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karl moussawba, Head Of Operations / General Manager

karl moussawba

Head Of Operations / General Manager ·REACT Advertising

United Arab Emirates

Bachelor's degree, Business and Marketing

Work experience

Total years of experience: 26 years, 2 months

Head Of Operations / General Manager

February 2016 - Present

REACT Advertising

Abu Dhabi, United Arab Emirates

February 2016 - Present

In charge of the agency operations, i am committed to develop the office and grow our client base in addition to daily operations and maintain optimal relations with our client portfolio.

My daily work also requires full knowledge in Brand Strategy, media strategy, planning and buying and excellency in client servicing, brand strategy, creative input, presentations, consumer profiling, etc...

Company industry:
Advertising
Job role:
Management

Head of Marketing and Communication

October 2015 - February 2016

Reef Island

Manama, Bahrain

October 2015 - February 2016

My rile consists of setting the corporate brand strategy and lead the marketing department at all levels

Company industry:
Real Estate
Job role:
Marketing and PR

General Manager - KSA

January 2013 - October 2015

AGA-ADK and Equation Media

Riyadh, Saudi Arabia

January 2013 - October 2015

As general manager of KSA, i am committed to develop the office and grow our client base in addition to daily operations and maintain optimal relations with our client portfolio.

My daily work also requires full knowledge in media strategy, planning and buying and excellency in client servicing, brand strategy, creative input, presentations, consumer profiling, etc...

Company industry:
Advertising
Job role:
Management

Operation Manager KSA

January 2009 - August 2013

In-Communications

Jeddah, Saudi Arabia

January 2009 - August 2013

❖ Head of Client Services - Operation Manager KSA
In-Communication
Jeddah - KSA
(January 2009 - Present)
Report to CEO
The Company: In communications established in 1991, is the Saudi Arabia based integrated creative agency. In Communications is the first such advertising agency in Saudi Arabia. The agency grew steadily by catering to a portfolio of elite Saudi clients. The portfolio I am supervising includes L'usine (Marai Subsidiary), Hadco Chicken (Marai Subsidiary), Panasonic, Unilever (FLORA / BROOK BOND TEA / KNORR), SEB Group (Tefal and Moulinex), Enaya Care (Beauty Spa), Shmagh Desar, Rajhi Group Restaurants, TOYA, Deera Cafee, Pamelatto Jewellery, Pianagonda Jewellery, Ghassan Motors (Lamborghini / Bentley / Lotus / Duccati), Al Baik, Bank Aljazira



• Agency Operation (Jeddah and Riyadh Branches)
• Head of Client Servicing Department
• Marketing and Communication Strategic Planning
• Media Planning / Buying / Digital Media
• Agency Portfolio Management
• Internal Communication

Company industry:
Advertising
Job role:
Management

Account Director

August 2002 - January 2009

Client Servicing Department

Jeddah, Saudi Arabia

August 2002 - January 2009

❖ Account Director - Client Servicing Department
Intermarkets Advertising
Jeddah - KSA
(August 2002 - January 2009)
Report to Managing Director
The Company: Intermarkets Advertising is an Advertising Agency operating in GCC and Europe. The Portfolio I am working / Have worked on includes: Samaco Automotive (Local agents for Volkswagen, Audi and Porsche), Samaco Group (Construction, Toys, Leisure and Marine), Bank Al Jazira, Hadeed Sabic, Itsalat International Company (Nokia Suppliers in KSA), Singapore Airlines, Pirelli, Tag Heuer, Shaheen Company (Textiles), Rayan Dairy, Sleep High Mattresses, Canon, LEGO, Barbie, Dar Ceramic, Al Surayai Group (Home Furniture), Mouawad Jewelry, Sadeem (Environmental Services) Wall Street Institute (English Learning Institute), Jeddah Encyclopedia and National Air Services (NAS),


• Marketing and Communication (Developing Client's Marketing Strategies and Planning)
• Client servicing (Account Administration, Budget Forecasting and Control)
• Event Management

Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

January 2001 - December 2001

Medicis Advertising

Beirut, Lebanon

January 2001 - December 2001

• Media and Research
• Special projects such as EVOLIS Printers Launching and Sacotel outlet design and promotional activities in TERMIUM 2001 (Communication and Technology yearly Exhibition.
• Research and Data Analysis
• E-Commerce, Websites, and Multimedia

Company industry:
Advertising
Job role:
Marketing and PR

Account Executive, Client Servicing Department

June 2001 - August 2001

Medicis Advertising

Beirut, Lebanon

June 2001 - August 2001

❖ Account Executive, Client Servicing Department
Medicis Advertising (Today BLU Communication)
Beirut, Lebanon
(Summer 2001)
Reports to the Client Servicing Manager
The Company: Medicis Advertising is an advertising agency operating in Beirut. Its portfolio includes AXA Middle East, First National Bank, Mouawad Group, Sacotel Panasonic, Signature, Orbit Chewing Gum, Bellmark, Fisherman Friends and others.



• Marketing and Communications
• Client servicing
• Advertising and Promotion

Company industry:
Advertising
Job role:
Customer Service and Call Center

Marketing/Sales Representative

August 1999 - August 2000

BHV Mega Store

Beirut, Lebanon

August 1999 - August 2000

❖ Marketing/Sales Representative
BHV Mega Store
Beirut, Lebanon
(August 1999 - August 2000)
Reports to the Managing Director
The Company: BHV is a major European retailer chain. It is a full service Department Store, its divisions include: Apparel, Cosmetics and toiletries, home appliances, electronic equipment, foods and beverages, personal accessories, etc BHV Lebanon is a branch of BHV International of London with over 700 staff members, 50 active branches throughout the world and over 30 outlets.

Company's main divisions: Super Market, Home Appliance, Clothes, Sport, Radio-Tv, Computers ..



• General Management Functions.
• Floor Sales.


Achievements: Among the achievements:
• Received "the salesman of the month award", June, 2000, .for breaking the record sales on Christmas of 1999.

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Sales and Public Relations Officer

June 1998 - August 1998

Platinum International Resort

Lebanon

June 1998 - August 1998

❖ Sales and Public Relations Officer
Platinum International Resort
Beirut, Lebanon
(Summer 1998)
Platinum International Resort: P.I.R is the major international resorts company operating across the globe and in the Middle East. It sells Time Shares and has several tourist offers.


• Sales planning
• Market research
• Selling the company's services
• Preparing Sales collaterals, brochures, rate cards, etc



• Developed special packages,
• Conducted market research,

Company industry:
Telemarketing
Job role:
Sales

Education

Notre Dame University

July 2002

July 2002

Bachelor's degree, Business and Marketing

Lebanon

GPA (point): 2.9 out of 4

GPA (point): 2.9 out of 4

B.A in Business and Marketing (July 2002) Notre Dame University - Louaize Zouk, Lebanon Areas of Specialization: Business Marketing and Advertising Grade Point Average, G.P.A (2.9/4.0)

Lycee Franco - Libanais Nahr Ibrahim

June 1998

June 1998

High school or equivalent, Math

Lebanon

Holder of a french baccalaureate - Math concentration

Skills

Marketing
Expert
Marketing
Expert
Top Management
Expert
Top Management
Expert
Branding
Expert
Branding
Expert
Communications
Expert
Communications
Expert
Digital Media
Expert
Digital Media
Expert
BUDGET
Expert
BUDGET
Expert
MEDIA BUYING
Expert
MEDIA BUYING
Expert
BUYING/PROCUREMENT
Expert
BUYING/PROCUREMENT
Expert
CLIENT SERVICES
Expert
CLIENT SERVICES
Expert
FORECASTING
Expert
FORECASTING
Expert
MARKETING
Expert
MARKETING
Expert
Operation and Management
Expert
Operation and Management
Expert
Customer Service
Expert
Customer Service
Expert
Flying - Single Engine
Intermediate
Flying - Single Engine
Intermediate
Diving
Expert
Diving
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Top Management
Expert
Top Management
Expert
Branding
Expert
Branding
Expert
Communications
Expert
Communications
Expert
Digital Media
Expert
Digital Media
Expert

Languages

Arabic

Expert

English

Expert

French

Expert

Memberships

NDU Marketing Club (President to 2002)

President

January 1999

Training and Certifications

Training
Creative Excellency
KSA - Sword Award Committee
Negotiation Skills
WPP
Customer Servicing Proficiency
WPP
Presentation Skills
WPP

Hobbies and interests

Scuba Diving

Master Scuba Diver Level Enriched Air Diving Specialty Underwater Photography Specialty Rescue Diver Specialty Deep Diver Specialty Night Diver Specialty Underwater Navigation Specialty

Aviation

Private Pilot License - Single Engine