Karanbir Chana

Brought in as the senior product leader responsible for defining and executing Co-op's B2B Franchise product strategy, with a mandate to embed product-led governance across the organisation and enable a 9× store growth target by 2030. Partnered directly with enterprise architects, engineering leadership, and C-suite stakeholders to shape a multi-million-pound digital transformation programme; introduced outcome-based roadmapping, market
validation frameworks, and cross-functional delivery standards across engineering, commercial, and operations.

• Responsible for setting the vision and strategy for product data and the optimisation of Co-op digital products and services to drive product-led growth
• Working with product teams to develop and deliver product-led growth strategies that create opportunities for user acquisition, expansion, conversion and retention via our digital products
• Working with product teams to align priorities, implement changes and measure the performance of optimisation activities
• Defining optimisation standards and processes (e.g. pipeline management and user-centred hypothesis development)
• Collaborating with Design, Product and Delivery Leadership teams to continuously improve the ways colleagues work together
• Line-management of 4 SEO/CRO Managers and supporting them in their development

• Leading a team of Product Managers - fostering a culture of goal-oriented collaboration to guide the
development of innovative products aligned with overarching business objectives
• Coordinating and prioritising product requirements that span across different delivery areas within the
product and technology function
• Working on strategy development and alignment across multiple product domains to ensure cohesive and
complementary product offerings that support the overall business strategy
• Building collaborative relationships with Engineering and Commercial colleagues to help define, deliver,
and iterate the product offering - providing the optimum customer experience
• Conducting workshops (in collaboration with UX) to foster a user-centric approach in helping define
product strategy and ensuring customer needs are at the forefront of decision-making
• Collaborating with a cross-functional team to strategically plan and allocate capital for the upcoming fiscal
year, driving efficient product development and ensuring optimal investment in high-potential initiatives

• Owning and defining the product roadmap for the Digital Shelf solution - specifically around P&P and
Availability. Preparing recommendations and investment cases for the Leadership team (up to VP level) to
ensure product growth
• Working with customers and internal stakeholders to define and refine product requirements
• Working with UX and Design to communicate user needs and provide feedback on solution designs
• Collaborating with Marketing and Sales Enablement to ensure new launches are successful and have the
desired impact upon release
• Supporting the Sales team (globally) in customer discussions - ensuring a retention rate of 85% + in all
markets