Kamel Aliman

• Lead integrated marketing programs for a multi-sector portfolio spanning Banking, Real Estate, F&B,
Industrial, Delivery, and Travel, adapting brand and commercial strategies to each categorys KPIs and
consumer dynamics.
• Develop and execute end-to-end marketing strategies, translating commercial objectives into integrated
campaigns across digital, OOH, social, content, and experiential channels.
• Delivered a 70% partner and stakeholder retention rate by building long-term relationships and consistently
exceeding performance benchmarks.
• Secured strategic business partnerships contributing to a 30% expansion of the organizations commercial
portfolio across the GCC.
• Align internal creative, digital, and production teams against project objectives, timelines, and budgets to
ensure consistent execution and quality.

• Served as Deputy General Manager, assuming full operational and commercial responsibility in the GMs
absence, overseeing marketing strategy, team performance, and P&L.
• Directed marketing programs for high-value brands and institutions including Kezad Communities, Makani,
GMG Aswaaq, Hamdan Global, BAIC Middle East, Marsh McLennan, and the Ministry of Foreign Affairs
(KSA).
• Designed and implemented integrated marketing strategies aligned with industry trends and commercial
goals, identifying growth opportunities through market research and consumer insight analysis.
• Owned project schedules, deliverables, and marketing budgets, ensuring all initiatives met timelines, quality
standards, and financial targets.
• Built and sustained executive-level relationships with key stakeholders, translating insights into tailored
marketing recommendations.

• Led performance marketing and influencer programs for major regional and global consumer brands
including Noon, Namshi, VogaCloset, StarzPlay, HBO, and Shahid.
• Managed a team of 11 marketing managers overseeing 150+ influencers and partners across 40 brand
programs.
• Designed and rolled out a comprehensive KPI tracking framework that improved campaign target
attainment by 50% and enabled data-driven decision-making across all brand programs.
• Served as CEOs representative in high-stakes partner and brand meetings, leading negotiations and
resolving escalations during executive absences.
• Built strategic relationships with content creators and media partners across MENA, ensuring alignment with
brand guidelines and commercial objectives.

• Led a full marketing transformation initiative, recruiting and training a team of 14 and repositioning the
business from branding-only to full-service, driving 3x revenue growth.
• Expanded commercial reach across MENA, Europe, and North America, securing diversified brand accounts.
• Developed end-to-end digital strategies and integrated OOH/social campaigns for F&B, retail, and FMCG
brands.

• Negotiated commercial agreements with 70+ vendors, delivering a 15% reduction in operational costs while
protecting service quality.
• Conducted monthly inventory and supply chain analysis, consolidating the supplier base by 20% without
disrupting business performance.