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Kareem Abdo, Head of Social Media

Kareem Abdo

Head of Social Media ·Beyond7

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 15 years, 5 months

Head of Social Media

October 2024 - Present

Beyond7

Dubai, United Arab Emirates •Hybrid

October 2024 - Present

• Led integrated social media strategy and digital marketing campaigns, aligning content, storytelling, and performance marketing
objectives to drive measurable growth.
• Directed end-to-end campaign production, executing high-performing digital and social campaigns optimized for engagement,
reach, and ROI.
• Produced and oversaw video content, brand shoots, and AI/CGI-driven assets to enhance storytelling, boost engagement, and
improve content performance.
• Built data-driven social media strategies, leveraging analytics, audience insights, and influencer marketing to maximize visibility
and conversions.
• Developed brand positioning, narratives, and visual identity to strengthen brand awareness and create a consistent multi-platform
presence.
• Drove business development through client acquisition, pitching, and strategic partnerships, ensuring long-term growth and
account retention.
Selected Clients: The Dubai Mall, Akira Back KSA, Naqi KSA, Namo KSA, Soulgreen Dubai, Jack Morgan, Al Fahim HQ, Ferrero Rocher, JEMD
Clinic, and other brands across hospitality, fashion, automotive, retail, and lifestyle sectors.
Company industry:
Marketing
Job role:
Marketing and PR

Managing Partner

April 2023 - October 2024

Native Communications

Dubai, United Arab Emirates •Hybrid

April 2023 - October 2024

• Business Development: Led client acquisition and partnerships, expanding market presence and revenue.
• Operations Management: Streamlined workflows for efficient campaign delivery and performance.
• Strategic Leadership: Directed cross-functional teams to deliver impactful, results-driven marketing.
• Client Relations: Built lasting partnerships through trust, insight, and measurable outcomes.
• Innovation & Growth: Adopted emerging tools and digital trends to keep the agency ahead.
Selected Clients & Projects: The Dubai Mall, Dubai Hills Mall, Dubai Marina Mall, Hazar School of Science & Innovation, and other leading
retail, destination, and education brands.
Company industry:
Marketing
Job role:
Marketing and PR

Senior Account Executive

April 2022 - April 2023

ChainReaction

Dubai, United Arab Emirates •Hybrid

April 2022 - April 2023

• Account & Campaign Management: Planned and executed multi-platform campaigns, ensuring quality and timely delivery.
• Client Strategy: Acted as the main liaison between clients, creative, and media teams to align goals and performance.
• Brand Development: Supported brands with marketing insights, content direction, and growth-focused recommendations.
• Budgeting & Reporting: Prepared estimates, managed budgets, and tracked campaign results for ongoing optimisation.
• Cross-Team Coordination: Streamlined communication between departments to ensure smooth execution and client satisfaction.
Selected Clients & Projects: EDC, Dubai Festival Mall, and other retail and destination accounts.
Company industry:
Marketing
Job role:
Marketing and PR

Senior Account Executive

October 2021 - March 2022

7G Media

Dubai, United Arab Emirates

October 2021 - March 2022

• Coordinating with designers, developers and writers to ensure optimal outcomes as per the clients' needs and
requirements.
• Communicating with clients on a daily basis to ensure their satisfaction and contribute to their business’ growth and
development.
• Serving as a client trusted and valued advisor and building strong relationships with key client decision makers
• Delivering a detailed brief to our teams on creative campaigns and projects, and following up on each project until
receiving final approvals from the client.
• Creating quotations for existing and new clients.
• Making pitches to win new projects and businesses.
• Meeting clients to discuss their advertising needs.
• Dealing with clients’ complaints and solving their problems and issues effectively, while ensuring deadlines are met.
• Managing the account’s budget and invoicing clients.
• Worked with major clients from the public and private sectors, including Sharjah Private Education Authority,
Ministry of Finance, Ministry of Economy, American Hospital, Aqaar and Sharjah Expo, among others.
Company industry:
Marketing
Job role:
Marketing and PR

Senior Account Manger

October 2019 - May 2021

Flipside Corporation Me LLC

Dubai, United Arab Emirates

I found this job using Bayt.com

October 2019 - May 2021

• Managing a portfolio of 40 clients, mainly Government entities such as Ministries, Departments, etc as well as multinational private companies in Dubai, Abu Dhabi and Sharjah.

• Maintaining and developing relationships with clients / end users by meeting them regularly or staying in touch with them by telephone calls and emails.

•Acting as the contact and interlocutor between the company and the accounts.

•Listening to customer requirements and presenting ideas and items in coordination with the brief.

•Negotiating on prices, costs, delivery and specifications with the concerned persons.

• Gathering in advance information and briefs and brainstorming with the team to gather ideas and create items for the biggest events of the year in the UAE such as Ramadan, Flag Day, National Day, etc
- Representing the company at trade exhibitions, events and demonstrations.
Company industry:
Advertising
Job role:
Marketing and PR

Account Manager

December 2018 - October 2019

Nexnet Solutions

Dubai, United Arab Emirates

December 2018 - October 2019

• Ensure that all sales tools continuously evolve to reflect internal and external best practices.

• Work directly with the Developer on various projects throughout the year.

• Create and execute weekly & monthly reports for the field sales.

• Identifies and generates leads through networking, cold-calling and marketing,

• Emphasis’s product features based on customers' needs and up-sell/cross-sell.

• Uses CRM system to record data.
Company industry:
Telecommunications
Job role:
Sales

Account Manger

November 2016 - November 2018

Kinz

Amman, Jordan

November 2016 - November 2018

• Identified influential key customers, developed a data base of all territory contacts, analyzed sales results to quickly establish where new business can be obtained for immediate sales growth.

• Sales growth objective on existing base of business achieved.

• Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximize business opportunities.

• Built and retained long-term friendships/relationships with customers.
Company industry:
IT Services
Job role:
Sales

Sales Officer

June 2010 - June 2016

Zain - Jordan

Amman, Jordan

June 2010 - June 2016

• Played a key role in Zain’s Future University Network: The World of Zain Al-Shabab; my main objective was to increase Sales among the youth segment.

• Executed and coordinated activities of the organization “F.U.N” campaigns and events to
achieve assigned targets/objectives. (Treasure hunt event, New Think Festival)

• Elected team leader for the year of 2013

• Recognized the top sales person of the year (2014)
Company industry:
Telecommunications
Job role:
Sales

Education

Al-ahliyya Amman University

June 2016

June 2016

Bachelor's degree, Marketing

Jordan

GPA (percentage): 63%

GPA (percentage): 63%

Al-ahliyya Amman University

June 2016

June 2016

Bachelor's degree, Marketing

United Arab Emirates

Skills

Deadlines Meeting

Expert

Sales Meetings

Expert

Teamwork

Expert

B2B Sales

Expert

Youth Marketing

Expert

Time Management. Self-motivation.

Expert

Decision Making.

Intermediate

Ability to Work Under Pressure.

Expert

Communication.

Expert

Leadership.

Intermediate

Deadlines Meeting

Expert

Sales Meetings

Expert

Teamwork

Expert

B2B Sales

Expert

Youth Marketing

Expert

Social profiles

Languages

Arabic

Native Speaker

English

Intermediate

Hobbies and interests

volunteer work , socializing, jugging,