خديجة آل سعيد

Deanship of E-Learning & Distance Learning

Analytical, detail-oriented, and results-driven professional, experienced in developing and overseeing implementation of PR, and internal/external communications strategies to deliver key messages to stakeholders. Seamlessly executing change management strategy to reduce internal resistance while articulately streamlining idea processes between higher management/leadership and employees to achieve desired goals. Coordinator of external outreach in both local and international affairs. Passionate for delivering services that go beyond organizational expectations, creating a win-win scenario for everyone involved. Constantly applying innovative ideas, strategic thinking, and problem-solving to deliver outputs in the highest quality possible.


• Internal/External Communications
• Local/International Relations
• Leading Change
• Team Engagement
• Project Management
• Business Development

In this company, I communicated with people from different backgrounds/cultures and sorted findings by utilizing communication and analytical skills.

• Maximized sales performance of the company by transforming item selection direction of taste and increased brand image through social media engagements of the marketing team.
• Forecasted trends and scout for potential suppliers and opportunities through participation in fairs, including Jinhan and Canton fair/ Guangzhou China, Ambiente/ Frankfurt-Germany, and Maison & objet/ Paris-France.
• Engaged in supervising creative teams, analyzing homeware trends, designing homeware products, and developing new concepts and themes.
• Conducted research on latest trends throughout the year and delivered valuable output to purchasing team and graphic designers.
• Created and customized new themes, designs, and patterns by utilizing creativity and imagination.
• Initiated a product design summer internship program with Imam Abdulrahman bin Faisal University, college of design, which has been a big success for 3 years in a row.

In this company as an internee, I conducted marketing communications audit to identify the level of communication of organisation with consumers and stakeholders.

• Ensured execution of successful corporate Ramadan campaign on social media through development of detailed concept and planning.
• Promoted business of the company by formulating comprehensive social media strategies and developing marketing communications materials.

I practiced freelance graphic design throughout college and after graduation, my main focus was to provide my clients with the best visual representation for their brand.

• Provided a full conceptualization of brands to deliver the best visual representation for the client.
• Designed complete brand identity components using Adobe Creative Suite, including logo and supportive publications and collaterals.
•Redesigned and transformed existing brands and gave them a modernized and up to date image.
• Designed a varied range of marketing materials for advertising campaigns.