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Karan Sampat, Business Analyst - Middle East & Africa

Karan Sampat

Business Analyst - Middle East & Africa·Lenovo

United Arab Emirates

Higher diploma, Postgraduate Diploma

Work experience

Total years of experience: 6 years, 2 months

Business Analyst - Middle East & Africa

June 2021 - Present

Lenovo

Dubai, United Arab Emirates

June 2021 - Present

• Expertly managed quarterly gross-to-net (GTN) rebate ($12 million average budget) for the MEA regions in the consumer segment

• Leveraged advanced Excel functions to analyze and summarise vendor performance data in terms of gross revenue, average unit revenue, and rebate as a percentage of revenue ensuring incentive accuracy and identifying discrepancies in rebate allocations

• Developed customized sales reports for multiple regions, providing detailed insights into partner's inventory levels, sales trends

• Coordinated with cross-functional teams to support regional product campaigns and sell-out promotions.

• Refined business case templates aligned with the 4P sell-in/sell-out strategy, supporting PC configuration and presentation development for strategic reviews
Company industry:
IT Services

Business Development Executive

August 2020 - November 2020

Square Yards - Real Estate LLC

Abu Dhabi, United Arab Emirates

August 2020 - November 2020

• Cold called and generated leads with 50+ clients on multiple property investments and financial instruments
Company industry:
Real Estate

Market Research and Consulting Intern

September 2019 - March 2020

Frost & Sullivan

Singapore, Singapore

September 2019 - March 2020

• Conducted research intelligence and delivered insights through segmentation and industry trend analysis in the aviation/mobility sectors.

• Collaborated on market entry recommendations and supported product positioning projects.
Company industry:
Aerospace
Job role:
Consulting

Marketing Rsearch Intern

July 2018 - August 2018

Parle Products

Mumbai, India

July 2018 - August 2018

• Conducted primary research through field work (visited 129 shops) around Mumbai for a new product for thorough market understanding
• Analyzed the results using excel in order to provide recommendations regarding competition and pricing.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Education

King's College London

January 2025

January 2025

Higher diploma, Postgraduate Diploma

United Kingdom

Sp Jain School Of Global Management

January 2020

January 2020

Master's degree, Business And Marketing

Australia

GPA (point): 3.1 out of 4

GPA (point): 3.1 out of 4

• Completed two Global Immersion Projects o Compared the Online Buying Behavior of Organic Products using Amazon Fresh as a case study - Collated consumer data through quantitative research (questionnaire), conducted convenience sampling and factor analysis using the SPSS software - Provided a cost-effective marketing strategy that could help Amazon Fresh enter the market based on secondary research and interviews with industry professionals o Studying the brand boycotting and social shaming of FMCG products & focusing on Dove - Investigating the motivations behind brand boycotting and social shaming on online channels and how brands in the personal care industry can prevent or mitigate this risk • Published an article on the SP Jain blog about Dubai’s hospitality industry
View attachment

Heriot-watt University Dubai

November 2018

November 2018

Bachelor's degree, Business And Finance

United Arab Emirates

• Completed an in-depth Project Management coursework on Mock United Nations • Participated and won cultural fests within and outside college
View attachment

Skills

Personal Development
Expert
Personal Development
Expert
Communications
Expert
Communications
Expert
Market Research
Expert
Market Research
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
MS Office
Expert
MS Office
Expert
Power BI
Expert
Power BI
Expert
SAP, SDMS, Co-Data tools
Expert
SAP, SDMS, Co-Data tools
Expert
Data Analysis
Expert
Data Analysis
Expert
Market Research
Intermediate
Market Research
Intermediate
Communication
Expert
Communication
Expert

Languages

English

Native Speaker

Hindi

Intermediate

Training and Certifications

Certifications
Introduction to Psychology
Jan 2020
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