Kathrin Anne Caringal

Develops and manages marketing activities and initiatives for the brand ( Digital, PR, Events, Above-The-Line and Below The Line)
• In- charge of the digital content planning, production and media placement
• Works and collaborates with media, PR and digital agencies, social media personalities and celebrities
• Organizes and implements product and press launches, exhibit and trade events
• Prepares proposals and promotional materials including marketing collateral and print copies
• Reports on all marketing activity and results within agreed budget.

Responsible for the creative approach of producing 3 to 5 minute television segments (news, lifestyle, health, sports, breaking stories, plugs) for GMA7’s morning show, Unang Hirit and health program, PinoyMD
Conducted interviews with resource persons, tv personalities, politicians and professionals
Facilitated actual on location/ stylized shoot/ live production
Produced 1 minute portion buy segments of Unang Hirit for Uratex, Ceelin Vitamins, STI College, 7eleven, Banana Boat, Shell, 2GO, Enfagrow, Resorts World Manila, and Insular Life
Covered range of events e.g., corporate and government functions for television broadcast
Wrote audio- visual scripts for news, feature and live segments as well as plugs and promos for the shows

Responsible for the pre-production elements of both live and taped tv segments (budget, coordination of guests, case studies, props, locations, food)
Proposed possible topics and personalities to be interviewed and featured on both television programs
Coordinated live events (medical mission, job fair, free public service events)