Market Research and Consulting Intern
Frost & Sullivan
مجموع سنوات الخبرة :0 years, 9 أشهر
• Conducted primary research through field work (visited 129 shops) around Mumbai for a new product for thorough market understanding
• Analyzed the results using excel in order to provide recommendations regarding competition and pricing.
• Completed two Global Immersion Projects o Compared the Online Buying Behavior of Organic Products using Amazon Fresh as a case study - Collated consumer data through quantitative research (questionnaire), conducted convenience sampling and factor analysis using the SPSS software - Provided a cost-effective marketing strategy that could help Amazon Fresh enter the market based on secondary research and interviews with industry professionals o Studying the brand boycotting and social shaming of FMCG products & focusing on Dove - Investigating the motivations behind brand boycotting and social shaming on online channels and how brands in the personal care industry can prevent or mitigate this risk • Published an article on the SP Jain blog about Dubai’s hospitality industry
• Completed an in-depth Project Management coursework on Mock United Nations • Participated and won cultural fests within and outside college