Kamran Farooqi

• Managed SEO, PPC, and paid media campaigns across Meta, TikTok, Instagram, and Google
to drive traffic and conversions.
• Oversaw Shopify store operations, including catalog management, optimization, and app
integrations.
• Conducted SEO audits, keyword research, and content optimization to boost organic visibility.
• Analyzed campaign KPIs and analytics to improve ROI and lower CPA.
• Coordinated influencer and UGC collaborations to expand reach and engagement.

• Automated workflows using Power Automate to increase team productivity
• Managed a Brand Ambassador program with 90+ colleagues, liaising with stakeholders on
internal campaigns
• Extracted and analyzed complex datasets to track trends and support strategic KPIs
• Designed dashboards to visualize departmental performance
• Supported annual planning and budgeting processes with actionable insights
• Identified process improvement opportunities to enhance operations

• Managed website SEO, including meta tags, schema, and mobile optimization.
• Conducted competitor analysis and keyword research to target high-value terms.
• Optimized content to improve SERP performance and reduce bounce rate.
• Aligned blog content with seasonal keywords to attract targeted traffic.
• Used analytics to refine content strategies and boost organic lead generation.

• Liaised with GPs and clinicians to expand service adoption
• Delivered KPI performance tracking and MDS/DM01 reporting
• Reported directly to the CEO on marketing effectiveness
• Scheduled and facilitated weekly client meetings
• Conducted market trend analysis to inform branding strategies

• Executed SEO strategies: keyword targeting, on-page optimization, schema markup, and
link-building.
• Performed technical SEO audits: site speed, mobile-first indexing, crawl errors, and Core
Web Vitals.
• Created SEO-friendly content, boosting keywords into Googles top 10.
• Monitored site performance with Google Analytics, Search Console, and heatmaps.
• Optimized internal linking, content structure, and meta elements, increasing organic.
• Designed social media campaigns, leveraging UGC and influencer partnerships.
• Implemented tracking with Google Tag Manager to improve conversions and ROI.

• Led design and sampling of H&M denim collections for men and women
• Created production timelines and collaborated across teams to execute product launches
• Coordinated with suppliers and marketing teams to ensure high-quality outcomes
• Negotiated pricing and shipment terms with international clients

• Delivered Oracle/SAP training sessions to sales teams
• Oversaw end-to-end sales operations, ensuring document accuracy and on-time delivery
• Conducted market analysis to support strategic decision-making
• Assisted with customer retention and promotional initiatives