كريم فكرى السيد

KSA-Sales Manager في MunchBox

• المملكة العربية السعودية - جدة
• أشغل هذه الوظيفة منذ يناير 2024

Managing the company business with Main distributor (Tamer Arabia) and Multiple
channels cross KSA:
- Developing and executing channel-specific sales plans and initiatives to drive
business growth and achieve sales targets.
-Monitoring, analyzing market share, customer preferences, and competitor
activities to identify opportunities and make informed strategic decisions.
-Managing the relationship with Tamer Arabia as the main distributor, ensuring
effective collaboration, timely order fulfillment, and resolving any issues or
challenges that may arise.
- Building and nurturing relationships with key decision-makers in other channels,
such as retailers, wholesalers, to expand market reach and increase sales
opportunities.
- Monitoring and optimizing sales performance metrics, such as revenue, gross
margin, sales rates.
-Implementing effective trade marketing and promotional activities to enhance
brand visibility, drive product demand, and increase market share.

Sales Manager في AgroPlus- Egypt (Ludwik)

• مصر - القاهرة
• أكتوبر 2021 إلى يناير 2024

Agroplus (Ludwik) Sales Manager
Cairo, Egypt.
October 2021 - January 2024. (2.2 Years)
Managed multiple channels (Traditional Trade, MT, E-commerce & Wholesale) by
monitoring team performance vs targets, trade execution, distribution metrics.
- Track team's performance in achieving monthly sales targets by channel and
account, Provide guidance and support to the team in optimizing promotional
spend and product mix to drive net revenue growth.
-Increased brand market share from 28% to 40% at top retail in 2022.
-Developed and implemented strategies for distribution to ensure uninterrupted
product availability in the market, avoiding customer penalties and low service
levels.
-Ensured adherence to company policies regarding collection and credit facilities.
-Implemented innovative strategies to address competitor pricing while
maintaining channel net revenue guidelines.
-Monitored and facilitated negotiations, ensuring timely signing of BDA (Contracts)
with Key Accounts in line with (AOP).
-Optimized promotion spend by reducing the depth of promotions and replacing
them with normal SKUs to maximize net revenue.
-Collaborated with Marketing and Logistics teams to ensure timely order delivery

Sales Manager في Masafi Co. LLC

• الإمارات العربية المتحدة - دبي
• مايو 2019 إلى مارس 2021

Senior Key Account & Execution Manager في Middle East & North Africa Beverage Company (Pepsi – Cola)

• المملكة العربية السعودية - جدة
• يوليو 2016 إلى مايو 2019

MT Section Head في Middle East & North Africa Beverage Company (Pepsi – Cola)

• المملكة العربية السعودية - جدة
• أبريل 2012 إلى يونيو 2016

Key Account Executive في Middle East & North Africa Beverage Company (Pepsi – Cola)

• المملكة العربية السعودية - جدة
• مايو 2009 إلى مارس 2012

null

Sales supervisor في PepsiCo

• مصر - طنطا
• مايو 2006 إلى أبريل 2009