Jyotishree Sonowal

• SPOC for Nestle, Zydus, GD Pharma
• Analysed 100+ FMCG campaigns & ads.
• Go-to-Market Execution: Executed 50+ BTL campaigns for Maggie SKUs across dist. chain, 80+ NPS. Mapped 5+
Boroline SKUs, enabling 20% retail penetration uplift via 10 distributors & 30+ suppliers.
• Consumer Activation: Coordinated with 20+ affiliate marketers at Zydus, driving sales bandwidth and expansion by
25%. Spearheaded Complan sampling in 20+ tier 2/3 malls, generating 2000+ leads, engaging 5K+ consumers.

• Served as SPOC for key accounts including Nestle, Zydus Lifesciences, and GD Pharma; managed full client communication cycle
including onboarding, issue resolution, and relationship continuity.
• Conducted competitive market analysis across FMCG product categories; identified performance drivers and presented ROI
improvement recommendations to senior sales management.
• Led BTL retail activation campaigns across distributor networks, increasing retailer participation by 20% and significantly boosting
shelf presence in assigned territories.
• Generated 10, 000+ qualified leads through targeted mall activations and product sampling events across tier-2 and tier-3 cities,
directly expanding the regional sales pipeline.
• Executed retail mapping and territory analysis to guide market penetration strategy and optimise allocation of promotional resources
across zones.

• Process Optimization: Implemented GMP, Issuance of 500+ Quality Control documents, optimizing departmental
work cycle.
• Contributed to continuous improvement by resolving 10+ quality issues, led to 30% increase in output.
• Enhanced operational efficiency by 60% across 3 depts. by managing 100+ SOPs and master copies.
• Compliance Management: Developed TGA Brazil audit file, centralizing 75+ regulatory documents for streamlined
audit process. Centralized Excel system for tracking of 3k+ docs (Kaizen initiative) boosting document retrieval by 40%.
• Ensured 100% traceability of the quality processes through meticulous issuance of over 2, 000 logbooks.

• Drove process optimisation initiatives delivering a 15% increase in departmental productivity through structured root cause analysis,
workflow redesign, and elimination of recurring operational bottlenecks.
• Designed and maintained SOP documentation aligned to GMP regulatory frameworks, reducing cross-departmental process delays
by 20% and improving collaboration across production, R&D, and QA teams.
• Applied analytical thinking to identify compliance risks and operational inefficiencies; implemented CAPA frameworks and generated
performance-tracking reports for management review.
• Coordinated batch release activities and inter-departmental documentation workflows, ensuring zero critical compliance deviations
and timely product dispatch across all monitored production cycles.

• Implemented QC protocols for drug production batches achieving 100% regulatory compliance; documented batch records,
deviation logs, and CAPA entries in line with pharmaceutical quality standards.
• Developed operational understanding of pharma production machinery and GMP-compliant manufacturing workflows to support
quality assurance reporting.

• Operations: Implemented QC proc. in drug prod. & overviewing batches, achieving 100 % regulatory compliance.
Conceptualised operational workflows by grasping functionalities of pharmaceutical machinery & tools.