Karine Kassis, Senior Client Manager

Karine Kassis

Senior Client Manager

grow

Lieu
Liban - Beyrouth
Éducation
Baccalauréat, Advertising and marketing
Expérience
5 years, 11 Mois

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Expériences professionnelles

Total des années d'expérience :5 years, 11 Mois

Senior Client Manager à grow
  • Qatar - Doha
  • mars 2012 à mars 2013

Briefly, My main role was to create and maintain a relationship between my agency and clients.

Ensure the alignment of promotional strategies with business goals for each client through liaison and direct contact .

Create Marketing/Strategy plan for each client, presentations as well as writing proposals and engagement strategies.

Produce creative brief for the Creative & Media team.

Coordinate and authorise quotations for client approval & preparation of client invoices.

Write Client Contact Reports.

Prepare month-end overviews of client’s current activities, and monthly revenue forecasts, plus plans for future development of accounts.
...

Account Manager à Publicis Graphics
  • Liban - Beyrouth
  • janvier 2010 à janvier 2012

I was in charge of overseeing the smooth running of my clients' advertising / marketing campaigns, from briefing designers to controlling the cash flow, and i was responsible for a team of account executives.
My role had plenty of variety and required some serious multi-tasking and juggling jobs, such as:

Managing a portfolio of accounts
Using contacts to generate new business
Engaging in project management duties
Delivering presentations
Attending meetings with clients
Maintaining good relationships with clients

Clients Portfolio: L'oreal ( Garnier )- Ice Watch- Chrysler- Dodge- Jeep- Esa..

Senior Account executive à Young & Rubicam
  • Liban - Beyrouth
  • mars 2007 à novembre 2009

Started as an account executive and got promoted to senior account executive. My daily Tasks typically involved:

-Meeting and liaising with clients to discuss and identify their advertising requirements.

-Working with my colleagues to devise an advertising campaign that meets the client's brief and budget.

- Presenting, alongside agency colleagues (particularly my client servicing director), the campaign ideas and budget to the client.

-Working with CSD to brief media, creative and research staff, and assisting with the formulation of marketing strategies.

-Liaising with, and acting as the link between, my clients and agency by maintaining regular contact with both, ensuring that communication flows effectively.

-Negotiating with clients and my team about the details of campaigns.

-Presenting creative work to clients for approval or modification;
handling budgets, managing campaign costs and invoicing clients.

-Writing client reports & Creative Briefs.

- Undertaking administration tasks.

-Arranging and attending meetings.

-Making 'pitches', along with other agency staff, to try to win new business for the agency.

Clients: Patchi worldwide- Pain D'or- Careers-

Éducation

Baccalauréat, Advertising and marketing
  • à USEK-KASLIL
  • juillet 2004

Specialties & Skills

Communication Skills
Advertising
Customer Service
Project Management
Presentation Development
Communication
Advertising
IN Design
Presentation

Langues

Arabe
Expert
Anglais
Expert
Français
Expert
Espagnol
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