Kannabiran Chockalingam

1. New distribution startup establishing GSK Consumer Brands (Panadol, Sensodyne, Parodontax, Aquafresh, Horlicks, Boost, Eno, Breathright, Corega, etc.).
2. Prepared business plan and effectively managed market transition and continuing the growth while maintaining the Gross and Net margins.
3. Set-up warehousing, obtained necessary licenses, recruited necessary staff and trained for operations.
4. Took over Godrej Consumer Health Care & Elite Food Products distribution for Qatar.
Grew GSK Sales by 100% in 3 years, while maintaining / controlling the trade investments

Qatar National Import & Export Co., - National Sales Manager - August 2011 till date.

1. Joined as Divisional Manager and got elevated in 5 months as National Sales Manager on revamping HHT route planning for Lower Trade channel and increasing the sales of Dry division by 25%.
2. Heading the Modern Trade Sales Team of - 7 Sales Business Unit & 3 Divisions.
3. Manage and achieve Sales by effective coordination between Trade Marketing & Category Managers for key initiatives such as business planning, trade & consumer promotions.
4. Initiated MSL implementation by Outlet classification for numeric distribution and fair share.
5. With double digit growth on major brands, managing 45 Brands of Frozen Foods (Sadia, Perdix, Hilal, NAT, Americana meat, Regal Picon, McCain, Pride, Blue Marine Fish, etc) . Dry products (Deema & Americana Biscuits, Betty Crocker, Nature Valley, RS Olive Oils, Aseel, Mumtaz & Nawar oils, Punjab Garden & Sunwhite Rice, Al Osra Sugar, Americana Canned Foods, etc) . Non-Food (Luminarc, Sahara Linen, etc)

Key Achievements:
1. Studied, devised and Implemented SBU structure for better market control, reduction of manpower and effective merchandising in A & B Class outlets - increasing visibility, shelf-share and sales.
2. GP Growth from 25% in 2011 to 27.5% in 2012 (2.5% increase in profit margin), while maintaining 10% market growth, resulting in 4 mio GP increase from 8 mio in 2011 to 12 mio 2012 for only KA.
3. Brand rationalization of non performing brands and SKU's resulting in inventory reduction of 90 mio monthly stock holding to 65 to 70 mio per month.
4. BDA's signed with all major key accounts resulting in planned execution of promotions to drive required volume sales and growth while enhancing relations with major retailers.
5. Implemented exclusive Buy & Fly promotion with Al Meera & Qatar airways, for the first time which was a huge success with measured ROI.
6. Instrumental in designing several Business Intelligence modules for multi-dimensional analysis from Oracle database using Excel as interface, generating necessary dashboards for decision making.

From March 2010 - July 2011
• New venture - provided business plan and established the Frozen Foods Division as a business growth strategy for the Enhance Operating Companies with full P& L Responsibilities.
• Added new agencies to the division in frozen foods Khazan frozen foods for distribution, ABDA, Soymilk, Iranian Doogh & meat products.
• Initiated product distribution of various frozen products and set up the Van sales distribution and attained turn over of QR50K per van with two trial vans.
• Enhance acquired Fairtrade LLC with Kraft and Doux Poultry as major brands and was delegated as Team member for takeover and transferred to Fairtrade.
• Due to position dilution and ensued Omanisation issues had left the company on amicable terms. Reference available with Mr. Anil Menon (GM-Fairtrade) / Mr. Glyton (GM-Enhance)

• Re-branded and re-positioned DANA as a premium product category. Brand Positioning to No.1 (source Oman Observer Best Brand Survey - 2007) in egg category and to Overall position of No.3 in Brand amongst top 50 products in Oman.
• Initiated ISO 9001, 14001 & HACCP certification programs and achieved (as Management Representative) all three certifications in 6 months time.
• Introduced Oracle based ERP solution and initiated the IT infrastructure for the company.

A'Saffa Poultry Farms SAOG - Asst Marketing Manager 2003 - 2007

A'Saffa Poultry Farms Co. SAOG: RO12.5 Million - ISO 9001, 14001 & HACCP certified - Public Joint Stock Company in Oman.

• Facilitated and assisted in establishment of marketing department and starting of sales operations.
• Worked on development of channel partners to ensure wide distribution and market penetration.
• Effectively handled product launch and promotional campaigns through creative corporate communications. Listing and display arrangements with various A & B class outlets.
• Developed media plan coordinating with Head of Marketing and Sales and in coordination with creative agencies to have effective and efficient reach and create desired impact effectively.
• Negotiated and concluded warehousing / cold storage arrangements and streamlined logistics.
• Studied viability and was part of team for successful launch of further processed, value added chicken product category under A'Saffa Brand.
• Had been a key member in growing A'Saffa to the level of competing with Sadia and gaining market share equivalent to Sadia in 3 year time from '0' to 25% market Share.

Nov. 1994 - Nov. 2003 - Al Baraka Economic Consultancy

Career Growth Path - Tenure Designation:

From 1991 - Aug. 1994 - Project Management In-charge
Aban Group of Companies, Madras, India
Aban Group is a 2500 Crore company with interests in industrial constructions, submarine pipelines, oil exploration & renewable energy. Job involved working with project team and liaising with external clients.