Director, Strategy & Business Development
EF Education First
Total years of experience :16 years, 11 Months
Highlights:
♦ Led the B2B/B2G sales division in Saudi from scratch into a multi-million revenue stream.
♦ Signed 4 major accounts in 2013 and achieved 46% YoY growth in 2014.
♦ Developed the go-to-market strategy and designed the sales cycle with all its related procedures.
♦ Recruited, trained and built the sales team across 4 regional offices.
♦ Providing consultancy in the areas of Training, HR and Organizational Development.
♦ Currently leading EF's work with the Saudi government and a number of large businesses by overseeing the design and implementation of large-scale educational programs ranging from cloud solutions to tailored programs in oversees locations and covering thousands of users and learners.
EF Education First
• Founded in 1965, EF Education First is the world's largest international education company with a network of 490 offices and schools in more than 52 countries including 40, 000 teachers and staff.
• Our language learning solutions for corporates and public sector including our state of the art online business English school helps more than 1, 500 of the largest organizations around the globe, public and private, from governments and military services to multinationals and large businesses.
• EF helps millions of people with their language learning needs, was named the official language learning services supplier in 3 Olympics and was chosen by the United Nations to be their language learning partner.
♦ Co-founded and moderated "Smart Riyadh Hackathon" an entrepreneurship competition series at the Riyadh Chamber of Commerce; The three winning ideas got initial funding by the Chamber and were discussed at Shaping Davos 2015.
♦ Co-founded "Stand out!" partnering with universities to guide thousands of university students on CV creation, interviewing skills and career planing.
♦ Participated in organizing "AStepAhead" the largest female career conference/fair in Saudi.
♦ Participated as a Mentor in Rawabi-HRDF’s talent exhibition.
♦ Elected as a Curator for 2015.
♦ Awarded for the highest sales achievement and the highest number of activities in my category for two years in a row 2011 and 2012.
♦ Achieved 36% YoY growth in 2012 and 118% of sales quota.
♦ Managed key enterprise accounts in different verticals including Public Sector, Financial Services, Pharma, Hospitality and Retail.
♦ Developed long-term relationships with CxOs through a consultative selling approach.
♦ Acted as an HR, Recruitment, Talent Management and Organization Development consultant.
♦ Led prospecting and service delivery by supervising an Account Executive & a Telemarketer.
♦ Developed and implemented marketing strategies and the annual advertising campaign.
♦ Assisted in launching SanGiorgio® brand.
♦ Worked closely with major marketing agencies and mass media channels.
♦ Managed all tasks concerning advertising for the group's product range.
♦ Identified business opportunities and planed strategic initiatives.
Albilani Group
Founded in 1965, Albilani Group introduced the first automatic washing machine to the Middle East back in 1977 and still ranks among the top 100 largest businesses in Syria.
♦ Afkar, the Arabic word for "Ideas", was a social initiative that was committed to positively impact the lives of the members of the community by addressing the most pressing issues in their daily lives.
♦ The project had a 3 stages cycle that starts with ideas generation by the initiative participants, then voting to agree on a specific idea and then the execution.
♦ Afkar initiative's projects ranged from handcrafts fair for micro businesses to a small-scale food bank.
Highlights: \n• Played an essential role with introducing the company to a new regional market. \n• Contributed to market research and surveys in order to determine the potential of the market and the targeted clients. \n• Participated directly in clients' visits and negotiations. \n• Managed to penetrate the market, made deals and contracts with major clients in the new market. \n• Followed up on the execution of the assigned contracts. \n \nSitech Solutions \nAn IT trusted partner providing software solutions and web development services to hundreds of corporates across the Middle East.
I have earned a seat at the ILO KAB programme through a selection process in partnership with Shabab Project.
The programme focused on:
♦ Entrepreneurship and Enterprise Social Responsibility.
♦ Starting and operating a successful enterprise.
in Vancouver, Marrakech, Los Angeles, Seattle, San Francisco, San Diego, Santa Barbara, Toronto, Boston, New York, Washington DC, Atlanta and Miami.
• Apply the successful 5 Steps to consultative selling. • Identify real decision makers in a complex organization. • Design and employ strategic questioning skills.
Some of the subjects covered: • Strategic Management • International Marketing • Macro and Microeconomics Analysis • International Business Management • Consumer Behavior • Organizational Development • Human Resources Development • Financial Management • Project Management • Management Information Systems
• Sales and Marketing Planning • Personal Strategic Planning
