Research Director
Havas Media Middle East
Total years of experience :18 years, 9 Months
• Lead analytics research on new business pitches and increase analytics presence on addition pieces of existing business
• Shaping the Research department and acting as ambassador in the Middle East
• Growing the company's brand with straight-forward, enlightening and customer friendly data strategies
• Strategic research consultancy for global brands
• Responsible for local and global studies in 26 markets
• Responsible for 3 major accounts (£2.5 million budget responsibility)
• Shaping and developing both qualitative and quantitative (continuous & ad hoc) research studies
• Specialized in consumer behavior and international retail developments
The Netherlands, Sept 2009 - Current
Research Conslutant
• Strategic consultancy through fact based market insights
• Responsible for 15 Retail & Fashion accounts (€250K budget responsibility)
• Generate new Business and yearly increase the client portfolio with 5 new key accounts. (e.g. IKEA in 2013)
• Developing strategic global marketing landscapes for international retailers in the Fashion and non- fashion industry (Living, Cosmetics, FMCG)
• Identifying growth opportunities for retailers and brands in Europe
• Comfortable with all aspects of quantitative and qualitative research; from proposals, set up and client handling to overall project management, fieldwork and debrief writing. Plenty of experience presenting findings to a range of different clients and in different situations.
• Experienced in providing clients with debriefs and deliverables that combine research insight with strategic, consultative thinking.
• Very experienced with set up and management of large international projects, liaising with external agencies and conducting/ overseeing fieldwork abroad.
• Worked closely with a wide range of blue-chip companies including IKEA, Footlocker, River Island and DIESEL
• Taking briefings, writing proposals and delivering client presentations
• Supporting every step of a customer journey by:
o Market insights & growth opportunities (e.g. competitor analysis, market share movements analysis)
o Product design & optimization (e.g. brand value optimization, brand awareness & image studies, brand equity measurement & tracking, brand mapping / brand positioning)
o Channel & category optimization (e.g. channel behaviour & preferences, conjoint analysis, accompanied shopping)
o Price optimization (e.g. brand / retail price perception)
o Customer experience & loyalty management (e.g. shopper segmentation, usage & attitude studies, client communities)
o Advertising & communication optimization (e.g. concept evaluation, media efficiency analyses)
Herôme & KOH Cosmetics: Market leader in the Hand- and nail care industry in Holland
Almere, March 2008 - Aug 2009
Account Manager (Brabant / Limburg)
• Sales of specials offers and fixed product range.
• Optimization of resale figures,
• Training of store employees and organize sales events.
• Responsible for around 200 resellers, relationship management of existing and new customers,
• Supporting companies with development of marketing plans & material, e.g. logo, colour scheme,
website, brochure, business cards
• Other sales and marketing activities including: development for (re-) launch of (new) products,
promotional activities, creating quarterly sales promotion book, and developing online and offline
mailings
Nagtegaal Schellekens: Shoe retailer
Eindhoven: May 2006 - Feb 2008
Sales responsible / buyer
• Purchasing of shoe collection
• Sales repsonsibility
• Stock control
• Event organization
Inditex / Zara: Fashion retailer
Eindhoven Mar 2005- April 2006
Floor manager Kids department
• Responsible for kids department - 7 FTE
• Purchasing of the total children's collection including, shoes and accessories
• Sales repsonsibility
• Stock control
• Bachelor Degree in Commercial Economics 2008, Fontys University