailer and others
•Liaising with internal and external Digital resources for management of the website, e-portal & app
•Leading the creative thought for city marketing campaigns
•Overseeing content management for Email Marketing, Mobile Marketing and print collateral
•Working closely with internal and external brand stakeholders and the CEO office.
•Managing residential sales in high end segment including group's flagship project 'Lodha Bellissimo' and driving sales during launches including some branded designer properties of the group- 'The World Towers- Armani designed residences', 'The Trump Tower' and 'The Park'.
•Business development for luxury residences through various sales channels like channel partner networks, direct and NRI client servicing, forging partnerships with investors and corporations, loyalty and reference generation from existing booked customers
•Negotiations with clients for deal closures to drive sales revenues
•Relationship building with HNI clients and BTL sales planning and activities
•Market and competition research and analysis
•Co-ordination with Marketing team for ATL activities and collaterals

(HIS /LIS)
Delivering a target sales revenue in the financial year, supporting the company’s growth
•Proactive response to leads; qualifying leads, responding to enquiries, running intro meetings and taking client briefs.
•Presenting company credentials to prospects with digital consultancy and added value expertise; presenting the company in line with the brand’s values and consultative approach to build relationships and engage the client early in a pitching-to-win process.
•Working with the relevant engagement team, based on the client and technology requirements, to brief and coordinate creative, technical and digital marketing teams for pitch responses.
•Development of client digital marketing strategy, recommending the best platform and planning the proposed solution.
•Cost proposals and pitch preparation (powerpoint, printed cost proposals and supporting collateral)
•Delivery of pitch presentation - leading the pitch team throughout.
•Building and maintaining client relationships, networking and building a portfolio of leads and contacts to deliver future value to the business.
•Closing deals and managing contract negotiations.

Selling Search Engine Optimization, Social Media and other Internet Marketing Solutions
•Handling international or domestic sales.
•Generating New Revenues for Business.
•Relationship Building.

o Troubleshoot and resolve all network related issues
o Installed ISS ( Internet Security Suite ) McAfee
o Configure and Install Wireless systems
o Troubleshoot and configure router specific issues

•Designed advertisements for print and video media
•Corporate sales
•Composed advertisement jingles
•Assigned duties to the design and composition team
•Handled the tasks of writing press releases on behalf of the organization
•Responsible for writing and editing the media material of the organization such as websites and magazines

Troubleshooting problems pertaining to Life Cycle of Incident Management Process, starting with Incident Logging to Call Closure and customer satisfaction survey.
•Functioning as the SPOC for all client sites for:
•Desktop Infrastructure issues.
•Takes call ownership, drive to resolution and communication with customer.
•Accountable in providing: Voice Support & E-mail Technical Support to ensure closure as per ITIL Incident Management process.