GENERAL MANAGER
Saad AL Rasheed Trading Group
Total years of experience :24 years, 2 Months
Responsibilities
- I’m responsible for researching and developing potential opportunities and planning and implementing new business plans & Strategies. As well as manage both the functional & Operational & Supporting departments & internal staff and perform managerial duties to meet the company's operations goals.
- Develop and maintain a consistent corporate image and ensure that the brand is well-communicated across all on/offline channels
- Manage all social media channels, strategy, and activity and ensure that they are generating leads for sales channels
- Develop, implement and manage sales forecasting activities, targets, sectors, markets, and territories and set performance goals, Identify and understand client’s business needs and objectives to develop marketing and sales campaigns to achieve company objectives
Impact:
- Developed all products display in 6 branches which impact the company image positively & increase sales by 25%
- Developed the internal sale force by coaching them through intensive sales courses which boost their sales skills & increase customer satisfaction
- Developed and expand the electronic existence for the company products through activating e-commerce well-known platforms such as noon & Amazon & Pick
- Developed the product content in Arabic & English on all electronic platforms
- Set a commission strategy that encourages the sales force to fight for more sales
- Set the company's Administrative policies to regulate the internal relations between the company and employees
- Set a follow-up & reporting strategy to monitor sales performance monitor 16 salesmen & 6 branches in Riyadh & Jeddah on daily bases
Responsibilities
- Develop and maintain a consistent corporate image and ensure that the brand is well-communicated across all on/offline channels
- Develop, implement and manage sales forecasting activities, targets, sectors, markets, and territories and set performance goals, Identify and understand client’s business needs and objectives to develop marketing and sales campaigns to achieve company objectives
- Manage all social media channels, strategy, and activity and ensure that they are generating leads for sales channels
- Maintain all internal Marketing & Sales operations and ensure healthy communication between all functional & supports departments
Impact:
- Developed and implement a successful marketing strategy to ensure leads generation for 6 branches with 34 salesmen on daily bases through all online social media channels
- Expand the electronic existence all over all electronic channels Facebook/Instagram/Google/ What’s App/ E-mail campaigns
- Boost the payment methods and sign 29 joint venture with national and internal banks and other financial entities such as Abdul Alatif Jamil finance
- Reset the market positioning for a car Model from 8 seats MPV for individuals to be a successful side investment project and opportunity for individuals to impact the sales with a 40% sales increase from this car model
- Developed the internal sale force by coaching them through intensive sales courses which boost their sales skills & increase customer satisfaction
- Design, Develop & Launch Eagle Pro 7 seats SUV car and boost
- Set the first & only 7 years warranty in Egypt for this car model which boosts its sales records by 35%
- Set a commission strategy that encourages the sales force to fight for more sales
- Set a follow-up & reporting strategy to monitor sales performance monitor 34 salesmen & 6 branches on daily bases
- Achieve number 1 Ranked all over the Middle East in 2020 and honored by DFSK head Quarter in China by selling 3000 units
Responsibilities
- Plan and implement short-term and long-term Strategic Master Plan Marketing communications & Sales strategic annual plan
- Develop, implement and manage sales forecasting activities, targets, sectors, markets, and territories and set performance goals, Identify and understand client’s business needs and objectives to develop marketing and sales campaigns to achieve company objectives
- Develop the agency marketing Communication Master Plan from stroking the strategy to execution, it limited by the approved budget, and frame it with a time plan
- Develop an action plan for the agency's marketing & Sales operations to ensure sales records achievement
- Collaborating with cross-functional teams - from creative, IT, and production to product marketing to produce effective promotional material
Impact:
- Develop the Agency's Arabic & English Content… Write, edit and proofread engaging communications including advertising copy, email, website, and social media content, media responses, speeches, and more
- Develop & Launch the agency website and all social media channels
- Expand the agency clients’ network to cover all governmental entities and succeed to win more than 35 governmental tenders with the Ministry of Communication & other respectful entities
- Expand the agency's private business sector and succeed to sign annual contracts with more than 10 top market leaders in Real Estate, FMCG, Tourism & Retail with more than 25 Mil/per year
- Develop a professional team of 45 employees and coach them on how to manage more than one account on one hand
Tasks & Responsibilities:
- Planning & setting up the organizational chart for the marketing communication department
- Setting up tasks & Responsibilities for all internal division heads & specialists inside the department
- Develop an annual marketing communication plan (on, and offline) in conjunction with the sales department
- Tailor media communication plan to ensure media coverage for the annual plan
- This should detail the year’s activity to meet agreed company objectives
- Tailor reporting strategy to ensure a clear image for all marketing communication activities in front of the top management
- Monitor all division work performance and progress on daily bases
Impact
- Developed the 1st spare parts online shopping with delivery in Egypt
- Developed the Egyptian website for Bosch Egypt
- Developed and activate all social media channels on Facebook and Instagram - Demonstrate technical communication & marketing skills and company product knowledge
- Manage an effective, efficient, and productive Marketing Communication Department by ensuring that the appropriate structures, systems, competencies, and values are developed
- Proactively establish and maintain effective working team relationships with all support divisions/departments
- Monitor all division's work performance and progress on daily bases by teaching them all their responsibilities and supporting them with the information needed for positive results ISA
- Develop the company products’ marketing communication and the company’s services to the right market whether B2B or B2C
- Develop an annual marketing plan (on, and offline) in conjunction with the sales department
- Develop a communication strategy for potential strategic partner relationships for product lines
- Develop effective team communication throughout the marketing divisions through the application of suitable reporting systems and structures and the identification and provision of appropriate training
Role Summery
To be responsible for planning, Executing and maintaining marketing strategies, Campaigns B2B & B2C to help sales department to achieve its annual targets
To Build up the Department Organizational Chart and set annual tasks & responsibilities for each employee reflected on KPIs parameters quarterly and annually for each member of the department
Market monitoring including Evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed
To oversees all marketing, advertising and promotional staff and Campaigns activities
Portfolio
- Guinness World Records Achievement: “The Longest Cheese Puff in the World”
- New Packaging for all 1 Riyal products as a step for New Brand building up to be announced on Jan 2015
- Business Development new strategy to go with our products in the Hij & Umrah meals Sector
Role Summery
- To be responsible for developing and maintaining marketing strategies to meet agreed company objectives
- To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
- To oversees all marketing, advertising and promotional staff and Campaigns activities.
Responsibilities:
- Responsible for the marketing of company products and services to the right market whether B2B or B2C.
- Develop an annual marketing plan (on, off line) in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
- Budget management. To deliver all marketing activity within the agreed budget.
- Demonstrate technical marketing skills and company product knowledge
- To direct marketing staff where budgets are devolved
- To manage all aspects of print production, receipt and distribution
- Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed
- Develop Disease Management analyses of therapeutic areas of relevance, and strategic assessments of the company’s products in KSA market
- To analyze potential strategic partner relationships for product lines
- Ensure effective team communication throughout the marketing divisions through the application of suitable reporting systems and structures and the identification and provision of appropriate training
- Monitor all divisions work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA
- Create tasks and responsibilities form for 5 divisions and manage their performance as give a KPIs for each division and its supervisors and officers
Portfolio:
- Brain New Identity has been Tailored and created for Aryaf Bakeries
- Business Development New Project has been implemented for meals sector in the Company
Ensure company’s pro-activity and response to prospective clients
➢ Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking
individual contributors and their accomplishments.
➢ Locates or proposes potential business deals by contacting potential partners; discovering and exploring
opportunities.
➢ Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials;
evaluating options; resolving internal priorities; recommending equity investments.
➢ Develops negotiating strategies and positions by studying integration of new venture with company strategies and
operations; examining risks and potentials; estimating partners' needs and goals.
➢ Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract
requirements with business operations.
➢ Protects organization's value by keeping information confidential.
➢ Updates job knowledge by participating in educational opportunities; reading professional publications;
maintaining personal networks; participating in professional organizations.
➢ Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring
opportunities to add value to job accomplishments
➢ Develop new business relationships, and ensure business growth
➢ Increase year on year annual target invoiced revenues
➢ Introduce company to potential clients through direct communications via diversified channels
➢ Create and develop all clients’ proposals, contracts and any further documentation, following the
company’s guidelines
➢ Respond to tenders and requests for information in a timely manner
➢ Interact effectively with other departments including the account management and technical team
when handing over campaigns ensuring full and correct brief in all aspects of the sale
➢ Keep abreast of issues affecting the company’s and collecting competitor intelligence information
Responsibilities
Project Manager for “Tivoli Dome “The Largest Food Court in the World” on the 26th of November 2010
Portfolio
Conduct periodical market and marketing research for the educational sector with a main focus on the graduate,
undergraduate studies. This research analyzes the market and is being used as a base for our yearly marketing,
PR & communications plan
➢ Spot different types of business community’s events for potential opportunities in order to increase awareness
and interact with the corporate community
➢ Design a dynamic Access database to serve the NU continuous awareness plan
➢ Collect detailed information about the business community (National, Multi-National organization, GOs, NGOs...)
➢ Develop a broad electronic mailing list for sorted by sector. This database helps NU Marketing Department to
address different sectors with relevant programs.
➢ Develop and design the NU monthly newsletter
➢ Communicate NU newsletter to target audience electronically
➢ Monitor Student Unions activities in governmental and private universities for potential opportunities
➢ Develop an annual campaign to position NU as the supporter of qualified fresh graduates who are likely to
pursue a master’s degree. This PR campaign is a main tool to be in direct contact with its target audience from
this sector
➢ Prepare and implement the campaign in all its different phases
➢ Conduct thorough analysis to evaluate the campaign and estimate any upcoming key public trends in the
educational market
Start up the marketing department for three Educational Establishments: Modern University for Technology &
Information (MTI), University of District of Columbia (UDC), Modern Academy for Management (MAM)
Set the marketing objectives, and strategy and accordingly build expedient communication messages.
Develop and execute MTI PR & Marketing campaign for summer, winter, and spring 2006.
Set up the four-year PR & communication strategic plan for the three educational establishments.
Projects portfolio:
- Generate the “Modern TV channel Idea “Modern Sport” to be a competitive advantage for Modern University
- Target was 480 Students per year as achieved was 3429 Students by the half of the campaign
Design and implement a CIC marketing campaign by approaching the proper market segment.
➢ Tailor a media campaign in order to meet the organization’s marketing objectives.
➢ Design & settle a wide and diversified public relation network.
➢ Supervise the graphics department, the hostel, and the students' activities department.
Portfolio:
- Launch Tamer Hosni Campaign for the Movie "Sayed EL Atefi" as it was my idea to bring the movie to be cast in the College Campas
Responsible for the extraction the production of the Tantalite substance.
➢ Develop a mechanism that increased the production from 6 kg/hour to 18kg/hour.
➢ Adjust and modify the whole extraction and production system
➢ Decrease operations’ expenses to thirty five percent less, and promoted to Site Manager then area manager
for four sites/mines.
➢ Portfolio
➢ After two months of the operations process modification proposed by me, expenses were cut by forty thousand
dollars/ month, and production rate doubled to 300%
➢ The company has owned market share in a regional term in Congo, Uganda, Kenya, Burundi, South-Africa and
central Africa
➢ In months, I have been promoted to be area manager
ليسناس اداب قسم اداب تاريخ سياحي
thanaweya Amma
