Digital Marketing Manager & Marketing analayst
infosec4TC
Total des années d'expérience :6 years, 0 Mois
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Expertise in International Marketing, International SEO, International Sales & Marketing, and Online Campaign Management
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Develop a solid digital & performance marketing strategy by studying economic indicators
- tracking changes in supply and demand
- Identifying customers and their current and future needs and monitoring the competition
- Execute the digital marketing strategy and closely monitor the KPIs
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns to ensure KPIs are effectively met
- Develop and manage digital prospecting and remarketing campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies through digital marketing
- Plan, execute, and measure experiments and conversion tests
- Identify critical conversion points and drop-off points and optimizes user funnels
- Manages the entire digital marketing department's operational operations requirements by
scheduling and assigning employees and following up on work results.
- Develop digital marketing staff by providing information, educational opportunities, and
experiential growth opportunities
- Design and oversee digital prospecting and remarketing initiatives.
- Formulate marketing strategies for various projects, encompassing company websites and social media platforms.
- Spearhead Facebook and Instagram ad campaigns, managing everything from conceptualization and budget
- allocation to selecting appropriate ad formats.
- Launch search and display ad campaigns on Google.
- Design and implement effective LinkedIn marketing campaigns.
- Evaluate the success of each social media campaign and ad initiative.
- Analyze collected data to gauge the efficacy of campaigns.
- Aggregate data from diverse sources, such as industry verticals, competitive benchmarks, and third-party data, to
- conduct comprehensive analyses.
- Cultivate deep expertise in chosen industry verticals, understanding their marketing techniques and consumer
- digital media interactions across multiple channels.
- Act as a customer advocate, providing feedback on our main platform, services, and sales approaches.
- Execute email marketing and direct mail strategies.
- Collaborate closely with the sales department to develop and roll out programs.
- Design and implement robust lead generation strategies.
(how to deal with data , calculate CPA,CPC, and more excel and analytics modules to get deal with sales Data)
Google ads search certificate represented from Google
Social media management certificate
Social media marketing professional certified from meta
* 2005 - 2009 Faculty of Commerce * B.Sc. in Business Administration
VB6 VB.Net SQLSercer C# ASP.Net ORACLE
International Computer driving Licence
