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Karim ElKari, Senior Manager-Marketing

Karim ElKari

Senior Manager-Marketing·DAMAC Properties

United Arab Emirates

Bachelor's degree, Business Marketing

Work experience

Total years of experience: 12 years, 0 months

Senior Manager-Marketing

February 2014 - June 2014

DAMAC Properties

United Arab Emirates

February 2014 - June 2014

Feb 14 - Present DAMAC Properties Dubai - UAE
Senior Manager-Marketing

Job Description: • Sole Manager in charge of KSA, Kuwait, Bahrain, Qatar, Jordan, Lebanon
& Iraq.
• Reporting to SVP Marketing & MD.
• Responsible of UAE new project launches depending on Load of other
markets.
• Strategizing marketing campaigns from a Creative approach & a 360
Media strategy with close control on budget.
• Organizing Road shows to boost sales in the GCC Region.
• Liaising with the SVP's of Sales, Projects, architectures, Interior design,
corporate communications, leads teams & Call Centers.
• Creating with the help of the in-house designers all creative work while executing all touch points from Arabic translation to radio recordings to
exterior rendering of the buildings to finalizing artworks and sending all
material to relevant suppliers.
• Finalizing fact sheets with actual leads Vs sales #'s to close each
campaign.
• Quick turnaround for launches that doesn't exceed 4 days lead time!
Company industry:
Real Estate
Job role:
Marketing and PR

Senior Account Director

October 2012 - January 2014

Jeddah - KSA

France

October 2012 - January 2014

Oct 12 - Jan 14 JWT Jeddah - KSA
Senior Account Director

Brands: Nokia, Redbull, ITG (Imperial Tobacco Group), Moussy, Ana Eve,
Emaar Clock Tower-Makah, Emaar Square Jeddah, Godiva
Chocolate, King Abdallah Economic City, Mars Activation & Unilever Activation.
Job Description: • Leading a team of 7 members.
• Reporting to the MD.
• Strategic leadership in shifting the business to higher standards.
• Negotiation of local agency FTE"s with Global office.
• Close monitoring on financial targets.
• Monitoring the success of the campaign as it runs, suggesting changes & improvements if necessary.
• On ground activation/events playing a major role as part of our scope of work.
• Contributing & working closely with the MD on new business pitches.
• Working closely with the MD on the structure of the Account
Management department.
• Advising Media agencies on channel thinking and mediums.
• Working closely with the Digital head of planning on aggressive Digital
proposals.
Company industry:
Construction & Building
Job role:
Marketing and PR

Account Director

April 2010 - October 2012

Jeddah - KSA

France

April 2010 - October 2012

Apr 10 - Oct 12 JWT Jeddah - KSA
Account Director

Brands: Nokia, STC, Moussy, Autozone (A new One Stop Car shop in KSA),
Ana Eve, Emaar Clock Tower-Makah, Arrow Juice (Mizo & Tono),
Godiva Chocolate
Job Description: • Leading a team that consists of 5 members.
• Reporting to the MD.
• Strategic leadership in shifting the business to higher standards.
• Helping the clients in formulating their agency briefs.
• Close monitoring on financial targets.
• Implementing campaigns - working with a media partner, activation arm,
PR firm & social media moderator.
• Monitoring the success of the campaign as it runs, suggesting changes & improvements if necessary.
• On ground activation/events playing a major role as part of our scope of work.
• Major contribution to new business pitches.
• Lead on proposals for special retail unit structure.
Company industry:
Construction & Building
Job role:
Marketing and PR

Account Director

December 2007 - March 2010

Jeddah - KSA

United Arab Emirates

December 2007 - March 2010

Dec 07 - Mar 10 JWT Dubai - UAE
Account Director
Brands: Nokia-LGCC
Job Description: • Lead the Lower Gulf Sales Unit that consists of 4 members.
• Reported to JWT MENA on all campaigns.
• Strategic leadership in launching all Nokia campaigns.
• Managed Client's budget to not exceed the allocated figures.
• Dedicated to maintaining high quality standards and a remarkable
capacity to work under pressure.
Company industry:
Construction & Building
Job role:
Marketing and PR

Regional Account Manager

December 2005 - December 2007

United Arab Emirates

December 2005 - December 2007

Dec 05 - Dec 07 JWT Dubai - UAE
Regional Account Manager

Brands: Unilever team (LUX, Sunsilk & Close Up)
Aujan (Base energy drink & HANI Juice)
Job Description: • Contributed in developing effective advertising strategies.
• Coordinated with the region (NAMET) on all requirements and campaigns.
• Reported to the global team and executing all necessary requirements.
• Coordinated with our media buying unit on all Initiatives.
• Monitoring & analyzing all competitors' activities.
• Preparation of financial reports.
• Assigning tasks for the account executive in the team.
Job role:
Sales

Senior Account Executive

March 2005 - December 2005

United Arab Emirates

March 2005 - December 2005

March 05 - Dec 05 JWT Dubai - UAE
Senior Account Executive

Brands: Samsung & Diageo (Smirnoff & Guinness)
Job Description: • Major role in the development of the Samsung campaigns and the development of both commercial executions and BTL (In-store POS & Displays)
• Reported to the Global headquarters on all local & regional activities.
• Coordinated with JWT MENA local offices on all GMO (Global marketing
operations) campaigns.
• Preparation of creative & job briefs for tactical initiatives based on
Client's objectives.
Job role:
Accounting and Auditing

Account Executive

July 2003 - March 2005

Advertising & Marketing Consultants

United Arab Emirates

July 2003 - March 2005

July 03 - March 05 Advertising & Marketing Consultants Dubai - UAE
Account Executive
Job Description: • Sole account handler for Al Habtoor Motors (Mitsubishi, Bentley & Aston
Martin), Brietling Watches, Al Ansari Exchange & Subway.
• Handeled the day to day interaction with Clients.
• Kept senior management informed of the work evolution and budget
spent throughout the whole year.
• Monitored all the competition activities & informed the client accordingly.
Company industry:
Advertising
Job role:
Accounting and Auditing

Sales Executive (Sports)

November 2002 - June 2003

First Management Group Consultants

United Arab Emirates

November 2002 - June 2003

Nov 02- June 03 First Management Group Consultants Dubai - UAE
Sales Executive (Sports)
Job Description: • Developed, organized and handled events such as sports events.
• Prepared event presentations & proposals.
• Convinced sponsors to contribute and be part of a certain planned event.
Job role:
Sales

Account Executive (trainee)

February 2002 - May 2002

TMI-J Walter Thompson

Lebanon

February 2002 - May 2002

Feb 02 - May 02 TMI-J Walter Thompson Beirut - Lebanon
Account Executive (trainee)
Job Description: • Given an overview of account management functions.
• Exposed to TTB (Thompson Total Branding)
• Monitored audio-visual and press release campaigns.
• Observed preparation of presentations.
• Assisted account managers on Libby's & X-tra juices.
Company industry:
Advertising
Job role:
Marketing and PR

Education

Lebanese American University

March 2002

March 2002

Bachelor's degree, Business Marketing

Lebanon

Fall 98 - Spring 02 Lebanese American University - Beirut, LB Bachelor of Arts in Business Marketing

Rawdah High School

March 1997

March 1997

High school or equivalent, Bacc 2

Lebanon

Fall 82- Spring 97 Rawdah High School - Beirut, LB Lebanese Baccalaureate II Literary

Skills

Guiding
Expert
Guiding
Expert
Building Relationships
Expert
Building Relationships
Expert
Leading People
Expert
Leading People
Expert
Strategic Thinking
Expert
Strategic Thinking
Expert
Solution Oriented
Expert
Solution Oriented
Expert
ACCOUNT EXECUTIVE
Expert
ACCOUNT EXECUTIVE
Expert
ACCOUNT MANAGER
Expert
ACCOUNT MANAGER
Expert
BUDGET
Expert
BUDGET
Expert
CLIENTS
Expert
CLIENTS
Expert
EXCEED
Expert
EXCEED
Expert
NOKIA
Expert
NOKIA
Expert
PR
Intermediate
PR
Intermediate
PROPOSALS
Expert
PROPOSALS
Expert
RETAIL
Expert
RETAIL
Expert
SALES
Expert
SALES
Expert
Guiding
Expert
Guiding
Expert
Building Relationships
Expert
Building Relationships
Expert
Leading People
Expert
Leading People
Expert
Strategic Thinking
Expert
Strategic Thinking
Expert
Solution Oriented
Expert
Solution Oriented
Expert

Languages

Arabic

Expert

English

Expert

Hobbies and interests

sports in general, travelling, socializing, movies and new technology