Karim Masri

Planner

• Saudi Arabia
• My current job since March 2015

Assistant IT Manager at Deploying

• United Arab Emirates
• August 2011 to January 2015

Responsible for effective provisioning, installation/configuration operation, and maintenance of systems
hardware/software and related infrastructure. Participates in technical research and developmentto enable
continuing innovation within the infrastructure. Ensures that system hardware, operating systems, software
systems, and related procedures adhere to organizational values.Assistsprojectteams with technical issues in the
initiation and planning phases of our standard project management methodology. Activities include the
definition of needs, benefits, and technical strategy research & development within the project life-cycle
technical analysis, design and support of operations staff in executing testing and rolling-out the solutions.
Aug, 2012-2015 Ghana, Tema
IT consultant
Providing comprehensive system support, configuration, maintenance, and training for IT stuff.
Assigned a project to Engineering team to deploy a full telephony solution across 7 sites increased
presence, and mobility telecommunications services and provided additional, advanced features.
Updating all branches infrastructure

Network Administrator at Lebanon

• United Arab Emirates
• November 2008 to January 2010

accounts at General Motors, IKEA, Al Rajhi Bank, Marina Home

• to

handled accounts: Fuchs Oil, Hisense.
• Examining clients’ businesses to get to know their brands and understand their objectives.
• Producing cohesive and intelligent plans to bring success to campaigns.
• Generating original ideas with other members of the team.
• Social media planning and trafficking.
• Extensive knowledge of social media advertising to create ad budget and placements.
• Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.
• Identifying potential problems and devising ways to rectify them.
• WorkdirectlywithAdOperationsManagertoperformallaspectsoftrafficmanagement, including
implementation, testing, deployment, delivery, and optimization of ad campaigns from clients and ad
networks.
• Perform QA for all clients’ campaigns.
• Develop optimization strategies on a campaign-by-campaign basis to maximize both yield and advertiser
performance.
• Ensure smooth delivery of campaigns by maintaining and distributing pacing reports
• Trafficking, managingplacementsanddeliveryofdisplayadsusingadvancedtargetingtactics, i.e.
retargeting, behavioral.
• Organize and evaluate SEM campaign reports.
• Conduct tests to optimize keywords on a regular basis.
• Work to optimize conversion rates for various PPC projects.
• Test Google Ad words for highest quality score.
• Design and execute PPC campaigns on a variety of networks.
• Facilitate campaign adjustments in coordination with team member.
• Developandmanage online marketingcampaignsforeffectively drivingbrandawareness, engagement
and traffic to social media pages.
• Enhancing digital creatives along with company’s stationery design.