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تم إلغاء حظر المستخدم بنجاح
Kareem Majde, Marketing Officer

Kareem Majde

Marketing Officer·SSP Group plc (SSP EEME)

المملكة العربية السعودية

بكالوريوس, Information Technology & Computing

الخبرة العملية

مجموع سنوات الخبرة: 10 سنوات, 6 أشهر

Marketing Officer

يناير 2025 - حتى الآن

SSP Group plc (SSP EEME)

الرياض، المملكة العربية السعودية

يناير 2025 - حتى الآن

Sole marketing operator for 14 F&B outlets across 12 global brands and 5 terminals at KKIA. Matrix structure — coordinates across operations directors, brand partners, agencies, print vendors, and airport authorities (RAC & JEDCO).
▸ Plans and executes seasonal campaigns, LTOs, and promotional activations across all 14 outlets — managing the full marketing calendar for 12 global brands across 5 terminals simultaneously.
▸ Serves as brand guardian for all 12 global brands — the final checkpoint for every digital, print, POS, and OOH asset before deployment; owns all creative direction from agency briefing through to final approval.
▸ Manages all marketing communications with airport authorities (RAC & JEDCO) and brand partners — Pret A Manger, Burger King, KFC, Pizza Express, Caffè Nero, Eric Kayser — for every campaign activation, product launch, and seasonal promotion.
▸ Manages digital OOH screen content and creative rotation across 5 active terminals; produces all marketing materials bilingually in Arabic and English, driven by live flight schedules, footfall data, and daily sales performance.
▸ Led end-to-end marketing delivery for four outlet openings — Pret A Manger, Caffè Nero, Eric Kayser at KKIA Riyadh, and Jamie Oliver Kitchen at KAIA Jeddah — from pre-opening brand coordination and collateral through to launch-day execution.
▸ Originated “Food for Flight” — a flight-wave-timed grab-and-go retail concept built around live boarding schedules, converting high-density passenger traffic into incremental revenue by matching bundled offers to departure windows.
▸ Originated “Taste of Saudi” — a cultural positioning initiative embedding Arabic typography, local seasonal menus, and regional storytelling into international airport F&B brands, creating an authentic sense-of-arrival experience for domestic and international passengers.
▸ Develops joint promotional activations and commercial marketing partnerships with brand teams and airport operators; monitors competitor activity and reports performance weekly to 2 GMs and quarterly to the Board and CEO.
★ WON — FAB Awards 2025: Airport Foodhall of the Year · The Food Court — SSP Arabia, KKIA Riyadh
★ WON — FAB Awards 2025: Airport Restaurant Design of the Year · Eric Kayser — SSP Arabia, KKIA Riyadh
★ NOMINATED — FAB Awards 2025: Airport Coffee or Tea Shop of the Year · Caffè Nero — KKIA Riyadh
★ NOMINATED — FAB Awards 2026: Airport Coffee or Tea Shop of the Year — Gold · Pret A Manger — KKIA Riyadh
★ NOMINATED — FAB Awards 2026: Airport Casual Dining Restaurant of the Year · Pizza Express — KKIA Riyadh

مجال الشركة:
المطاعم وخدمات الطعام

Marketing & Social Media Manager

يناير 2023 - يناير 2025

Osama Group Abroad Recruitment

القاهرة، مصر

يناير 2023 - يناير 2025

▸ Built a 15-person marketing department from scratch — designers, copywriters, content creators, and a dedicated B2B lead-handling unit.
▸ Delivered 3× growth in qualified B2B leads through Meta, LinkedIn, and Snapchat funnels targeting corporate HR in KSA, paired with a real-time sales follow-up workflow.
▸ Built a full lead pipeline CRM in Google Sheets — multi-tab dashboard tracking every lead from first ad contact to contract signing, giving the team real-time visibility.
▸ Established a WhatsApp Business API system and built the company’s external presence from zero — website with live vacancies, B2B newsletter for KSA HR managers, and company profile for pitches and tenders.

مجال الشركة:
وكالات التوظيف

Marketing & Advertising Consultant

أغسطس 2024 - أكتوبر 2024

Heaven Travel

القاهرة، مصر

أغسطس 2024 - أكتوبر 2024

Consulting
▸ Built the brands social and paid strategy from scratch in a three-month engagement — re-engineering the Instagram and Facebook visual
identity around organic short-form travel video.
▸ Grew the channels fast — 940.9% follower growth, a 15, 200% surge in reach, and over 665% more video views in two months — through
trend-first content calendars.
▸ Ran competitive and SWOT analysis to shape the targeting, and delivered paid campaigns at a 10.47% CTR and 0.29 EGP CPC — well below
travel-sector benchmarks in Egypt.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & PR Manager

ديسمبر 2020 - يناير 2023

Omniyat Holding & Food Master

الكويت، الكويت

ديسمبر 2020 - يناير 2023

Managed integrated marketing across a diversified portfolio: 2 luxury hotels (Swiss-Belinn, Swiss-Belboutique), 6 restaurant chains, and a premium bespoke home furnishing brand (Marafi Villas) — reporting directly to the CEO. Led a 5-person team: paid media specialist, graphic designer, two social media executives, and a photographer/videographer.
▸ Rebuilt 6 restaurant brands from the ground up following COVID-19 lockdowns — reactivating dine-in operations, restructuring all paid campaigns, and recapturing market share while most competitors were still recovering.
▸ Delivered 68% year-on-year revenue increase across 2 luxury hotels (Swiss-Belinn, Swiss-Belboutique) and 6 restaurant chains through full-funnel campaigns on Meta, Snapchat, and TikTok.
▸ Managed KWD 90, 000/month combined budget — KWD 3, 000-5, 000 per restaurant brand for ongoing paid media and up to KWD 15, 000 per hotel campaign.
▸ Covered all team roles hands-on on peak days and ran dedicated e-commerce conversion campaigns for all 6 restaurant delivery channels — Meta and Snapchat ads end to end from audience setup through A/B testing.
▸ Managed full digital marketing for Marafi Villas — a premium bespoke home furnishing brand — including social media strategy, paid campaigns, visual identity, and consumer-targeted brand storytelling across Instagram and Facebook.

مجال الشركة:
المطاعم وخدمات الطعام

Public Relations & Social Media Senior Officer

نوفمبر 2018 - ديسمبر 2020

Commercial Bank of Kuwait

الكويت، الكويت

نوفمبر 2018 - ديسمبر 2020

▸ Contributed to the Guinness World Record “Biggest Money Draw” campaign — the bank’s highest-profile customer acquisition initiative, with budgets of KWD 250, 000-450, 000 per activation.
▸ Primary contact for all advertising agencies — from initial brief to final asset approval and launch, handling requests from across all bank departments.
▸ Managed all 6 official social channels (Instagram, Snapchat, LinkedIn, X, Facebook, YouTube) — content calendars, performance monitoring, and full regulatory compliance.
▸ Lead on-site producer, live-stream coordinator, and scriptwriter for C-suite events and nationwide corporate activations.
★ Guinness World Record "Biggest Money Draw" — Part of the Commercial Bank of Kuwait team that executed that mass customer acquisition campaign and nationwide event activation. One of the bank's highest-profile marketing initiatives.

مجال الشركة:
البنوك

Contact Center Senior Officer

ديسمبر 2015 - نوفمبر 2018

E-Care Division

الكويت، الكويت

ديسمبر 2015 - نوفمبر 2018

▸ Led a 20-person E-Care team handling all customer inquiries through digital channels — social media, live chat, and multi-platform
messaging — managing team scheduling, service quality, and complaint resolution.

مجال الشركة:
البنوك

التعليم

Arab Open University

يناير 2018

يناير 2018

بكالوريوس، Information Technology & Computing

الكويت

Al Mubarkia Secondary School

يناير 2010

يناير 2010

الثانوية العامة أو ما يعادلها، Science

الكويت

Skills

BRAND IDENTITY
Expert
BRAND IDENTITY
Expert
CONCEPTUALIZATION
Intermediate
CONCEPTUALIZATION
Intermediate
CREATIVITY
Expert
CREATIVITY
Expert
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MARKETING
Expert
MARKETING
Expert
MARKETING CALENDAR
Expert
MARKETING CALENDAR
Expert
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
STRATEGIC MARKETING
Expert
STRATEGIC MARKETING
Expert
BANKING
Intermediate
BANKING
Intermediate
BRAND COMPLIANCE
Intermediate
BRAND COMPLIANCE
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
MARKETING COMMUNICATIONS
Intermediate
MARKETING COMMUNICATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Using AI as Your SEO Assistant (NASBA)
Brand and Marketing Integration (NASBA)
Marketing Strategy: Competitive Intelligence (PMI)
Building High-Performance Teams (PMI)
Gemini Certified Educator
Google For Education
Nov 2025
Graphic Design Diploma
Cambridge IT skills (CID-IT) diploma

الهوايات والاهتمامات

Artificial Intelligence AI Education.Guitar player. Photography and Videography