karim raafat ali, regional key accounts manager

karim raafat ali

regional key accounts manager

abuljadayel beverages

Lieu
Egypte - Le Caire
Éducation
Master, marketing
Expérience
20 years, 10 Mois

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Expériences professionnelles

Total des années d'expérience :20 years, 10 Mois

regional key accounts manager à abuljadayel beverages
  • Arabie Saoudite - Dammam
  • Je travaille ici depuis février 2015

Consumers’ development reporting directly to the national key accounts sales manager, advising on profits, losses and plans for sales and profit increase.
 First I was responsible for key accounts only
 Supervisor of 20+ employees, including supervisors, sales representatives, as well as warehouse administrators, finance group team and merchandisers.
 Charged in the supervision of covering key accounts, grand stores, small stories, discounters, etc…).
 Ensuring the effective achievement of distribution/volume and visibility objectives.
 Developed and implemented a plan which significantly increased client revenue and sales per client.
 Ensuring that the customers are working within sales plan parameters.
 Ensuring that the sales team possesses acceptable levels of work related knowledge and skills.
 Setting of sales strategy and programs. Developing and improving the sales team performance, and establishing good relations with the customers.
 Supervision of account delivery schedule and payment terms to be on time.
 Charged with the handling of new customer accounts and focusing on the updated business development to increase our share in the Egyptian markets.
 Selling of all brands to all segments in field and focusing on the key account and grand stores to upgrade the business and achieve sales targets.

 Evaluate the consumers at the end of moth and make the fixed promotion and controlling the accurate promotion
 Follow up the Key Accounts Contracts with applying the corrective measures
 Make a network with all the key persons of consumers
 Develop the display
 Expand targets breakdown analysis for consumers
 Follow up the sales supervisor and manage&coach them
 Follow up supervisor merchandisers
 Follow up the stocks
 Follow up the key persons in chains and applying the KPI’S

national modern trade manager à الصباح للصناعات الغذائية
  • Egypte - Le Caire
  • mars 2014 à février 2015

Consumers’ development reporting directly to the national sales manager, advising on profits, losses and plans for sales and profit increase.
 First I was responsible for key accounts only and I have been promoted to be responsible for Modern Trade (Key accounts, Retail and horica).
 Supervisor of 20+ employees, including supervisors, sales representatives, as well as warehouse administrators, finance group team and merchandisers.
 Charged in the supervision of covering key accounts, grand stores, small stories, discounters, etc…).
 Ensuring the effective achievement of distribution/volume and visibility objectives.
 Developed and implemented a plan which significantly increased client revenue and sales per client.
 Ensuring that the customers are working within sales plan parameters.
 Ensuring that the sales team possesses acceptable levels of work related knowledge and skills.
 Setting of sales strategy and programs. Developing and improving the sales team performance, and establishing good relations with the customers.
 Supervision of account delivery schedule and payment terms to be on time.
 Charged with the handling of new customer accounts and focusing on the updated business development to increase our share in the Egyptian markets.
 Selling of all brands to all segments in field and focusing on the key account and grand stores to upgrade the business and achieve sales targets.

 Evaluate the consumers at the end of moth and make the fixed promotion and controlling the accurate promotion
 Follow up the Key Accounts Contracts with applying the corrective measures
 Make a network with all the key persons of consumers
 Develop the display
 Expand targets breakdown analysis for consumers
 Follow up the sales supervisor and manage&coach them
 Follow up supervisor merchandisers
 Follow up the stocks
 Follow up the key persons in chains and applying the KPI’S

national key accounts supervisor à lunapac for trad
  • Egypte - Le Caire
  • novembre 2012 à mars 2014

 consumers development
 evaluate the consumers at the end of moth and make the fixed promotion and controlling the accurate promotion
 follow up the Key Accounts Contracts with applying the corrective measures
 make a network with all the key persons of consumers
 develop the display
 expand targets breakdown analysis for consumers
 write the daily market reports and competitors activities
 follow up the sales representatives and manage them
 follow up supervisor merchandisers
 follow up merchandisers
 follow up the stocks
 Follow up the key persons in chains and applying the KPI’S

senior key accounts à lavachkirite
  • Egypte - Le Caire
  • mars 2009 à octobre 2012

• order taker and/or make orders
• consumers development
• controlling the orders with decrease or increase
• evaluate the consumers at the end of moth and make the fixed promotion and controlling the accurate promotion
• follow up the Key Accounts Contracts with applying the corrective measures
• make a network with all the key persons of consumers
• develop the display
• expand targets breakdown analysis for consumers
• write the daily market reports and competitors activities
• follow up the sales representatives
• follow up merchandisers
• follow up the stocks
• follow up the key persons in chains and applying the KPI’S (key performance indicator )
• collect cheques and check it with the accountants

Events Executive à Light Moon
  • Egypte - Le Caire
  • octobre 2007 à janvier 2009

Events Executive (October 2007 - 2009)
Light Moon for Marketing Services & Events Management
Coordination, implementation & management of the following campaigns: 1 PepsiCo Inc. - Metro market chains
1 British American tobacco - North Coast
1 Kraft - Greater Cairo Wholesales sector
1 Gillette razors and blades - Master Rest
1 Scips paints - Heliopolis Club

Project Manager à My Card Egypt Covering
  • Egypte - Le Caire
  • juillet 2003 à septembre 2007

Project Manager (July 2003- September 2007)
My Card Egypt Covering the following duties: 1 Research and analyze other comparable organizations / competitors
2 Evaluate, coordinate and implement plans to test packing and identify where improvements can be made
3 Schedules and written reports for management to evaluate

Éducation

Master, marketing
  • à west brook university
  • décembre 2014
Baccalauréat, feasibility study and evaluate project
  • à Cairo University
  • janvier 2010

Diploma in feasibility study and evaluate project -Cairo University (from2009-2010)

Baccalauréat, Foreign trade
  • à Helwan University
  • janvier 2009

Bachelor of commerce - Helwan University / Foreign trade Department 2009

Etudes secondaires ou équivalent,
  • à Alorman Language School
  • janvier 2003

School Certificate: Graduated from Alorman Language School

Specialties & Skills

Managing Groups
Sales Growth
Response Analysis
Communication Tools
KEY ACCOUNT
MARKETING
PROJECT MANAGER
SALES REPRESENTATIVE
SEARCH ENGINE
PACKING

Langues

Anglais
Expert

Adhésions

khaled ibn el waleed libaray
  • always
  • January 2005

Formation et Diplômes

iICDL (Certificat)
Date de la formation:
January 2010
Valide jusqu'à:
June 2010