Marketing Analyst
Stanley Black & Decker
مجموع سنوات الخبرة :4 years, 3 أشهر
• Support the development, execution and tracking of specific programs and promotional events for the Power Tool Accessories (PTA) division
• Independently handle simultaneous on-going projects related to new product launches and promotional campaigns
• Develop and maintain expert knowledge of customer, market and competitive issues as well as ensure successful market performance by staying current on competitors product offerings
• Collaborate regularly with digital and retail teams for the development and implementation of category and customer-specific initiatives designed to own the overall customer experience
• Assist the team in generating added market reach through traditional and social media platforms such as Twitter, Facebook and Instagram
• Assisted in implementation of SEO/SMO strategies to support initiatives that contribute to the goals and success of client campaigns.
• Track and report promotional campaign effectiveness at monthly and quarterly review meetings
• Perform comprehensive analysis and interpretation of customer category performance to provide qualitative and quantitative assessments
• Performed critical daily functions that included verification of capital activity, posting and verifying security transactions, monitoring dividends and other corporate actions
• Extensively managed activities involving reconciliation of cash, expense and income accruals and calculation of management and performance fees for various hedge fund structures
• Prepared and ensured periodic multi-currency reports for hedge funds met client deadlines
• Collate and review data to support Business Finance Manager (BFM) to compile Monthly Financial Report (MFRs)/ Key performance indicators (KPIs).
• Maintain accurate data of key operations statistics and enable effective analysis and reporting by BFM.
• Collate information to prepare monthly management reports and highlight exceptions to ensure corrective action can be activated. Identify ways in which better controls can be exercised such as effective filtering of the data, use of exception reports, and others.
• Perform DCR analysis and identify variances/exceptions from budget for investigation or discussion with the line department.
• Collate detailed information for cost/income analysis on various sectional activities, monitor trends and cost extrapolation to assist Business Finance Officer (BF0)/Business Finance Analyst (BFA)/Finance Manager in discussions regarding financial awareness and cost control.
• Support BFO/BFA in ledger scrutiny of important nominals and identify exceptions for investigation and corrective action and reporting.
• Raise invoices for services provided by line department as per agreed/contracted rates in an accurate and timely manner. Comply with credit formalities and approved payment methods.
• Check invoices received, organise approval and draw management accounting information from the invoicing for reconciliations (DOCs/Loan & Borrow costs).
• Assist line managers in compiling their budgets by providing accurate data, account details and historical indicators to ensure their completeness in allocation and content. Assist in providing information, statistics, and trend analysis for the evaluation of cases presented for investment decisions.
• Gathered timely and accurately incurred cost data from production and logistics team, and other associated groups for monthly reports as well as performed monthly cost control to measure actual to forecast.
• Utilized and managed cost mastering tools by consolidating vast amount of data from cost matrix reports of two separate entities in the UAE.
• Established and maintained cost breakdown structure to monitor budgets and other parameters for complete project scope based upon approved estimate.
• Analysed the progress of key savings action plan achievements and suggested improvements for more cost efficiency.
• Prepared forecasts and coordinating monthly backlog meetings with the management.
• Monitored yearly budget processes and conducted reviews on a quarterly basis.
• Managed the realization of the Strategic Plan and CAPEX requests with the management.
• Supported sales by providing profitability of orders, pricing guidelines and approval on quotations prices.
• Managed additional cost analysis reports for corporate and internal purpose as required.
• Regularly reviewed key controls operated by the teams being supported to ensure they are being adhered to.
•Preparing asset, liability, and capital account entries by compiling and analyzing account information.
•Preparing monthly and quarterly consolidated balance sheet reconciliation.
•Providing timely and accurate payment processing by processing accounts payable checks.
•Responsible for daily cash management, recording, and reporting cash inflows and outflows to the controller.
•Managing accounts payable and all related functions including financial statement analysis.
•Conducting credit committee meetings to manage credit risk on receivables.
•Performing month-end close process including general ledger journal entries and general ledger account reconciliations.
•Assisting with the year-end reporting and annual audit.
•Developing and maintaining regular reports via the company’s accounting system and updating Excel models.
•Summarizing current financial status by collecting information; preparing balance sheet, profit and loss statement, and other reports.
•Inputting credit and debits to the accounting system in support of the payables work.
•Executing bank transfers as well as Reconciling bank accounts.
•Performed extensive company research by formalizing the monthly analysis of financial statements and forecast the future trends.
•Operated computer applications to prepare monthly report for the supervisor.
•Prepared and analyzed financial analysis projects and reports through key ratios based on annual financial statements.
Masters of Business Administration - Full Time program
Double Major in Finance and Marketing with 2 summer internships.
