Kajiri Kassim Chandra

Marketing Manager

Genesis Institute

Location: United Arab Emirates - Dubai
Education: Master's degree, International Business
Experience: 23 years, 0 Months

Work Experience

Total years of experience :23 years, 0 Months

Marketing Manager at Genesis Institute

United Arab Emirates - Dubai
My current job since December 2013

Heading Marketing team including Marketing Executive & Graphic Designer
 Responsible for all branding, PR & Communication activities - Preparing & monitoring PR & marketing budget, Media planning & buying
 All Program and Course launch activities in UAE, Qatar & KSA
 Internet Marketing initiatives - SEO, SEM (Google Adwords), SMO - managing & engaging the Facebook, Twitter and LinkedIn Pages
 Managing the PR agency for press releases, events and media interactions.
 New Initiatives - Monthly Newsletters & Alumni launch and activities
 Events & Exhibitions - Planning & execution of exhibitions, Career fair in Universities and Workshop for courses
 Developing associations with industry bodies, accreditations, business partners.
 Developing all marketing & communication collaterals
 Managing the Website & E-Learning Portal - Regular updates and creative & structural changes.
 Market research and Intelligence - Marketing ROI & Lead Analysis, Monthly Competitor Analysis Reports.

Marketing Manager at AeroTech Aviation

United Arab Emirates - Dubai
October 2011 to November 2013

Heading the Marketing team - Graphic Designer
- Responsible for all Branding, PR & Communication activities.
- Responsible for the rebranded activities of the company including, logo design, marcom & website
- Expertise of marketing to challenging territories.
- Market Intelligence and Sales Anaylsis
- Exhibitions & Events - Planning & execution. Successful implementation of Dubai AirShow 2011
- Developing marketing & communication collaterals
- Managing the Website and Internet Marketing initiatives, SMO & SEO Activities. Executed the launch of the company's new website in June 2012.
- Preparing & monitoring marketing budget, Media planning & buying.

Marketing Manager at Dreamdays

United Arab Emirates - Dubai
January 2009 to September 2011

Heading the Marketing team - Graphic Designer & Customer Service Reps
 Responsible for all branding, PR & Communication activities.
 Preparing & monitoring marketing budget, Media planning & buying.
 Coordination with PR, Ad and other external agencies.
 Exhibitions & Events - Planning & execution
 Newsletter - Planning & execution.
 Developing marketing & communication collaterals
 Managing the Website and Internet Marketing initiatives
 Social Media & SEO management

Marketing Manager at Khoie Properties

United Arab Emirates - Dubai
October 2006 to September 2008

Involved in all the Marketing & Communication activites

 Independently oversee all branding, PR & Communication activities.
 Initiating plans & projects in line with the brand/marketing strategies.
 New project management - research, plans & strategy.
 Preparing & monitoring marketing budget.
 Coordination with PR, Ad and other external agencies.
 Event Management - Planning and execution. Part of the International events team.
 Conducting Press conferences, launches, corporate events & shoots.
 Implementing promotions & support sales initiatives.
 Media planning & buying.
 Developing marketing & communication collaterals Evaluating external resources & vendor management.
 Internal communication - announcements, newsletter, events etc

Asst Manager- Corporate Communication at Air Deccan

India
March 2006 to September 2006

Involved in the PR & Communication activites of the Airline

 Branding, PR & Communication activites.
 Drafting and Proofreading all communication - Press Releases, Articles for media, Corporate letters & Promotional Mailers
 Coordination with PR Agencies and Media.
 Conducting Press meet, launches, events & shoots
 Content Management - Airline Magazine, Newsletter & Web
 Media mapping, planning & preparing weekly & monthly reports
 Customer Service - Feedback & Analysis
 Preparing and conducting presentations (powerpoint)

Manager- Corporate Communication at Royal Orchid Hotels

India
January 2004 to January 2006

MANAGER - CORPORATE COMMUNICATION
Involved in the marketing activites of the 5 Group hotels

 Branding, PR & Communication activites of the Group.
 Launching - Rebranding of the Group & Restuarants
 Coordination with Ad Agency, PR Agency and Media.
 Coordinating for sponsorship and tie-ups
 Conducting Corporate Press meet & Restuarant events.
 Content Management & Development of Newsletter, POP and promotional materials
 Media Planning & Buying
 Media entertainment & shoots
 Monitering Promotional and Ad budgets
 Vendor development- POPs and promotional materials
 Preparing and conducting presentations (powerpoint)

Executive- Brand/ International Business at Amara Raja Batteries

India
October 2000 to September 2003

EXECUTIVE - INTERNATIONAL BUSINESS
(Jan 2002- Sept 2003)
Involved in developing the international market for Automotive & Industrial Product.

 Functioned as an Account manager for certain markets.
 Responsible for market development, pricing & promotion.
 Conducting press meets and launch activities in overseas markets.
 Coordination for order implementation with factory and other function departments.
 Coordination for shipping documents & payments.
 MIS, research & data anaylsis.
 Preparing and conducting presentations (powerpoint)

PRODUCT/BRAND EXECUTIVE (Oct 2000- Jan 2002)
Experience in handling promotion, campaigns, Budgets and MIS of the different Industrial & Automotive Products and Corporate Identity

 Brand Management of products & corporate - External Affairs.
 Coordination with Ad Agencies, Press and Media, Event Management agencies, Market Research.
 Development of POPs and other promotional materials.
 Conduction Events (launch, exhibitions, corporate functions etc) and Below the Line activities.
 Vendor development.
 Media & Ad Budget monitoring and MIS.