Karim Wahba

• Set the Marketing and Communications strategy for the bank.
• Set the CSR strategy for the bank.
• Work closely with CEO and his consultant to lead on MIDBANK brand Marketing and PR activities.
• Set yearly marketing budget and ensure efficient spend.
• Develop marketing and communication strategies for all business lines to maximize business returns.
• Build and develop a strong Marketing team.
• Lead on the PR, advertising and media agencies.
• Marketing Consultant for MID Takseet consumer finance company

• Member of MANCO committee
• Set the marketing and communication strategy for the bank.
• Work closely with CEO to lead on Mashreq brand Marketing and PR activities across Egypt and overseas.
• Develop marketing and communication strategies for all business lines to maximize business returns.
• Develop CSR plan for Mashreq Egypt
• Build and develop a strong Marketing team.
• Set yearly marketing budget and ensure efficient spend.
• Hire and lead the advertising and media agencies.

• Setting the overarching strategy for the rebranding and the successful launch of the Attijariwafa bank in the Financial Egyptian market.
• Leading on all rebranding and migration projects across all channels
• Develop marketing and communication strategies to meet organizational objectives and maximize business returns
• Act as a key partner in the realization of the organizational Citizenship goals
• Leading a strong Marketing and work passionately on the coaching and developing them to realize their career ambition.
• Set yearly Marketing budget and drive a smart budget utilization
• Act as a consultant to the business in driving key business strategies that speak to the brand and bank’s objectives in alignment with market trends.
• Lead and manage the advertising agency “Fortune Promoseven” and the media agency “Ogilvy”

• Set and lead marketing activities for the Premier Banking segment including ATL and BTL advertising campaigns, events, sponsorships.
• Develop “Worldmiles Reward Program” materials for Barclays cards (Credit & Debit) as part of Premier loyalty program
• Work with Strategic Alliances Head on multiple tie-ups projects to enhance customers loyalty offerings
• Launch and lead on marketing activities of Barclays new segment “Prestige Banking”
• Set and lead marketing for the Commercial Banking sector including all marketing mix activities
• Launch and lead on marketing activities of the Business Banking segment as a new separate segment from Commercial banking
• Work with the regional Marketing team in South Africa on Barclays first Pan Africa brand campaign
• Ensure communication messages are consistent with the overall brand and meet Barclays standards to maintain and promote the positive image on behalf of the organization
• Continue to lead and manage the advertising agency “Fortune Promoseven” and monitor the media agency “Ogilvy”

• Report to Barclays Marketing, communication and Strategy Director
• Work closely with Barclays Africa Marketing Head to ensure Barclays Egypt alignment with Global marketing standards
• Lead our Advertising agency “Fortune Promoseven” to ensure Barclays guidelines are applied
• Manage our Media agency “Ogilvy” to ensure effective media channels selection
• Ensure communication messages are consistent with the overall brand and meet Barclays standards to maintain and promote the positive image on behalf of the organization
• Handle corporate affairs (external and internal communication designs)
• Manage Barclays Brand marketing in Egypt through branding all external and internal events; client, media and staff events
• Handle marketing for commercial banking sector
• Contribute and lead commercial banking communications projects
• Handle marketing for business banking sector
• Handle marketing for Digital channels
• Handle marketing for Barclays branches in Egypt (54 branches)
• Manage branches micro marketing events

• Reporting to the Head of commercial business development
• Work with product managers in developing new and existing product offerings
• Work with key stakeholders to set the strategic direction for corporate banking
• Manage interdepartmental projects
• Assist in developing commercial banking strategies

• Reporting to the Head of marketing
• Setting the marketing plan for commercial banking to maintain and enhance the brand’s leadership position
• Managing marketing budget to insure optimum results and achieve competitive advantage within designated budget
• Organizing conferences, sponsorships, and events for the Corporate department
• Working closely with our advertising agency for the production of all branding materials (danglers, fliers, brochures, window displays)
• Overseeing advertising and media agencies on the development and timely delivery of marketing communication campaigns
• Manage customer research to inform the evolution of customer proposition

• Liaising and working closely on day-to-day bases with the publishing, advertising and PR agencies to supervise agencies’ implementation, direction of work, compliancy and delivery of projects assigned to them.
• Writing, editing and developing texts for brochures.
• Updating internal departments on released adverts and marketing activities before implementation to insure maximum benefits and the right response.
• Organizing and inspecting visits to outlets and shops to evaluate their performance and report sales efficiency in a monthly report.
• Organizing conferences, seminars and events for the company
• Updating actual spending versus planned with respect to some product marketing activities.
• Supervising activities related to launching new products’ campaigns.
• Supervising all press, TV campaigns and media planning related to some products, as well as implementing PR activities related to them.
• Liaising and working closely with the sales team on day-to-day bases and giving all needed support to help sales achieve their targets.

• March 2006 - Attended Budgeting and plannig course at "People Development" agency.

• July 2005 - Attended Time & Stress Management course.

• Handling all sales reports
Each month's sales should be reported through a sales report with the stock level. In addition to an overview sheet consisting of our instore activities during the month and it's influence on the sales and other competitors activities.
• Making order forecasts
This forecast has to be done in the beginning of the fiscal year and should be updated according to the market changes and the stock level.
• Marketing & distribution plan
Planning for the distribution of the products by monitoring the new outlets in the market and by increasing my brand's visibility in these outlets.
• Organizing the launch of new products
Set the launch date for the new products, reserving the vitrines for the window's display.
Train the demonstration girls on the new products.
• Implementing sales incentives for sales force.

- Attended marketing training at KENZO headquarters on the new Kenzo body line products
- Attended ESCADA convention for the launch of "Escada Sentiment Pour Homme" in Paris.
- Attended Procter and Gambel (Prestige Beautee) 2003 Middle East convention in Geneva for the launch of new products and discussing new initiatives.
- Attended 2003 Kenzo convention for the launch of new men Fragrance and discussing 2004 marketing plan.
- Attended P&G (Prestige Beautee) 2004 Middle East convention for the launch of new products and discussing new initiatives.
- Attended 2004 Kenzo convention for the launch of new Fragrances and discussing 2005 marketing plan.

training in Misr International Bank, Heliopolis working as a teller.